| Product Code: ETC8039665 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Lithuania`s e-commerce cosmetics and fragrances import market experienced a notable shift in concentration, moving from high to low concentration. Top exporting countries such as Metropolitan France, Poland, Czechia, Netherlands, and Germany played a significant role in driving this market trend. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period of 2020-2024 remained strong at 14.02%. This indicates a resilient market with promising opportunities for both local retailers and international suppliers looking to tap into Lithuania`s growing demand for cosmetics and fragrances.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Lithuania E-Commerce Cosmetics and Fragrances Market Overview |
3.1 Lithuania Country Macro Economic Indicators |
3.2 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, 2021 & 2031F |
3.3 Lithuania E-Commerce Cosmetics and Fragrances Market - Industry Life Cycle |
3.4 Lithuania E-Commerce Cosmetics and Fragrances Market - Porter's Five Forces |
3.5 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Lithuania E-Commerce Cosmetics and Fragrances Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Lithuania |
4.2.2 Growing consumer preference for online shopping due to convenience and wider product selection |
4.2.3 Rising disposable income levels leading to higher spending on cosmetics and fragrances |
4.3 Market Restraints |
4.3.1 Limited product experience and inability to test products online may hinder consumer confidence in purchasing cosmetics and fragrances |
4.3.2 Competition from brick-and-mortar stores and other e-commerce platforms |
4.3.3 Challenges related to logistics and delivery in Lithuania, impacting customer satisfaction |
5 Lithuania E-Commerce Cosmetics and Fragrances Market Trends |
6 Lithuania E-Commerce Cosmetics and Fragrances Market, By Types |
6.1 Lithuania E-Commerce Cosmetics and Fragrances Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Hair Care, 2021- 2031F |
6.1.4 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Skin Care, 2021- 2031F |
6.1.5 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Make-up Products, 2021- 2031F |
6.1.6 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Deodorants, 2021- 2031F |
6.1.7 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Fragrances, 2021- 2031F |
6.2 Lithuania E-Commerce Cosmetics and Fragrances Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Mass, 2021- 2031F |
6.2.3 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Premium, 2021- 2031F |
6.3 Lithuania E-Commerce Cosmetics and Fragrances Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Unisex, 2021- 2031F |
6.3.3 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Men, 2021- 2031F |
6.3.4 Lithuania E-Commerce Cosmetics and Fragrances Market Revenues & Volume, By Women, 2021- 2031F |
7 Lithuania E-Commerce Cosmetics and Fragrances Market Import-Export Trade Statistics |
7.1 Lithuania E-Commerce Cosmetics and Fragrances Market Export to Major Countries |
7.2 Lithuania E-Commerce Cosmetics and Fragrances Market Imports from Major Countries |
8 Lithuania E-Commerce Cosmetics and Fragrances Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the average amount spent by customers per transaction |
8.2 Conversion rate showing the percentage of website visitors who make a purchase |
8.3 Customer retention rate measuring the percentage of customers who return to make additional purchases |
8.4 Website traffic sources and trends, such as organic search, paid search, social media referrals, etc. |
8.5 Customer satisfaction scores and feedback related to product quality, delivery time, and overall shopping experience |
9 Lithuania E-Commerce Cosmetics and Fragrances Market - Opportunity Assessment |
9.1 Lithuania E-Commerce Cosmetics and Fragrances Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Lithuania E-Commerce Cosmetics and Fragrances Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Lithuania E-Commerce Cosmetics and Fragrances Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Lithuania E-Commerce Cosmetics and Fragrances Market - Competitive Landscape |
10.1 Lithuania E-Commerce Cosmetics and Fragrances Market Revenue Share, By Companies, 2024 |
10.2 Lithuania E-Commerce Cosmetics and Fragrances Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here