Product Code: ETC4413267 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Malaysia blockchain market is expanding its reach into the media, advertising, and entertainment sectors. Blockchain technology offers transparency, security, and efficiency in these industries. By using blockchain, advertisers can ensure better transparency in ad placements, content creators can protect their intellectual property rights, and entertainment companies can offer secure and decentralized distribution channels for their content.
In the Malaysia Blockchain in Media Advertising and Entertainment Market, one of the primary drivers is the need for transparency and accountability in the advertising ecosystem. Blockchain technology provides an immutable ledger that ensures trust and authenticity in transactions, which is particularly crucial in the advertising industry. Additionally, the growing concern over ad fraud and the need to verify audience reach and engagement are prompting companies to adopt blockchain solutions. This technology is seen as a game-changer in eliminating intermediaries and ensuring fair compensation for content creators.
The blockchain adoption in the media advertising and entertainment sector in Malaysia confronts various challenges. One of the primary issues is the scalability of blockchain networks to handle the vast amount of data generated by these industries. Interoperability with existing systems is another major concern, as seamless integration is crucial. Additionally, regulatory compliance and intellectual property rights are areas where blockchain adoption faces complexities. Building trust among participants and addressing concerns about privacy and data security are ongoing challenges.
The COVID-19 pandemic disrupted the media, advertising, and entertainment industries in Malaysia. With cancellations of events, reduced advertising budgets, and shifts in consumer behavior, the market faced significant challenges. Blockchain technology, while promising for transparency and security, faced slower adoption as businesses prioritized cost-cutting measures and immediate operational concerns.
In the realm of media advertising and entertainment in Malaysia, blockchain technology has emerged as a disruptive force, transforming the way content is created, distributed, and monetized. Leading Players in this market include innovative startups like Mediachain, focused on leveraging blockchain to verify and track digital content ownership, ensuring creators receive fair compensation. Additionally, established companies like WebTVAsia have integrated blockchain to enhance transparency and traceability in content distribution, fostering trust among advertisers and content creators. These industry leaders are at the forefront of harnessing blockchain`s potential to revolutionize the media advertising and entertainment landscape in Malaysia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Blockchain in Media, Advertising, and Entertainment Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market - Industry Life Cycle |
3.4 Malaysia Blockchain in Media, Advertising, and Entertainment Market - Porter's Five Forces |
3.5 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Providers, 2021 & 2031F |
3.6 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
4 Malaysia Blockchain in Media, Advertising, and Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of blockchain technology in the media, advertising, and entertainment industries for transparency and efficiency. |
4.2.2 Growing demand for secure and decentralized platforms for content distribution and intellectual property rights management. |
4.2.3 Government support and initiatives promoting blockchain technology in Malaysia. |
4.3 Market Restraints |
4.3.1 Lack of awareness and understanding of blockchain technology among stakeholders in the media, advertising, and entertainment sectors. |
4.3.2 Regulatory challenges and uncertainties surrounding the use of blockchain for content monetization and data privacy. |
5 Malaysia Blockchain in Media, Advertising, and Entertainment Market Trends |
6 Malaysia Blockchain in Media, Advertising, and Entertainment Market, By Types |
6.1 Malaysia Blockchain in Media, Advertising, and Entertainment Market, By Providers |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Providers, 2021-2031F |
6.1.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Application, 2021-2031F |
6.1.4 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Middleware, 2021-2031F |
6.1.5 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Infrastructure, 2021-2031F |
6.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Licensing & Rights Management, 2021-2031F |
6.2.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Digital Advertising, 2021-2031F |
6.2.4 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Smart Contracts, 2021-2031F |
6.2.5 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Content Security, 2021-2031F |
6.2.6 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Online Gaming, 2021-2031F |
6.2.7 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Payments, 2021-2031F |
6.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market, By Enterprise Size |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
6.3.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Malaysia Blockchain in Media, Advertising, and Entertainment Market Import-Export Trade Statistics |
7.1 Malaysia Blockchain in Media, Advertising, and Entertainment Market Export to Major Countries |
7.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Imports from Major Countries |
8 Malaysia Blockchain in Media, Advertising, and Entertainment Market Key Performance Indicators |
8.1 Number of blockchain-based platforms launched in the media, advertising, and entertainment sectors in Malaysia. |
8.2 Percentage increase in blockchain-related partnerships and collaborations within the industry. |
8.3 Rate of growth in blockchain talent and expertise development through training programs and certifications. |
9 Malaysia Blockchain in Media, Advertising, and Entertainment Market - Opportunity Assessment |
9.1 Malaysia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Providers, 2021 & 2031F |
9.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Malaysia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
10 Malaysia Blockchain in Media, Advertising, and Entertainment Market - Competitive Landscape |
10.1 Malaysia Blockchain in Media, Advertising, and Entertainment Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Blockchain in Media, Advertising, and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |