Product Code: ETC322046 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The deodorants and antiperspirants market in Malaysia is influenced by personal hygiene trends and consumer preferences. The outlook may see sustained demand, with factors such as climate, lifestyle, and marketing campaigns affecting product choices.
The Malaysia deodorants and antiperspirants market are expected to see continued growth due to the country`s warm and humid climate, which creates a high demand for personal hygiene products. Deodorants and antiperspirants are essential for individuals looking to stay fresh and odor-free in Malaysia tropical weather conditions. The market may also experience innovation in product formulations, such as natural and eco-friendly options, to cater to the evolving consumer preferences for healthier and sustainable personal care products.
The Malaysia deodorants and antiperspirants market confronts challenges related to changing consumer preferences and increasing health consciousness. Consumers are increasingly seeking natural and aluminum-free alternatives due to concerns about potential health risks associated with certain ingredients in traditional products. Furthermore, the market faces competition from non-traditional odor-control solutions, such as natural remedies and lifestyle changes. Adapting to these shifts in consumer demand while maintaining product efficacy will be a key challenge for market players.
The deodorants and antiperspirants market in Malaysia faced notable challenges during the pandemic. With many people working from home and reducing social interactions, the need for these products decreased. However, as life returns to normal and social activities resume, the market is expected to rebound. Brands may also focus on marketing their products for hygiene purposes to cater to the ongoing concerns related to personal health and cleanliness.
The deodorants and antiperspirants market in Malaysia is highly competitive, with both international giants like Unilever, Procter & Gamble, and Beiersdorf, and local players such as Spritzer and Cosmoderm. The market`s growth is primarily driven by changing consumer preferences for personal hygiene products and a rising trend towards wellness and self-care. These key players offer various product formulations, scents, and packaging to appeal to a broad spectrum of consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Deodorants And Antiperspirants Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Deodorants And Antiperspirants Market - Industry Life Cycle |
3.4 Malaysia Deodorants And Antiperspirants Market - Porter's Five Forces |
3.5 Malaysia Deodorants And Antiperspirants Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Malaysia Deodorants And Antiperspirants Market Revenues & Volume Share, By Consumer Orientation, 2021 & 2031F |
3.7 Malaysia Deodorants And Antiperspirants Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Malaysia Deodorants And Antiperspirants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among Malaysian consumers |
4.2.2 Growing disposable income leading to higher spending on personal care products |
4.2.3 Rising urbanization and changing lifestyle preferences favoring the use of deodorants and antiperspirants |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players leading to price wars |
4.3.2 Concerns regarding the use of chemicals in deodorants and antiperspirants impacting consumer trust and preferences |
5 Malaysia Deodorants And Antiperspirants Market Trends |
6 Malaysia Deodorants And Antiperspirants Market, By Types |
6.1 Malaysia Deodorants And Antiperspirants Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants, 2021-2031F |
6.1.4 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Antiperspirants, 2021-2031F |
6.2 Malaysia Deodorants And Antiperspirants Market, By Consumer Orientation |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Women, 2021-2031F |
6.2.3 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Deodorants and Antiperspirants for Men, 2021-2031F |
6.2.4 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Unisex Deodorants and Antiperspirants, 2021-2031F |
6.3 Malaysia Deodorants And Antiperspirants Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.3 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.4 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Beauty Stores, 2021-2031F |
6.3.6 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Online Retail, 2021-2031F |
6.3.7 Malaysia Deodorants And Antiperspirants Market Revenues & Volume, By Other Sales Channels, 2021-2031F |
7 Malaysia Deodorants And Antiperspirants Market Import-Export Trade Statistics |
7.1 Malaysia Deodorants And Antiperspirants Market Export to Major Countries |
7.2 Malaysia Deodorants And Antiperspirants Market Imports from Major Countries |
8 Malaysia Deodorants And Antiperspirants Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant and antiperspirant brands |
8.2 Number of new product launches and innovations in the market |
8.3 Growth in online sales and e-commerce penetration for deodorants and antiperspirants |
8.4 Percentage of repeat purchases and brand loyalty among consumers |
9 Malaysia Deodorants And Antiperspirants Market - Opportunity Assessment |
9.1 Malaysia Deodorants And Antiperspirants Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Malaysia Deodorants And Antiperspirants Market Opportunity Assessment, By Consumer Orientation, 2021 & 2031F |
9.3 Malaysia Deodorants And Antiperspirants Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Malaysia Deodorants And Antiperspirants Market - Competitive Landscape |
10.1 Malaysia Deodorants And Antiperspirants Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Deodorants And Antiperspirants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |