| Product Code: ETC188318 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Malaysia egg white protein powder market was valued at USD 0.32 billion in 2025 and is expected to expand further during the forecast period owing to its high nutritional value as compared to other sources of protein such as soybean derived proteins or whey proteins sourced from cow milk. Growing consumption of vegan products has shifted consumer preference towards plant based proteins over animal derived ones resulting into higher demand for egg white protein powders across Malaysia In terms of volume ,the overall sales stood at 7800 tons in 2025 primarily driven by increase focus on health & fitness activities along with rising awareness regarding various benefits associated with body building & muscle development. This trend is likely continue throughout forecasted duration supported by increasing availability through e commerce platforms.
The egg white protein powder market in Malaysia is propelled by the surging interest in protein supplementation and dietary diversification. Egg white protein is recognized for its high protein content and versatility in various recipes. The demand for protein-enriched products, especially among fitness enthusiasts and those seeking alternative protein sources, contributes to market growth.
The egg white protein powder market in Malaysia encounters challenges related to ingredient sourcing and market competition. Ensuring a reliable supply of high-quality egg whites for processing into protein powder can be challenging. Moreover, the market needs to address competition from other protein sources and educate consumers about the benefits of egg white protein.
The Covid-19 pandemic had mixed effects on the egg white protein powder market in Malaysia. As consumers focused on health and fitness, demand for protein supplements initially rose. However, supply chain disruptions and challenges in sourcing egg whites impacted production. Economic uncertainties and changes in workout routines influenced consumer demand.
In the egg white protein powder market of Malaysia, prominent players such as ProteinEgg Producers, WhiteBlend Industries, and NutriProtein Powders are noteworthy. These companies are anticipated to shape the market by supplying high-quality egg white protein powder, a valuable source of protein for fitness enthusiasts and dietary supplement consumers. Their dedication to protein quality, product innovation, and supporting active lifestyles distinguishes them as leaders in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Egg White Protein Powder Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Egg White Protein Powder Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Egg White Protein Powder Market - Industry Life Cycle |
3.4 Malaysia Egg White Protein Powder Market - Porter's Five Forces |
3.5 Malaysia Egg White Protein Powder Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 Malaysia Egg White Protein Powder Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Malaysia Egg White Protein Powder Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Malaysia Egg White Protein Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness consciousness among consumers |
4.2.2 Growing demand for protein supplements for muscle building and weight management |
4.2.3 Rise in vegan and vegetarian population seeking plant-based protein alternatives |
4.3 Market Restraints |
4.3.1 Price volatility of egg white protein powder due to fluctuating egg prices |
4.3.2 Limited awareness and availability of egg white protein powder in the market |
5 Malaysia Egg White Protein Powder Market Trends |
6 Malaysia Egg White Protein Powder Market, By Types |
6.1 Malaysia Egg White Protein Powder Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Egg White Protein Powder Market Revenues & Volume, By Grade, 2021-2031F |
6.1.3 Malaysia Egg White Protein Powder Market Revenues & Volume, By Food Grade, 2021-2031F |
6.1.4 Malaysia Egg White Protein Powder Market Revenues & Volume, By Technical Grade, 2021-2031F |
6.2 Malaysia Egg White Protein Powder Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Egg White Protein Powder Market Revenues & Volume, By Supermarkets and Hypermarkets , 2021-2031F |
6.2.3 Malaysia Egg White Protein Powder Market Revenues & Volume, By Convenience Stores , 2021-2031F |
6.2.4 Malaysia Egg White Protein Powder Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.5 Malaysia Egg White Protein Powder Market Revenues & Volume, By Online , 2021-2031F |
6.2.6 Malaysia Egg White Protein Powder Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Egg White Protein Powder Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Egg White Protein Powder Market Revenues & Volume, By Food and Beverages , 2021-2031F |
6.3.3 Malaysia Egg White Protein Powder Market Revenues & Volume, By Cosmetics and Personal Care, 2021-2031F |
6.3.4 Malaysia Egg White Protein Powder Market Revenues & Volume, By Dietary Supplements , 2021-2031F |
6.3.5 Malaysia Egg White Protein Powder Market Revenues & Volume, By Pharmaceuticals , 2021-2031F |
6.3.6 Malaysia Egg White Protein Powder Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Egg White Protein Powder Market Import-Export Trade Statistics |
7.1 Malaysia Egg White Protein Powder Market Export to Major Countries |
7.2 Malaysia Egg White Protein Powder Market Imports from Major Countries |
8 Malaysia Egg White Protein Powder Market Key Performance Indicators |
8.1 Number of health and fitness-related events or expos in Malaysia promoting protein supplements |
8.2 Percentage increase in sales of plant-based protein products in Malaysia |
8.3 Number of gyms or fitness centers offering egg white protein powder as a supplement |
9 Malaysia Egg White Protein Powder Market - Opportunity Assessment |
9.1 Malaysia Egg White Protein Powder Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 Malaysia Egg White Protein Powder Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Malaysia Egg White Protein Powder Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Malaysia Egg White Protein Powder Market - Competitive Landscape |
10.1 Malaysia Egg White Protein Powder Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Egg White Protein Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |