Product Code: ETC176085 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Malaysia Frozen Potato Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 11.27% in 2025 and reaches 12.87% by 2029.
By 2027, Malaysia's Frozen Potato market is forecasted to achieve a high growth rate of 12.24%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The Malaysia Frozen Potato Market was estimated around USD 473 Million by 2021 with growing CAGR of 8.7%. The frozen potato products segment held considerable share on account large population base consuming these snacks including French fries, mashed potato etc., Ready consumption coupled with time saving advantages associated with these items are driving consumers towards convenience based food stuffs thereby boosting usage across targeted regions including urban areas specifically within households & restaurants/caf? outlets further propelling industry expansion over study timeframe
The Malaysia frozen potato market is influenced by several drivers. The increasing popularity of fast-food and convenience foods, such as french fries and other potato-based snacks, has contributed to the demand for frozen potato products. The convenience of pre-cut and pre-cooked frozen potatoes appeals to consumers seeking easy meal solutions. The market`s growth is further driven by the rising trend of home cooking and the desire to replicate restaurant-style dishes at home.
The Malaysia frozen potato market encounters challenges associated with processing technology, consumer preferences, and product diversity. Producing high-quality frozen potato products while maintaining taste and texture requires advanced freezing methods. Additionally, consumer taste preferences and familiarity with traditional potato dishes can influence demand for frozen potato products. To address these challenges, stakeholders should invest in processing technology, offer a diverse range of frozen potato options, and educate consumers about the convenience and versatility of frozen potato products.
The frozen potato market in Malaysia encountered notable turbulence due to the COVID-19 pandemic. The closure of restaurants, fast food outlets, and entertainment venues significantly reduced the demand for frozen potato products, such as french fries and hash browns. This decline in demand had a cascading effect on potato producers and processors. Additionally, supply chain disruptions, including limited imports of potatoes and packaging materials, further strained the market. As lockdown measures eased, the market gradually recovered, albeit with challenges in adapting to changing consumer preferences and ensuring a steady supply of raw materials.
Malaysia frozen potato market features prominent players like FrostySpud Industries, PotatoFreeze Producers, and TaterDelights Foods. These companies excel in supplying high-quality frozen potato products, catering to both consumers and the foodservice industry. Their dedication to taste, texture, and convenience has positioned them as significant contributors to Malaysia frozen food sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Frozen Potato Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Frozen Potato Market Revenues & Volume, 2020 & 2030F |
3.3 Malaysia Frozen Potato Market - Industry Life Cycle |
3.4 Malaysia Frozen Potato Market - Porter's Five Forces |
3.5 Malaysia Frozen Potato Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Malaysia Frozen Potato Market Revenues & Volume Share, By End-user, 2020 & 2030F |
4 Malaysia Frozen Potato Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Frozen Potato Market Trends |
6 Malaysia Frozen Potato Market, By Types |
6.1 Malaysia Frozen Potato Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Frozen Potato Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Malaysia Frozen Potato Market Revenues & Volume, By French Fries, 2020-2030F |
6.1.4 Malaysia Frozen Potato Market Revenues & Volume, By Hash Brown, 2020-2030F |
6.1.5 Malaysia Frozen Potato Market Revenues & Volume, By Shapes, 2020-2030F |
6.1.6 Malaysia Frozen Potato Market Revenues & Volume, By Mashed, 2020-2030F |
6.1.7 Malaysia Frozen Potato Market Revenues & Volume, By Sweet Potatoes/Yam, 2020-2030F |
6.1.8 Malaysia Frozen Potato Market Revenues & Volume, By Battered/Cooked, 2020-2030F |
6.1.9 Malaysia Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.1.10 Malaysia Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.2 Malaysia Frozen Potato Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Frozen Potato Market Revenues & Volume, By Residential, 2020-2030F |
6.2.3 Malaysia Frozen Potato Market Revenues & Volume, By Commercial, 2020-2030F |
7 Malaysia Frozen Potato Market Import-Export Trade Statistics |
7.1 Malaysia Frozen Potato Market Export to Major Countries |
7.2 Malaysia Frozen Potato Market Imports from Major Countries |
8 Malaysia Frozen Potato Market Key Performance Indicators |
9 Malaysia Frozen Potato Market - Opportunity Assessment |
9.1 Malaysia Frozen Potato Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Malaysia Frozen Potato Market Opportunity Assessment, By End-user, 2020 & 2030F |
10 Malaysia Frozen Potato Market - Competitive Landscape |
10.1 Malaysia Frozen Potato Market Revenue Share, By Companies, 2023 |
10.2 Malaysia Frozen Potato Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |