| Product Code: ETC230006 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Malaysia Games and Puzzles Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 4.87% in 2025, growth builds up to 6.26% by 2029.

Malaysia's Games and Puzzles market is anticipated to experience a growing growth rate of 5.60% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The Malaysia games and puzzles market is experiencing a surge in demand, especially during times of social distancing and lockdowns. Board games, card games, and puzzles have become popular indoor activities for families and individuals alike. The market is characterized by a wide variety of games, catering to different age groups and interests. Educational and strategy games are also gaining traction as parents seek engaging and educational options for their children. Online sales and digital adaptations of games have further boosted the market`s accessibility. The games and puzzles market in Malaysia is poised for continued growth as people continue to seek engaging and entertaining pastimes.
The games and puzzles market in Malaysia has seen a resurgence in recent years, fueled by the trend of offline leisure activities and the need for cognitive engagement. With the rise in popularity of board games, jigsaw puzzles, and strategy games, the market is thriving. Families and friends are turning to these games as a way to spend quality time together and enhance mental skills. Furthermore, the market is witnessing growth in educational games and puzzles, catering to parents` desires for both entertainment and learning opportunities for their children.
The Malaysia games and puzzles market confronts various challenges. One significant issue is the digital transformation of entertainment, with many consumers turning to video games and mobile apps for leisure activities. To remain relevant, traditional games and puzzle manufacturers must adapt to changing consumer preferences and offer unique experiences. Pricing pressure from online retailers and the need for effective marketing to promote family and group play are ongoing challenges. Ensuring that games and puzzles are educational and engaging for all age groups is also a challenge for the industry.
The games and puzzles market in Malaysia experienced a surge in demand during the COVID-19 pandemic. With people staying at home, there was a heightened interest in indoor activities that could be enjoyed with family and friends. Board games, puzzles, and card games became popular choices for entertainment and bonding. Manufacturers and retailers adapted by offering a diverse range of games and puzzles to cater to different age groups and interests. The market also witnessed growth in online sales and virtual gaming options. While supply chain disruptions initially posed challenges, the market quickly rebounded as consumers sought ways to stay entertained and connected during the pandemic.
The market for games and puzzles in Malaysia features a mix of international and local brands. Key players include Hasbro, Mattel, Ravensburger, and local publishers like GCA and ThinkFun. These companies offer a wide range of board games, puzzles, and educational games to cater to different age groups and interests.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Games and Puzzles Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Games and Puzzles Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Games and Puzzles Market - Industry Life Cycle |
3.4 Malaysia Games and Puzzles Market - Porter's Five Forces |
3.5 Malaysia Games and Puzzles Market Revenues & Volume Share, By Licensing, 2021 & 2031F |
3.6 Malaysia Games and Puzzles Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Malaysia Games and Puzzles Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Malaysia Games and Puzzles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Malaysian households |
4.2.2 Growing popularity of educational games and puzzles |
4.2.3 Rising awareness about the benefits of games and puzzles for cognitive development |
4.3 Market Restraints |
4.3.1 Competition from digital and online gaming platforms |
4.3.2 Limited shelf space in retail stores for games and puzzles |
4.3.3 Challenges in reaching rural and remote areas with distribution |
5 Malaysia Games and Puzzles Market Trends |
6 Malaysia Games and Puzzles Market, By Types |
6.1 Malaysia Games and Puzzles Market, By Licensing |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Games and Puzzles Market Revenues & Volume, By Licensing, 2021-2031F |
6.1.3 Malaysia Games and Puzzles Market Revenues & Volume, By Licensed, 2021-2031F |
6.1.4 Malaysia Games and Puzzles Market Revenues & Volume, By Non-licensed, 2021-2031F |
6.2 Malaysia Games and Puzzles Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Games and Puzzles Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.3 Malaysia Games and Puzzles Market Revenues & Volume, By Brick & Mortar, 2021-2031F |
6.3 Malaysia Games and Puzzles Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Games and Puzzles Market Revenues & Volume, By Games, 2021-2031F |
6.3.3 Malaysia Games and Puzzles Market Revenues & Volume, By Puzzles, 2021-2031F |
7 Malaysia Games and Puzzles Market Import-Export Trade Statistics |
7.1 Malaysia Games and Puzzles Market Export to Major Countries |
7.2 Malaysia Games and Puzzles Market Imports from Major Countries |
8 Malaysia Games and Puzzles Market Key Performance Indicators |
8.1 Number of educational institutions integrating games and puzzles in their curriculum |
8.2 Percentage of households spending on games and puzzles as part of entertainment budget |
8.3 Growth in the number of local manufacturers and distributors of games and puzzles |
9 Malaysia Games and Puzzles Market - Opportunity Assessment |
9.1 Malaysia Games and Puzzles Market Opportunity Assessment, By Licensing, 2021 & 2031F |
9.2 Malaysia Games and Puzzles Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Malaysia Games and Puzzles Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Malaysia Games and Puzzles Market - Competitive Landscape |
10.1 Malaysia Games and Puzzles Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Games and Puzzles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |