Product Code: ETC264686 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Malaysia Household Cleaning Products Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 8.14% in 2025, growth builds up to 9.93% by 2029.
By 2027, the Household Cleaning Products market in Malaysia is anticipated to reach a growth rate of 9.07%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The household cleaning products market in Malaysia is driven by changing consumer lifestyles, urbanization, and increased awareness of cleanliness and hygiene. As more households seek convenient and effective cleaning solutions, the demand for a wide range of cleaning products, including surface cleaners, disinfectants, and laundry detergents, is projected to increase. Market players are likely to focus on eco-friendly and sustainable products to meet evolving consumer preferences.
The Malaysia household cleaning products market continues to grow as consumers prioritize hygiene and cleanliness in their homes. The COVID-19 pandemic has heightened awareness of the importance of maintaining a clean living environment, driving demand for cleaning products. Additionally, eco-friendly and natural cleaning solutions are gaining popularity, reflecting changing consumer preferences for sustainable and health-conscious products.
In the household cleaning products market, a significant challenge is the growing concern for environmental sustainability. Consumers and regulatory bodies are increasingly focused on reducing the environmental footprint of cleaning products. This necessitates the development of eco-friendly formulations and packaging, which can be costly for manufacturers. Moreover, ensuring the effectiveness of these sustainable products can be a technical challenge. Balancing both sustainability and performance is essential for market players.
The household cleaning products market in Malaysia experienced shifts in consumer behavior during the COVID-19 pandemic. With heightened awareness of hygiene and cleanliness, there was a surge in demand for household cleaning products such as disinfectants, sanitizers, and surface cleaners. Consumers were more inclined to purchase products that claimed to provide effective protection against viruses and germs. As a result, manufacturers adapted their product lines to meet this demand and introduced new disinfection-focused offerings. Although the initial surge in demand was driven by the pandemic, the market for household cleaning products continued to grow as consumers prioritized cleanliness and hygiene in their daily lives.
Major players in the Malaysia Household Cleaning Products market include Procter & Gamble Co., Unilever PLC, Reckitt Benckiser Group plc, and SC Johnson & Son, Inc. These companies offer a wide range of cleaning products, including detergents, surface cleaners, and air fresheners.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Household Cleaning Products Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Household Cleaning Products Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Household Cleaning Products Market - Industry Life Cycle |
3.4 Malaysia Household Cleaning Products Market - Porter's Five Forces |
3.5 Malaysia Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Malaysia Household Cleaning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among Malaysian households |
4.2.2 Rising disposable income levels leading to higher spending on household cleaning products |
4.2.3 Growing urbanization and busy lifestyles necessitating the use of convenient cleaning solutions |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Malaysia |
4.3.2 Competition from alternative cleaning solutions such as homemade remedies or eco-friendly products |
5 Malaysia Household Cleaning Products Market Trends |
6 Malaysia Household Cleaning Products Market, By Types |
6.1 Malaysia Household Cleaning Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Household Cleaning Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Malaysia Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F |
6.1.4 Malaysia Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F |
6.1.5 Malaysia Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F |
6.1.6 Malaysia Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F |
6.1.7 Malaysia Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Household Cleaning Products Market Import-Export Trade Statistics |
7.1 Malaysia Household Cleaning Products Market Export to Major Countries |
7.2 Malaysia Household Cleaning Products Market Imports from Major Countries |
8 Malaysia Household Cleaning Products Market Key Performance Indicators |
8.1 Household penetration rate of cleaning products |
8.2 Frequency of purchase of household cleaning products |
8.3 Customer satisfaction levels with different cleaning product brands |
9 Malaysia Household Cleaning Products Market - Opportunity Assessment |
9.1 Malaysia Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Malaysia Household Cleaning Products Market - Competitive Landscape |
10.1 Malaysia Household Cleaning Products Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |