Malaysia Household Cleaning Products Market (2025-2031) Outlook | Growth, Trends, Industry, Analysis, Companies, Size, Share, Value, Revenue & Forecast

Market Forecast By Product Type (Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, Others) And Competitive Landscape
Product Code: ETC264686 Publication Date: Aug 2022 Updated Date: Sep 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Malaysia Household Cleaning Products Market Size Growth Rate


The Malaysia Household Cleaning Products Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 8.14% in 2025, growth builds up to 9.93% by 2029.

Malaysia Household Cleaning Products Market Growth Rate

Household Cleaning Products Market: Malaysia vs Top 5 Major Economies in 2027 (Asia)


By 2027, the Household Cleaning Products market in Malaysia is anticipated to reach a growth rate of 9.07%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Household Cleaning Products Market: Malaysia vs Top 5 Major Economies in 2027 (Asia)

Malaysia Household Cleaning Products Market Synopsis

The household cleaning products market in Malaysia is driven by changing consumer lifestyles, urbanization, and increased awareness of cleanliness and hygiene. As more households seek convenient and effective cleaning solutions, the demand for a wide range of cleaning products, including surface cleaners, disinfectants, and laundry detergents, is projected to increase. Market players are likely to focus on eco-friendly and sustainable products to meet evolving consumer preferences.

Drivers of the Market

The Malaysia household cleaning products market continues to grow as consumers prioritize hygiene and cleanliness in their homes. The COVID-19 pandemic has heightened awareness of the importance of maintaining a clean living environment, driving demand for cleaning products. Additionally, eco-friendly and natural cleaning solutions are gaining popularity, reflecting changing consumer preferences for sustainable and health-conscious products.

Challenges of the Market

In the household cleaning products market, a significant challenge is the growing concern for environmental sustainability. Consumers and regulatory bodies are increasingly focused on reducing the environmental footprint of cleaning products. This necessitates the development of eco-friendly formulations and packaging, which can be costly for manufacturers. Moreover, ensuring the effectiveness of these sustainable products can be a technical challenge. Balancing both sustainability and performance is essential for market players.

COVID 19 Impact on the Market

The household cleaning products market in Malaysia experienced shifts in consumer behavior during the COVID-19 pandemic. With heightened awareness of hygiene and cleanliness, there was a surge in demand for household cleaning products such as disinfectants, sanitizers, and surface cleaners. Consumers were more inclined to purchase products that claimed to provide effective protection against viruses and germs. As a result, manufacturers adapted their product lines to meet this demand and introduced new disinfection-focused offerings. Although the initial surge in demand was driven by the pandemic, the market for household cleaning products continued to grow as consumers prioritized cleanliness and hygiene in their daily lives.

Key Players in the Market

Major players in the Malaysia Household Cleaning Products market include Procter & Gamble Co., Unilever PLC, Reckitt Benckiser Group plc, and SC Johnson & Son, Inc. These companies offer a wide range of cleaning products, including detergents, surface cleaners, and air fresheners.

Key Highlights of the Report:

  • Malaysia Household Cleaning Products Market Outlook
  • Market Size of Malaysia Household Cleaning Products Market, 2024
  • Forecast of Malaysia Household Cleaning Products Market, 2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Revenues & Volume for the Period 2021-2031
  • Malaysia Household Cleaning Products Market Trend Evolution
  • Malaysia Household Cleaning Products Market Drivers and Challenges
  • Malaysia Household Cleaning Products Price Trends
  • Malaysia Household Cleaning Products Porter's Five Forces
  • Malaysia Household Cleaning Products Industry Life Cycle
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Laundry Detergents for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Surface Cleaners for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Dishwashing Products for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Toilet Cleaners for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Household Cleaning Products Market Revenues & Volume By Others for the Period 2021-2031
  • Malaysia Household Cleaning Products Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Malaysia Household Cleaning Products Top Companies Market Share
  • Malaysia Household Cleaning Products Competitive Benchmarking By Technical and Operational Parameters
  • Malaysia Household Cleaning Products Company Profiles
  • Malaysia Household Cleaning Products Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Malaysia Household Cleaning Products Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Malaysia Household Cleaning Products Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia Household Cleaning Products Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia Household Cleaning Products Market Revenues & Volume, 2021 & 2031F

3.3 Malaysia Household Cleaning Products Market - Industry Life Cycle

3.4 Malaysia Household Cleaning Products Market - Porter's Five Forces

3.5 Malaysia Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F

4 Malaysia Household Cleaning Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about hygiene and cleanliness among Malaysian households

4.2.2 Rising disposable income levels leading to higher spending on household cleaning products

4.2.3 Growing urbanization and busy lifestyles necessitating the use of convenient cleaning solutions

4.3 Market Restraints

4.3.1 Price sensitivity among consumers in Malaysia

4.3.2 Competition from alternative cleaning solutions such as homemade remedies or eco-friendly products

5 Malaysia Household Cleaning Products Market Trends

6 Malaysia Household Cleaning Products Market, By Types

6.1 Malaysia Household Cleaning Products Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Malaysia Household Cleaning Products Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Malaysia Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F

6.1.4 Malaysia Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F

6.1.5 Malaysia Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F

6.1.6 Malaysia Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F

6.1.7 Malaysia Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F

7 Malaysia Household Cleaning Products Market Import-Export Trade Statistics

7.1 Malaysia Household Cleaning Products Market Export to Major Countries

7.2 Malaysia Household Cleaning Products Market Imports from Major Countries

8 Malaysia Household Cleaning Products Market Key Performance Indicators

8.1 Household penetration rate of cleaning products

8.2 Frequency of purchase of household cleaning products

8.3 Customer satisfaction levels with different cleaning product brands

9 Malaysia Household Cleaning Products Market - Opportunity Assessment

9.1 Malaysia Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F

10 Malaysia Household Cleaning Products Market - Competitive Landscape

10.1 Malaysia Household Cleaning Products Market Revenue Share, By Companies, 2024

10.2 Malaysia Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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