Product Code: ETC299906 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The packaged chicken market in Malaysia is experiencing growth due to changing consumer preferences and the convenience factor associated with packaged poultry products. Urbanization and busier lifestyles have led to an increased demand for pre-packaged and ready-to-cook chicken products. Additionally, food safety concerns and the desire for consistent quality are driving consumers towards trusted packaged chicken brands. Market players are responding by diversifying their product offerings and focusing on innovation in packaging and processing techniques to meet consumer expectations. The outlook for this market is optimistic, with continued growth expected as consumer habits evolve.
The packaged chicken market in Malaysia is driven by changing consumer preferences, urbanization, and convenience. As more consumers opt for ready-to-cook and processed chicken products, the market is expected to expand. Factors like food safety standards and quality control play a crucial role in determining market growth.
Challenges in the packaged chicken market in Malaysia include concerns related to food safety and quality, as well as changing consumer preferences. Ensuring the safety and quality of packaged chicken products is crucial to maintaining consumer trust, and any incidents of contamination can have severe consequences for producers. Furthermore, shifts in dietary preferences, including increased demand for plant-based alternatives and organic products, pose a challenge to traditional packaged chicken manufacturers. Supply chain disruptions and price fluctuations in poultry feed also impact the cost and availability of packaged chicken products.
The Malaysia packaged chicken market was impacted by the COVID-19 pandemic as supply chain disruptions and labor shortages affected production and distribution. Consumers also shifted towards frozen and packaged chicken products due to safety concerns. As the situation stabilizes, the market is expected to recover, with a continued focus on food safety and convenience.
In the Malaysia packaged chicken market, notable players include Cargill, Tyson Foods, Japfa Ltd., and QL Resources. These companies are known for their production and distribution of packaged chicken products to meet the demand of consumers across Malaysia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Packaged Chicken Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Packaged Chicken Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Packaged Chicken Market - Industry Life Cycle |
3.4 Malaysia Packaged Chicken Market - Porter's Five Forces |
3.5 Malaysia Packaged Chicken Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malaysia Packaged Chicken Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Malaysia Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Malaysia Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about food safety and hygiene |
4.2.2 Growth in urban population leading to higher demand for convenience food products |
4.2.3 Rising disposable incomes and changing lifestyle preferences |
4.3 Market Restraints |
4.3.1 Price volatility of key raw materials like feed and energy |
4.3.2 Intense competition from local and international players |
4.3.3 Regulatory challenges related to food safety standards and import/export regulations |
5 Malaysia Packaged Chicken Market Trends |
6 Malaysia Packaged Chicken Market, By Types |
6.1 Malaysia Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Packaged Chicken Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Malaysia Packaged Chicken Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Malaysia Packaged Chicken Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 Malaysia Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Packaged Chicken Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Malaysia Packaged Chicken Market Revenues & Volume, By Restaurants, 2021-2031F |
6.2.4 Malaysia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2021-2031F |
6.3.3 Malaysia Packaged Chicken Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 Malaysia Packaged Chicken Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.5 Malaysia Packaged Chicken Market Revenues & Volume, By Online Store, 2021-2031F |
6.3.6 Malaysia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Packaged Chicken Market Import-Export Trade Statistics |
7.1 Malaysia Packaged Chicken Market Export to Major Countries |
7.2 Malaysia Packaged Chicken Market Imports from Major Countries |
8 Malaysia Packaged Chicken Market Key Performance Indicators |
8.1 Consumer satisfaction index with packaged chicken products |
8.2 Percentage of households in urban areas purchasing packaged chicken products |
8.3 Investment in research and development for new product development in the packaged chicken segment |
9 Malaysia Packaged Chicken Market - Opportunity Assessment |
9.1 Malaysia Packaged Chicken Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Packaged Chicken Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Malaysia Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Malaysia Packaged Chicken Market - Competitive Landscape |
10.1 Malaysia Packaged Chicken Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |