Malaysia Rich Communication Services (RCS) Market (2025-2031) Outlook | Value, Industry, Growth, Size, Companies, Revenue, Analysis, Share, Forecast & Trends

Name: Malaysia Rich Communication Services (RCS) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Application (Advertising Campaign, Content Delivery, Integrated Solutions), By End-User (Consumers, Enterprises), By Enterprise Size (SME™s, Large enterprises), By Enterprise Vertical (BFSI, Telecom and IT, Media and Entertainment, Tourism and Logistics, Retail and eCommerce, Healthcare, Other Enterprise Vertical (Government and Utilities)) And Competitive Landscape

Product Code: ETC4380207	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

malaysia rich communication services rcs market overview

The Rich Communication Services (RCS) market in Malaysia is witnessing a transition towards more interactive and feature-rich messaging experiences. RCS offers advanced capabilities such as multimedia sharing, group chat, and integrated payments, positioning it as a compelling alternative to traditional SMS. The market is evolving with the integration of RCS into messaging platforms and mobile devices, offering enhanced communication options for consumers and businesses.

Drivers of the Market

The Malaysia RCS market is being driven by the desire to enhance the traditional SMS and MMS experience. RCS is a more feature-rich and interactive messaging service that offers capabilities like multimedia sharing, group chat, and read receipts. This is particularly appealing to consumers who seek more engaging communication methods. Businesses are also adopting RCS as a channel for customer engagement, marketing, and support. Furthermore, RCS helps in bridging the gap between over-the-top (OTT) messaging apps and traditional SMS, providing a unified and feature-rich communication platform.

Challenges of the Market

The RCS market in Malaysia confronts obstacles in terms of user adoption. Convincing consumers to switch from traditional messaging platforms to RCS for enriched communication features remains a challenge. Interoperability between different RCS platforms is another issue, hindering seamless communication.

Covid-19 Impact of the Market

The RCS market in Malaysia faces challenges associated with the fragmentation of communication platforms and standards. Achieving interoperability and widespread adoption of RCS services can be a hurdle.

Leading Players of the Market

Rich Communication Services (RCS) offer an enriched messaging experience with features like multimedia sharing, read receipts, and group chat. Leading Players in the Malaysia RCS market include Google, Samsung, Huawei, Ericsson, and Mavenir. These companies provide RCS solutions that enhance messaging services, offering a competitive alternative to over-the-top messaging apps and enriching the messaging experience for users. RCS adoption is on the rise in Malaysia mobile communication landscape.

Key Highlights of the Report:

Malaysia Rich Communication Services (RCS) Market Outlook
Market Size of Malaysia Rich Communication Services (RCS) Market, 2024
Forecast of Malaysia Rich Communication Services (RCS) Market, 2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Revenues & Volume for the Period 2021-2031
Malaysia Rich Communication Services (RCS) Market Trend Evolution
Malaysia Rich Communication Services (RCS) Market Drivers and Challenges
Malaysia Rich Communication Services (RCS) Price Trends
Malaysia Rich Communication Services (RCS) Porter's Five Forces
Malaysia Rich Communication Services (RCS) Industry Life Cycle
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Application for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Advertising Campaign for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Content Delivery for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Integrated Solutions for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By End-User for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Consumers for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Enterprise Size for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By SME??s for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Large enterprises for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Enterprise Vertical for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Telecom and IT for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Tourism and Logistics for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Retail and eCommerce for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Malaysia Rich Communication Services (RCS) Market Revenues & Volume By Other Enterprise Vertical (Government and Utilities) for the Period 2021-2031
Malaysia Rich Communication Services (RCS) Import Export Trade Statistics
Market Opportunity Assessment By Application
Market Opportunity Assessment By End-User
Market Opportunity Assessment By Enterprise Size
Market Opportunity Assessment By Enterprise Vertical
Malaysia Rich Communication Services (RCS) Top Companies Market Share
Malaysia Rich Communication Services (RCS) Competitive Benchmarking By Technical and Operational Parameters
Malaysia Rich Communication Services (RCS) Company Profiles
Malaysia Rich Communication Services (RCS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia Rich Communication Services (RCS) Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, 2021 & 2031F

3.3 Malaysia Rich Communication Services (RCS) Market - Industry Life Cycle

3.4 Malaysia Rich Communication Services (RCS) Market - Porter's Five Forces

3.5 Malaysia Rich Communication Services (RCS) Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 Malaysia Rich Communication Services (RCS) Market Revenues & Volume Share, By End-User, 2021 & 2031F

3.7 Malaysia Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F

3.8 Malaysia Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Vertical, 2021 & 2031F

4 Malaysia Rich Communication Services (RCS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Malaysia

4.2.2 Growing demand for enhanced messaging services

4.2.3 Shift towards digital communication channels

4.3 Market Restraints

4.3.1 Limited awareness and understanding of RCS among consumers

4.3.2 Concerns around data privacy and security

4.3.3 Resistance from traditional telecom operators to adopt RCS technology

5 Malaysia Rich Communication Services (RCS) Market Trends

6 Malaysia Rich Communication Services (RCS) Market, By Types

6.1 Malaysia Rich Communication Services (RCS) Market, By Application

6.1.1 Overview and Analysis

6.1.2 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Application, 2021-2031F

6.1.3 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Advertising Campaign, 2021-2031F

6.1.4 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Content Delivery, 2021-2031F

6.1.5 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Integrated Solutions, 2021-2031F

6.2 Malaysia Rich Communication Services (RCS) Market, By End-User

6.2.1 Overview and Analysis

6.2.2 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Consumers, 2021-2031F

6.2.3 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Malaysia Rich Communication Services (RCS) Market, By Enterprise Size

6.3.1 Overview and Analysis

6.3.2 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By SME??s, 2021-2031F

6.3.3 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Large enterprises, 2021-2031F

6.4 Malaysia Rich Communication Services (RCS) Market, By Enterprise Vertical

6.4.1 Overview and Analysis

6.4.2 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By BFSI, 2021-2031F

6.4.3 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Telecom and IT, 2021-2031F

6.4.4 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.4.5 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Tourism and Logistics, 2021-2031F

6.4.6 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Retail and eCommerce, 2021-2031F

6.4.7 Malaysia Rich Communication Services (RCS) Market Revenues & Volume, By Healthcare, 2021-2031F

7 Malaysia Rich Communication Services (RCS) Market Import-Export Trade Statistics

7.1 Malaysia Rich Communication Services (RCS) Market Export to Major Countries

7.2 Malaysia Rich Communication Services (RCS) Market Imports from Major Countries

8 Malaysia Rich Communication Services (RCS) Market Key Performance Indicators

8.1 Average daily active users of RCS services

8.2 Percentage increase in RCS message engagement rates

8.3 Number of partnerships and collaborations for RCS service expansion

9 Malaysia Rich Communication Services (RCS) Market - Opportunity Assessment

9.1 Malaysia Rich Communication Services (RCS) Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 Malaysia Rich Communication Services (RCS) Market Opportunity Assessment, By End-User, 2021 & 2031F

9.3 Malaysia Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F

9.4 Malaysia Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Vertical, 2021 & 2031F

10 Malaysia Rich Communication Services (RCS) Market - Competitive Landscape

10.1 Malaysia Rich Communication Services (RCS) Market Revenue Share, By Companies, 2024

10.2 Malaysia Rich Communication Services (RCS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Rich Communication Services (RCS) Market

Asia Pacific Rich Communication Services (RCS) Market

Europe Rich Communication Services (RCS) Market

Global Rich Communication Services (RCS) Market

Liberia Rich Communication Services (RCS) Market

Libya Rich Communication Services (RCS) Market

Liechtenstein Rich Communication Services (RCS) Market

Lithuania Rich Communication Services (RCS) Market

Luxembourg Rich Communication Services (RCS) Market

Middle East Rich Communication Services (RCS) Market

North America Rich Communication Services (RCS) Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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