Product Code: ETC270206 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Malaysia salon service market has experienced changes in consumer preferences and the emergence of new trends. The beauty and grooming industry continues to adapt to evolving customer demands, including eco-friendly products and digital marketing. The market remains competitive, with opportunities for innovative salon services to thrive.
The salon service market in Malaysia is poised for growth due to several factors. Urbanization and a growing middle-class population have increased the demand for beauty and grooming services. Furthermore, changing consumer preferences and a desire for personalized beauty treatments are driving the expansion of salon services. The adoption of advanced technology and beauty products is also contributing to the growth of this market. As a result, the Malaysia salon service industry is expected to flourish in the coming years.
The salon service market in Malaysia encounters several challenges, including evolving consumer preferences and expectations. Rapid changes in fashion and beauty trends necessitate continuous training and skill development for salon professionals to meet customer demands. Economic downturns can lead to reduced consumer spending on discretionary services like salon treatments. Competition among salons is fierce, making it crucial for businesses to differentiate themselves through quality services and marketing efforts. Additionally, the industry must navigate strict health and safety regulations, particularly in the post-COVID-19 era, which can impact operations and profitability.
In the salon service market of Malaysia, the COVID-19 pandemic had a profound impact. Lockdowns and social distancing measures forced the closure of many salons, leading to a significant decline in revenue for the industry. Even after reopening, consumer behavior changed, with people becoming more cautious about close contact services. Salon owners had to implement strict hygiene protocols and adapt to new customer preferences, impacting the market`s recovery.
The Malaysia salon service market is dominated by established salon chains such as Toni & Guy, A Cut Above, Snips, and Number76. These well-known brands have a wide network of salons across the country and offer a range of hair and beauty services.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Salon Service Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Salon Service Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Salon Service Market - Industry Life Cycle |
3.4 Malaysia Salon Service Market - Porter's Five Forces |
3.5 Malaysia Salon Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Malaysia Salon Service Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Malaysia Salon Service Market Revenues & Volume Share, By Services Taken, 2021 & 2031F |
4 Malaysia Salon Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Malaysia |
4.2.2 Growing beauty and wellness consciousness among consumers |
4.2.3 Rising demand for specialized salon services such as hair treatments, nail art, and skincare |
4.3 Market Restraints |
4.3.1 Intense competition among salon service providers in Malaysia |
4.3.2 Impact of economic fluctuations on consumer spending in the beauty industry |
4.3.3 Challenges in retaining skilled salon professionals due to high turnover rates |
5 Malaysia Salon Service Market Trends |
6 Malaysia Salon Service Market, By Types |
6.1 Malaysia Salon Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Salon Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Malaysia Salon Service Market Revenues & Volume, By Hair, 2021-2031F |
6.1.4 Malaysia Salon Service Market Revenues & Volume, By Skin, 2021-2031F |
6.1.5 Malaysia Salon Service Market Revenues & Volume, By Foot, 2021-2031F |
6.1.6 Malaysia Salon Service Market Revenues & Volume, By Nails, 2021-2031F |
6.2 Malaysia Salon Service Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Salon Service Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Malaysia Salon Service Market Revenues & Volume, By Women, 2021-2031F |
6.3 Malaysia Salon Service Market, By Services Taken |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Salon Service Market Revenues & Volume, By Single, 2021-2031F |
6.3.3 Malaysia Salon Service Market Revenues & Volume, By Multiple, 2021-2031F |
7 Malaysia Salon Service Market Import-Export Trade Statistics |
7.1 Malaysia Salon Service Market Export to Major Countries |
7.2 Malaysia Salon Service Market Imports from Major Countries |
8 Malaysia Salon Service Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Average revenue per customer visit |
8.3 Number of new services introduced in response to market trends |
8.4 Customer satisfaction scores based on feedback and reviews |
8.5 Employee satisfaction and retention rates |
9 Malaysia Salon Service Market - Opportunity Assessment |
9.1 Malaysia Salon Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Malaysia Salon Service Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Malaysia Salon Service Market Opportunity Assessment, By Services Taken, 2021 & 2031F |
10 Malaysia Salon Service Market - Competitive Landscape |
10.1 Malaysia Salon Service Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Salon Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |