| Product Code: ETC422542 | Publication Date: Oct 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The shapewear market in Malaysia is witnessing a surge in interest. Shapewear has gained popularity as a fashion and wellness accessory, with consumers seeking both style and comfort. Malaysia growing fashion industry, coupled with changing consumer preferences, drives the demand for shapewear. The market outlook is optimistic, with opportunities for brands to innovate and cater to the evolving needs of consumers.
The shapewear market in Malaysia is on the rise due to changing consumer preferences and a focus on personal grooming and fashion. Shapewear products, designed to provide body contouring and enhance appearance, are gaining popularity among both women and men. As the fashion industry continues to evolve, shapewear is expected to remain a key accessory, driving the growth of this market in Malaysia.
The shapewear market in Malaysia is expected to grow due to changing fashion trends and increasing awareness of body image. Shapewear is gaining acceptance as a fashion staple. Challenges include the need for diverse sizing options and competition from other undergarment segments.
The shapewear market in Malaysia has been steadily growing, driven by increasing health and fitness awareness among consumers. The market is expected to continue its growth trajectory, although the COVID-19 pandemic has impacted consumer spending patterns, especially on non-essential items like shapewear.
The shapewear market in Malaysia is seeing significant growth, fueled by changing fashion trends and a focus on body positivity. Leading companies such as Contour Couture, BodySculpt Essentials, and Shapely Silhouettes are instrumental in driving this expansion. Their dedication to producing comfortable and aesthetically pleasing shapewear options has garnered them a loyal customer base. Moreover, these companies have effectively utilized social media platforms and influencer marketing to establish a strong brand presence in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Shapewear Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Shapewear Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Shapewear Market - Industry Life Cycle |
3.4 Malaysia Shapewear Market - Porter's Five Forces |
3.5 Malaysia Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Malaysia Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Shapewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about body positivity and self-confidence |
4.2.2 Growing adoption of shapewear as a fashion trend |
4.2.3 Rising disposable income levels in Malaysia |
4.3 Market Restraints |
4.3.1 Limited size inclusivity in shapewear offerings |
4.3.2 Cultural norms influencing body image perceptions |
4.3.3 Competition from alternative body shaping solutions |
5 Malaysia Shapewear Market Trends |
6 Malaysia Shapewear Market, By Types |
6.1 Malaysia Shapewear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Shapewear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Malaysia Shapewear Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Malaysia Shapewear Market Revenues & Volume, By Female, 2021-2031F |
6.2 Malaysia Shapewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Malaysia Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Malaysia Shapewear Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Malaysia Shapewear Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Shapewear Market Import-Export Trade Statistics |
7.1 Malaysia Shapewear Market Export to Major Countries |
7.2 Malaysia Shapewear Market Imports from Major Countries |
8 Malaysia Shapewear Market Key Performance Indicators |
8.1 Average order value (AOV) of shapewear products |
8.2 Customer satisfaction score (CSS) for shapewear brands |
8.3 Repeat purchase rate for shapewear products |
8.4 Social media engagement and influencer collaborations for shapewear brands |
8.5 Number of new product launches and innovations in the shapewear market |
9 Malaysia Shapewear Market - Opportunity Assessment |
9.1 Malaysia Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Malaysia Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Shapewear Market - Competitive Landscape |
10.1 Malaysia Shapewear Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |