| Product Code: ETC8137167 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia SMS Marketing Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia SMS Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia SMS Marketing Market - Industry Life Cycle |
3.4 Malaysia SMS Marketing Market - Porter's Five Forces |
3.5 Malaysia SMS Marketing Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
3.6 Malaysia SMS Marketing Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Malaysia SMS Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Malaysia |
4.2.2 Growing adoption of mobile messaging services |
4.2.3 Rising demand for real-time communication solutions |
4.2.4 Innovation in messaging technologies |
4.2.5 Government initiatives supporting digital communication infrastructure |
4.3 Market Restraints |
4.3.1 Intense competition from OTT messaging apps |
4.3.2 Regulatory challenges affecting SMS services |
4.3.3 Data privacy and security concerns |
4.3.4 Economic factors impacting consumer spending on mobile services |
4.3.5 Technological advancements leading to alternative communication channels |
5 Malaysia SMS Marketing Market Trends |
6 Malaysia SMS Marketing Market, By Types |
6.1 Malaysia SMS Marketing Market, By Enterprise Size |
6.1.1 Overview and Analysis |
6.1.2 Malaysia SMS Marketing Market Revenues & Volume, By Enterprise Size, 2021- 2031F |
6.1.3 Malaysia SMS Marketing Market Revenues & Volume, By SMEs, 2021- 2031F |
6.1.4 Malaysia SMS Marketing Market Revenues & Volume, By Large Enterprises, 2021- 2031F |
6.2 Malaysia SMS Marketing Market, By End-use |
6.2.1 Overview and Analysis |
6.2.2 Malaysia SMS Marketing Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.3 Malaysia SMS Marketing Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.2.4 Malaysia SMS Marketing Market Revenues & Volume, By Travel, 2021- 2031F |
6.2.5 Malaysia SMS Marketing Market Revenues & Volume, By Automotive, 2021- 2031F |
6.2.6 Malaysia SMS Marketing Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.2.7 Malaysia SMS Marketing Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.2.8 Malaysia SMS Marketing Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Malaysia SMS Marketing Market Revenues & Volume, By Others, 2021- 2031F |
7 Malaysia SMS Marketing Market Import-Export Trade Statistics |
7.1 Malaysia SMS Marketing Market Export to Major Countries |
7.2 Malaysia SMS Marketing Market Imports from Major Countries |
8 Malaysia SMS Marketing Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for SMS services |
8.2 Adoption rate of SMS bundles or packages |
8.3 Engagement metrics such as open rates and response rates for SMS campaigns |
8.4 Customer satisfaction scores related to SMS service quality |
8.5 Rate of conversion from SMS marketing campaigns |
9 Malaysia SMS Marketing Market - Opportunity Assessment |
9.1 Malaysia SMS Marketing Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
9.2 Malaysia SMS Marketing Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Malaysia SMS Marketing Market - Competitive Landscape |
10.1 Malaysia SMS Marketing Market Revenue Share, By Companies, 2024 |
10.2 Malaysia SMS Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |