| Product Code: ETC4417767 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Social CRM has gained significance in Malaysia as companies seek to engage with customers across various social media platforms. This market involves tools and strategies that enable businesses to better understand, interact with, and serve their customers in the digital age.
The Malaysia Social CRM market is witnessing growth due to the increasing significance of social media in customer interactions. Organizations are adopting social CRM solutions to enhance their customer engagement, gain real-time insights into customer preferences and behaviors, and respond to customer inquiries more effectively. The integration of social CRM with traditional CRM systems is becoming a critical driver in achieving a holistic customer view.
The Malaysia Social CRM market faces difficulties in understanding customer sentiment across diverse social media platforms and languages. Additionally, ensuring the privacy and data protection of customers in a highly connected world poses challenges. Integration with traditional CRM systems and the need for real-time responses adds to the complexity.
The pandemic-induced shift towards online shopping and e-commerce platforms drove the demand for robust Social Customer Relationship Management (CRM) solutions in Malaysia. Businesses sought to strengthen their online presence and engage with customers effectively through social media channels. The COVID-19 crisis acted as a catalyst for the adoption of advanced CRM tools that enable personalized customer interactions and insights. This trend is likely to continue, with businesses recognizing the value of a strong social CRM strategy in the digital age.
In the era of social media, effective customer relationship management is paramount for businesses in Malaysia. Leading Players in the Social CRM market, including Salesforce, Oracle, and Zoho, are instrumental in providing comprehensive solutions that enable businesses to engage with customers across various digital channels. These industry giants leverage advanced CRM platforms to help organizations build stronger customer relationships, enhance customer satisfaction, and drive business growth. Their expertise in harnessing the power of social media for customer engagement is pivotal in shaping Malaysia customer-centric business landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Social Customer Relationship Management (CRM) Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Social Customer Relationship Management (CRM) Market - Industry Life Cycle |
3.4 Malaysia Social Customer Relationship Management (CRM) Market - Porter's Five Forces |
3.5 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Solutions, 2021 & 2031F |
3.8 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.9 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Malaysia Social Customer Relationship Management (CRM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms in Malaysia |
4.2.2 Growing emphasis on customer experience and engagement |
4.2.3 Rise in demand for personalized marketing strategies |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting social CRM implementation |
4.3.2 High initial investment and maintenance costs for social CRM systems |
5 Malaysia Social Customer Relationship Management (CRM) Market Trends |
6 Malaysia Social Customer Relationship Management (CRM) Market, By Types |
6.1 Malaysia Social Customer Relationship Management (CRM) Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Marketing, 2021-2031F |
6.1.4 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Sales, 2021-2031F |
6.1.5 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Customer support & service, 2021-2031F |
6.1.6 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Others, 2021-2031F |
6.2 Malaysia Social Customer Relationship Management (CRM) Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F |
6.2.3 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Premise, 2021-2031F |
6.2.4 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Malaysia Social Customer Relationship Management (CRM) Market, By Solutions |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Monitoring, 2021-2031F |
6.3.3 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Mapping, 2021-2031F |
6.3.4 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Middleware, 2021-2031F |
6.3.5 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Management, 2021-2031F |
6.3.6 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Measurement, 2021-2031F |
6.4 Malaysia Social Customer Relationship Management (CRM) Market, By Users |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F |
6.4.3 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.5 Malaysia Social Customer Relationship Management (CRM) Market, By Verticals |
6.5.1 Overview and Analysis |
6.5.2 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Academia & Government, 2021-2031F |
6.5.3 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F |
6.5.4 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.5 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.5.6 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F |
6.5.7 Malaysia Social Customer Relationship Management (CRM) Market Revenues & Volume, By Healthcare, 2021-2031F |
7 Malaysia Social Customer Relationship Management (CRM) Market Import-Export Trade Statistics |
7.1 Malaysia Social Customer Relationship Management (CRM) Market Export to Major Countries |
7.2 Malaysia Social Customer Relationship Management (CRM) Market Imports from Major Countries |
8 Malaysia Social Customer Relationship Management (CRM) Market Key Performance Indicators |
8.1 Customer satisfaction scores from social CRM interactions |
8.2 Number of leads generated through social CRM campaigns |
8.3 Rate of customer retention attributed to social CRM initiatives |
9 Malaysia Social Customer Relationship Management (CRM) Market - Opportunity Assessment |
9.1 Malaysia Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Malaysia Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 Malaysia Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Solutions, 2021 & 2031F |
9.4 Malaysia Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Users, 2021 & 2031F |
9.5 Malaysia Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Malaysia Social Customer Relationship Management (CRM) Market - Competitive Landscape |
10.1 Malaysia Social Customer Relationship Management (CRM) Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Social Customer Relationship Management (CRM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |