Product Code: ETC217646 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Sweet biscuits have a long history of popularity in Malaysia, making them a significant segment of the country`s snack market. Malaysia consumers enjoy a wide variety of sweet biscuits, from traditional options to innovative and premium products. The market is driven by factors such as snacking habits, convenience, and the availability of diverse flavors and packaging sizes. Manufacturers are also focusing on introducing healthier sweet biscuit options to cater to health-conscious consumers.
The sweet biscuits market in Malaysia is experiencing robust growth driven by several factors. Firstly, biscuits are a convenient snack option for on-the-go consumers. Secondly, the demand for indulgent and premium sweet biscuits is on the rise as consumers seek more indulgent treats. Additionally, the popularity of biscuits as a gifting option during festive seasons further boosts sales.
The Malaysia sweet biscuits market faces several challenges that impact its outlook. Firstly, there is increasing consumer awareness of health and wellness, leading to a growing demand for healthier snack options. This trend has put pressure on sweet biscuit manufacturers to innovate and develop products with reduced sugar, fat, and additives. Additionally, the rising costs of raw materials, such as wheat and sugar, have squeezed profit margins for industry players. Competition within the market is fierce, with both local and international brands vying for market share. Moreover, fluctuations in consumer disposable income can affect purchasing patterns, making it challenging for sweet biscuit companies to predict demand accurately. To succeed in this market, companies must invest in research and development to create healthier products while maintaining affordability, all the while navigating the complex regulatory landscape.
The sweet biscuits market in Malaysia faced challenges related to reduced impulse buying and snacking occasions as people stayed at home. However, there was a growing demand for premium and indulgent biscuit options as consumers sought comfort foods during stressful times. Manufacturers adapted by launching new flavors and marketing campaigns to boost sales.
In the Sweet Biscuits market, companies like Julie`s, Munchy`s, and Arnott`s have a strong presence. They produce a wide range of sweet biscuit products, satisfying the sweet cravings of Malaysia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Sweet Biscuits Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Sweet Biscuits Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Sweet Biscuits Market - Industry Life Cycle |
3.4 Malaysia Sweet Biscuits Market - Porter's Five Forces |
3.5 Malaysia Sweet Biscuits Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Malaysia Sweet Biscuits Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Sweet Biscuits Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient and on-the-go snacking options |
4.2.2 Growing urbanization and busy lifestyles leading to higher demand for packaged snacks |
4.2.3 Rising disposable income levels and changing consumer eating habits towards indulgent treats |
4.3 Market Restraints |
4.3.1 Health concerns related to high sugar and fat content in sweet biscuits |
4.3.2 Competition from healthier snack alternatives like granola bars and fruit snacks |
4.3.3 Fluctuating raw material prices impacting production costs |
5 Malaysia Sweet Biscuits Market Trends |
6 Malaysia Sweet Biscuits Market, By Types |
6.1 Malaysia Sweet Biscuits Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Sweet Biscuits Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Malaysia Sweet Biscuits Market Revenues & Volume, By Chocolate-coated Biscuits, 2021-2031F |
6.1.4 Malaysia Sweet Biscuits Market Revenues & Volume, By Cookies, 2021-2031F |
6.1.5 Malaysia Sweet Biscuits Market Revenues & Volume, By Filled Biscuits, 2021-2031F |
6.1.6 Malaysia Sweet Biscuits Market Revenues & Volume, By Plain Biscuits, 2021-2031F |
6.1.7 Malaysia Sweet Biscuits Market Revenues & Volume, By Sandwich Biscuits, 2021-2031F |
6.1.8 Malaysia Sweet Biscuits Market Revenues & Volume, By Other Sweet Biscuits, 2021-2031F |
6.2 Malaysia Sweet Biscuits Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Sweet Biscuits Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Malaysia Sweet Biscuits Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.4 Malaysia Sweet Biscuits Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Malaysia Sweet Biscuits Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.6 Malaysia Sweet Biscuits Market Revenues & Volume, By Other Distribution Channels, 2021-2031F |
7 Malaysia Sweet Biscuits Market Import-Export Trade Statistics |
7.1 Malaysia Sweet Biscuits Market Export to Major Countries |
7.2 Malaysia Sweet Biscuits Market Imports from Major Countries |
8 Malaysia Sweet Biscuits Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for sweet biscuits brands |
8.2 Number of new product launches and innovations in the sweet biscuits market |
8.3 Growth in online sales and e-commerce penetration for sweet biscuits in Malaysia |
9 Malaysia Sweet Biscuits Market - Opportunity Assessment |
9.1 Malaysia Sweet Biscuits Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Malaysia Sweet Biscuits Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Sweet Biscuits Market - Competitive Landscape |
10.1 Malaysia Sweet Biscuits Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Sweet Biscuits Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |