Product Code: ETC4401027 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Text analytics has become a cornerstone of extracting valuable insights from unstructured textual data, including social media, customer feedback, and documents. In Malaysia, businesses are increasingly recognizing the value of text analytics in understanding customer sentiments, conducting market research, and improving products or services. The Malaysia Text Analytics market is experiencing steady growth, driven by industries such as customer service, marketing, and market research, where understanding and acting upon textual data is paramount.
The Malaysia text analytics market is witnessing robust growth due to the vast amount of unstructured text data generated across various industries. Companies are leveraging text analytics to extract valuable insights from text-based sources such as social media, customer reviews, and surveys, enabling them to make data-driven decisions and improve customer satisfaction.
The Malaysia Text Analytics market is on an upward trajectory, but it faces specific challenges. One significant obstacle is the multilingual nature of text data in Malaysia. The country`s diverse linguistic landscape necessitates advanced natural language processing capabilities to accurately analyze and derive insights from text data. Moreover, contextual understanding and sentiment analysis in a multilingual context present a formidable challenge. Companies in this market need to invest in sophisticated algorithms and models that can effectively process and interpret text data across different languages.
The Malaysia Text Analytics market, like many industries globally, experienced a significant impact due to the COVID-19 pandemic. The sudden shift towards remote work and the increased reliance on digital communication channels led to a surge in the demand for text analytics solutions. Organizations sought to gain deeper insights from the vast amounts of text-based data generated from emails, social media, customer reviews, and other online platforms. This shift accelerated the adoption of text analytics tools, driving innovation and customization in this market segment. Companies in Malaysia recognized the need for advanced sentiment analysis and language processing capabilities to adapt to the evolving customer sentiment and behavior during these uncertain times.
The Text Analytics market in Malaysia is experiencing steady growth, driven by the need to derive insights from unstructured data sources. Leading Players in this segment include global leaders such as SAS, IBM, and OpenText, offering advanced text analytics solutions. Local companies like Vase.ai and EY Malaysia have also emerged as significant contributors to the market, providing specialized text analytics offerings tailored for the Malaysia business environment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Text Analytics Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Text Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Text Analytics Market - Industry Life Cycle |
3.4 Malaysia Text Analytics Market - Porter's Five Forces |
3.5 Malaysia Text Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Malaysia Text Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Malaysia Text Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 Malaysia Text Analytics Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.9 Malaysia Text Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Malaysia Text Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of big data analytics in various industries in Malaysia |
4.2.2 Growing demand for sentiment analysis and social media monitoring |
4.2.3 Government initiatives promoting digital transformation and analytics adoption in the country |
4.3 Market Restraints |
4.3.1 Lack of skilled professionals in text analytics and data science |
4.3.2 Concerns regarding data privacy and security |
4.3.3 Limited awareness and understanding of text analytics benefits among small and medium enterprises in Malaysia |
5 Malaysia Text Analytics Market Trends |
6 Malaysia Text Analytics Market, By Types |
6.1 Malaysia Text Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Text Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Malaysia Text Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 Malaysia Text Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 Malaysia Text Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Text Analytics Market Revenues & Volume, By Customer experience management, 2021-2031F |
6.2.3 Malaysia Text Analytics Market Revenues & Volume, By Marketing management, 2021-2031F |
6.2.4 Malaysia Text Analytics Market Revenues & Volume, By Governance, risk, and compliance management, 2021-2031F |
6.2.5 Malaysia Text Analytics Market Revenues & Volume, By Document management, 2021-2031F |
6.2.6 Malaysia Text Analytics Market Revenues & Volume, By Workforce management, 2021-2031F |
6.2.7 Malaysia Text Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Text Analytics Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Text Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 Malaysia Text Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 Malaysia Text Analytics Market, By Industry Vertical |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Text Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 Malaysia Text Analytics Market Revenues & Volume, By Telecommunications and Information Technology (IT), 2021-2031F |
6.4.4 Malaysia Text Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.4.5 Malaysia Text Analytics Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.4.6 Malaysia Text Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.7 Malaysia Text Analytics Market Revenues & Volume, By Government and defense, 2021-2031F |
6.4.8 Malaysia Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.4.9 Malaysia Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5 Malaysia Text Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 Malaysia Text Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5.3 Malaysia Text Analytics Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
7 Malaysia Text Analytics Market Import-Export Trade Statistics |
7.1 Malaysia Text Analytics Market Export to Major Countries |
7.2 Malaysia Text Analytics Market Imports from Major Countries |
8 Malaysia Text Analytics Market Key Performance Indicators |
8.1 Percentage increase in the number of companies investing in text analytics solutions |
8.2 Growth in the number of text analytics job postings in Malaysia |
8.3 Level of government funding allocated to support text analytics research and development in the country |
9 Malaysia Text Analytics Market - Opportunity Assessment |
9.1 Malaysia Text Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Malaysia Text Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Malaysia Text Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 Malaysia Text Analytics Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.5 Malaysia Text Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Malaysia Text Analytics Market - Competitive Landscape |
10.1 Malaysia Text Analytics Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Text Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |