| Product Code: ETC388226 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Tuna is a popular seafood choice in Malaysia, with a high demand for both fresh and processed tuna products. The market for tuna is influenced by domestic consumption trends and international trade. Sustainability concerns and responsible fishing practices will be pivotal in determining the long-term prospects of the Malaysia tuna market.
The tuna market in Malaysia is influenced by the country`s strong seafood industry and increasing consumer preference for healthy protein sources. Factors such as sustainability practices, health-consciousness, and the popularity of sushi are driving tuna consumption.
The tuna market in Malaysia has experienced growth, largely driven by export demand. Challenges may include overfishing concerns, fluctuating international prices, and sustainability issues.
The Tuna market in Malaysia faced disruptions during the pandemic, especially in the foodservice sector. However, the growing health-conscious consumer base and demand for canned seafood may boost the market in the post-pandemic period.
Tuna consumption is on the rise in Malaysia, and companies like TunaTreasure and TunaWave are capitalizing on this trend. They offer a range of tuna products, including canned tuna, fresh tuna, and value-added seafood items, to meet the increasing demand.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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