Product Code: ETC256166 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Malaysia Wet Shave market remains a stable segment of the personal grooming industry. While electric shavers gain popularity, traditional wet shaving products such as razors, shaving creams, and aftershaves continue to have a dedicated consumer base. Brands should focus on product quality, affordability, and marketing strategies targeting both the younger generation and those who prefer the timeless ritual of wet shaving.
The wet shave market in Malaysia is expected to grow as grooming and personal care habits continue to evolve. One of the primary drivers is the increasing focus on personal grooming and appearance, especially among younger demographics. Wet shaving products, such as razors, shaving creams, and gels, are essential for maintaining a clean and well-groomed look. Furthermore, marketing efforts from major brands and innovations in blade technology are encouraging consumers to invest in premium wet shaving products, further boosting the market.
The Malaysia wet shave market faces several challenges in a highly competitive grooming industry. Firstly, changing consumer preferences and lifestyles, including the trend towards facial hair grooming and electric razors, pose a challenge to traditional wet shaving products. Maintaining product quality and differentiation is essential to retain customers. Regulatory requirements related to product safety and ingredient labeling add to compliance costs. Additionally, the impact of economic factors on consumer spending habits can affect demand for premium wet shave products. Distribution and retailing challenges also exist, with e-commerce disrupting traditional sales channels. Lastly, marketing and brand building become increasingly crucial in a crowded market to attract and retain customers.
The wet shave market in Malaysia faced challenges during the pandemic. With people staying home more and remote work becoming prevalent, the frequency of shaving decreased. Additionally, consumers reduced discretionary spending, impacting the sales of grooming products. The market saw a decline in sales but started to recover as restrictions eased and people resumed their normal routines.
Leading players in the wet shave market in Malaysia include Gillette Malaysia, Schick Malaysia, and BIC Malaysia. These companies dominate the market with their wide range of razors, shaving creams, and related products, offering consumers a variety of options for a smooth shaving experience.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Wet Shave Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Wet Shave Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Wet Shave Market - Industry Life Cycle |
3.4 Malaysia Wet Shave Market - Porter's Five Forces |
3.5 Malaysia Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.6 Malaysia Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Malaysia Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Wet Shave Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer preferences towards grooming and personal care products. |
4.2.2 Growing awareness of grooming trends and the importance of personal grooming in the Malaysian society. |
4.2.3 Introduction of innovative and technologically advanced wet shave products in the market. |
4.3 Market Restraints |
4.3.1 Competition from alternative grooming methods such as electric shavers and grooming salons. |
4.3.2 Price sensitivity among consumers due to the availability of lower-cost alternatives. |
4.3.3 Cultural factors influencing traditional grooming practices and preferences in Malaysia. |
5 Malaysia Wet Shave Market Trends |
6 Malaysia Wet Shave Market, By Types |
6.1 Malaysia Wet Shave Market, By Gender |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Wet Shave Market Revenues & Volume, By Gender, 2021-2031F |
6.1.3 Malaysia Wet Shave Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Malaysia Wet Shave Market Revenues & Volume, By Female, 2021-2031F |
6.2 Malaysia Wet Shave Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.2.3 Malaysia Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F |
6.2.4 Malaysia Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F |
6.2.5 Malaysia Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F |
6.2.6 Malaysia Wet Shave Market Revenues & Volume, By Blades, 2021-2031F |
6.2.7 Malaysia Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Wet Shave Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.3.3 Malaysia Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.4 Malaysia Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.3.5 Malaysia Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Wet Shave Market Import-Export Trade Statistics |
7.1 Malaysia Wet Shave Market Export to Major Countries |
7.2 Malaysia Wet Shave Market Imports from Major Countries |
8 Malaysia Wet Shave Market Key Performance Indicators |
8.1 Consumer engagement with wet shave product promotions and marketing campaigns. |
8.2 Adoption rate of new wet shave products in the Malaysian market. |
8.3 Customer satisfaction and loyalty towards wet shave brands. |
8.4 Frequency of repeat purchases of wet shave products. |
8.5 Customer reviews and ratings of wet shave products online. |
9 Malaysia Wet Shave Market - Opportunity Assessment |
9.1 Malaysia Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.2 Malaysia Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Malaysia Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Wet Shave Market - Competitive Landscape |
10.1 Malaysia Wet Shave Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |