| Product Code: ETC5381112 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Malta continues to see a steady flow of postcard import shipments, with top exporting countries in 2024 including the UK, China, Italy, Ireland, and the USA. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI) in 2024. Despite a healthy Compound Annual Growth Rate (CAGR) of 7.95% from 2020 to 2024, there was a slight decline in growth rate from 2023 to 2024 at -12.14%. This data suggests a stable market with significant contributions from key exporting nations and potential opportunities for further growth and diversification in the future.
In the Europe region, the Postcard market in Malta is projected to expand at a growing growth rate of 7.02% by 2027. The largest economy is Germany, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malta Postcard Market Overview |
3.1 Malta Country Macro Economic Indicators |
3.2 Malta Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Malta Postcard Market - Industry Life Cycle |
3.4 Malta Postcard Market - Porter's Five Forces |
3.5 Malta Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malta Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Malta Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Malta Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Malta leading to higher demand for postcards |
4.2.2 Increasing popularity of sending physical postcards as a personalized form of communication |
4.2.3 Innovation in postcard designs and customization options |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media messages |
4.3.2 Fluctuations in postal rates and delivery times affecting the postcard market |
4.3.3 Environmental concerns around paper usage and sustainability of postcards |
5 Malta Postcard Market Trends |
6 Malta Postcard Market Segmentations |
6.1 Malta Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malta Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Malta Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Malta Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Malta Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Malta Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Malta Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Malta Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malta Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Malta Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Malta Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Malta Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Malta Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Malta Postcard Market Import-Export Trade Statistics |
7.1 Malta Postcard Market Export to Major Countries |
7.2 Malta Postcard Market Imports from Major Countries |
8 Malta Postcard Market Key Performance Indicators |
8.1 Number of tourist arrivals in Malta |
8.2 Percentage of postcard purchases by tourists compared to locals |
8.3 Customer satisfaction ratings on postcard designs and quality |
8.4 Engagement metrics on social media posts related to physical postcards |
8.5 Percentage of revenue generated from custom postcard orders |
9 Malta Postcard Market - Opportunity Assessment |
9.1 Malta Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malta Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Malta Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Malta Postcard Market - Competitive Landscape |
10.1 Malta Postcard Market Revenue Share, By Companies, 2024 |
10.2 Malta Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |