Market Forecast By Components (Display Screens, Content Player, Software), By Display Screen Types (Single Screen, Multi-Screen or Video Wall, Digital Signage Kiosk), By Display Screen Technologies (LED, OLED, QLED), By Display Screen Sizes (Below 40”, 40’’-55’’, Above 55’’), By End-User Applications (Government & Transportation, Retail, Hospitality, Healthcare, Education, Entertainment, Banks & Financial Institutions, Commercial Offices & Buildings), By Countries(UAE, Saudi Arabia, Turkey, Qatar, Oman, Bahrain, South Africa, Egypt, Nigeria, Kuwait & Rest of MEA) and Competitive Landscape.
Product Code: ETC001252 | Publication Date: Mar 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Middle East and Africa digital signage market has registered certain key developments such as increased investment in digital signage infrastructure: In countries such as the United Arab Emirates (UAE), Saudi Arabia, and South Africa, there has been a significant increase in investment in digital signage infrastructure, including the installation of digital displays in public spaces, shopping malls, and airports. Additionally, the Middle East and Africa digital signage industry is experiencing growing adoption of interactive digital signage, interactive digital signage, which allows users to interact with the content displayed on the screen, is becoming increasingly popular in the MEA region. This is particularly true in the retail and hospitality sectors, where interactive displays are being used to enhance customer engagement and improve the overall customer experience. Further, another trend in the MEA digital signage market is the use of digital displays for wayfinding purposes. In airports, for example, digital displays are being used to provide real-time flight information and directions to passengers.
There is a growing trend towards the use of digital signage for advertising and promotional purposes in the MEA region. This is particularly true in the retail sector, where digital displays are being used to promote products and special offers. Additionally, with the increasing competition in the retail industry, businesses are using digital signage to attract and retain customers, enhance the shopping experience, and increase sales. These initiatives will help to enhance the market share of players. Moreover, the Smart City initiatives in the Middle East and Africa are driving the adoption of digital signage as a means of communication with residents and visitors. Digital signage is being used for information, wayfinding, advertising, and emergency alerts. Further, the use of outdoor digital signage is increasing in the Middle East and Africa, especially in countries with high foot traffic such as airports, malls, and public spaces. The demand for weather-resistant and durable digital signage is also on the rise.
Rising infrastructural developments, the growing hospitality sector coupled with technological advancements are the drivers for the growth of the Digital Signage Market in the Middle East & Africa. Many government strategies and upcoming global events such as “Dubai Expo 2020”, and “Qatar FIFA World Cup 2022” has given a tremendous boost to the construction sector thereby impacting the digital signage market positively.
According to 6Wresearch, Middle East & Africa (MEA) Digital Signage Market size is anticipated to witness significant growth during 2019-2025. UAE, Saudi Arabia, and Qatar are the leading revenue-generating countries in the Middle East & Africa digital signage market on account of numerous infrastructural projects. Various government initiatives such as “Qatar National Vision 2030”, Saudi Vision 2030”, and “UAE Vision 2021” are expected to lead to growth in construction projects in the country resulting in a surge in demand for the digital signage market in the region.
Based on display screen sizes, the 40”-55” segment is expected to witness significant growth during the forecast period on account of increasing demand from the retail and healthcare sectors. Furthermore, the demand for more than 55” segment is expected to register high growth due to the flourishing entertainment and transportation industry.
The Middle East & Africa digital signage market report thoroughly covers the market by its components, display screen types, display screen technologies, display screen sizes, end-user applications, and countries including Egypt, Turkey, Qatar, Oman, Saudi Arabia, UAE, Bahrain, Kuwait, South Africa, Nigeria and Rest of Middle East & Africa. The Middle East & Africa digital signage market outlook report provides an unbiased and detailed analysis of the Middle East & Africa digital signage market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their strategies according to the future and current market dynamics.
The Middle East & Africa digital signage market is projected to witness substantial growth during the forecast period 2020-26F backed by the rising awareness of digital advancements stimulating small business owners opting for digital boards to run business digitally coupled with adequate knowledge which tends to boost enhanced business efficiency and is estimated to generate the high adoption for digital signage systems in the market. Further on the basis of end-users, the healthcare sector is expected to dominate the overall revenues in the market owing to the high installation of digital signage in the hospital waiting room which tends to enhance patients awareness digitally displaying the disease digital boards and is anticipated to contribute towards the profound growth of the Middle East & Africa digital signage market in the foreseeable future.
The Middle East & Africa Digital Signage Market report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of The Report |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. MEA Digital Signage Market Overview |
3.1 MEA Region Indicators |
3.2 MEA Digital Signage Market Revenues and Volume, 2015-2025F |
3.3 MEA Digital Signage Market Revenue Share, By Components, 2018 & 2025F |
3.4 MEA Digital Signage Market Revenue Share, By Display Screen Types, 2018 & 2025F |
3.5 MEA Digital Signage Market Revenue Share, By Display Screen Technologies, 2018 & 2025F |
3.6 MEA Digital Signage Market Revenue Share, By Display Screen Sizes, 2018 & 2025F |
3.7 MEA Digital Signage Market Revenue Share, By End-User Applications, 2018 & 2025F |
3.8 MEA Digital Signage Market Revenue Share, By Regions, 2018 & 2025F |
3.9 MEA Digital Signage Market - Industry Life Cycle |
3.10 MEA Digital Signage Market - Porter’s Five Forces |
4. MEA Digital Signage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. MEA Digital Signage Market Trends |
6. MEA Digital Signage Market Overview, By Components |
6.1 MEA Digital Signage Market Revenues & Volume, By Display Screens, 2015-2025F |
6.2 MEA Digital Signage Market Revenues & Volume, By Content Player, 2015-2025F |
6.3 MEA Digital Signage Market Revenues & Volume, By Software, 2015-2025F |
7. MEA Digital Signage Market Overview, By Display Screen Types |
7.1 MEA Digital Signage Market Revenues & Volume, By Single Screen, 2015-2025F |
7.2 MEA Digital Signage Market Revenues & Volume, By Multi-Screen/Video Wall, 2015-2025F |
7.3 MEA Digital Signage Market Revenues & Volume, By Digital Signage Kiosk, 2015-2025F |
8. MEA Digital Signage Market Overview, By Display Screen Technologies |
8.1 MEA Digital Signage Market Revenues & Volume, By LED, 2015-2025F |
8.2 MEA Digital Signage Market Revenues & Volume, By OLED, 2015-2025F |
8.3 MEA Digital Signage Market Revenues & Volume, By QLED, 2015-2025F |
9. MEA Digital Signage Market Overview, By Display Screen Sizes |
9.1 MEA Digital Signage Market Revenues & Volume, By Below 40'', 2015-2025F |
9.2 MEA Digital Signage Market Revenues & Volume, By 40''-55'', 2015-2025F |
9.3 MEA Digital Signage Market Revenues & Volume, By Above 55'', 2015-2025F |
10. MEA Digital Signage Market Overview, By End-User Applications |
10.1 MEA Digital Signage Market Revenues & Volume, By Government & Transportation, 2015-2025F |
10.2 MEA Digital Signage Market Revenues & Volume, By Retail, 2015-2025F |
10.3 MEA Digital Signage Market Revenues & Volume, By Hospitality, 2015-2025F |
10.4 MEA Digital Signage Market Revenues & Volume, By Healthcare, 2015-2025F |
10.5 MEA Digital Signage Market Revenues & Volume, By Education, 2015-2025F |
10.6 MEA Digital Signage Market Revenues & Volume, By Entertainment, 2015-2025F |
10.7 MEA Digital Signage Market Revenues & Volume, By Banks & Financial Institutions, 2015-2025F |
10.8 MEA Digital Signage Market Revenues & Volume, By Commercial Offices & Buildings, 2015-2025F |
11. Egypt Digital Signage Market Overview |
11.1 Egypt Digital Signage Market Revenues and Volume, 2015-2025F |
11.2 Egypt Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
11.3 Egypt Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
11.4 Egypt Digital Signage Market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
11.5 Egypt Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
11.6 Egypt Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
12. Turkey Digital Signage Market Overview |
12.1 Turkey Digital Signage Market Revenues and Volume, 2015-2025F |
12.2 Turkey Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
12.3 Turkey Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
12.4 Turkey Digital Signage Market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
12.5 Turkey Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
12.6 Turkey Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
13. Qatar Digital Signage Market Overview |
13.1 Qatar Digital Signage Market Revenues and Volume, 2015-2025F |
13.2 Qatar Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
13.3 Qatar Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
13.4 Qatar Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
13.5 Qatar Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
13.6 Qatar Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
14. Oman Digital Signage Market Overview |
14.1 Oman Digital Signage Market Revenues and Volume, 2015-2025F |
14.2 Oman Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
14.3 Oman Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
14.4 Oman Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
14.5 Oman Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
14.6 Oman Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
15. Saudi Arabia Digital Signage Market Overview |
15.1 Saudi Arabia Digital Signage Market Revenues and Volume, 2015-2025F |
15.2 Saudi Arabia Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
15.3 Saudi Arabia Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
15.4 Saudi Arabia Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
15.5 Saudi Arabia Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
15.6 Saudi Arabia Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
16. Kuwait Digital Signage Market Overview |
16.1 Kuwait Digital Signage Market Revenues and Volume, 2015-2025F |
16.2 Kuwait Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
16.3 Kuwait Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
16.4 Kuwait Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
16.5 Kuwait Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
16.6 Kuwait Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
17. UAE Digital Signage Market Overview |
17.1 UAE Digital Signage Market Revenues and Volume, 2015-2025F |
17.2 UAE Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
17.3 UAE Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
17.4 UAE Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
17.5 UAE Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
17.6 UAE Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
18. Bahrain Digital Signage Market Overview |
18.1 Bahrain Digital Signage Market Revenues and Volume, 2015-2025F |
18.2 Bahrain Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
18.3 Bahrain Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
18.4 Bahrain Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
18.5 Bahrain Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
18.6 Bahrain Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
19. South Africa Digital Signage Market Overview |
19.1 South Africa Digital Signage Market Revenues and Volume, 2015-2025F |
19.2 South Africa Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
19.3 South Africa Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
19.4 South Africa Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
19.5 South Africa Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
19.6 South Africa Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
20. Nigeria Digital Signage Market Overview |
20.1 Nigeria Digital Signage Market Revenues and Volume, 2015-2025F |
20.2 Nigeria Digital Signage Market Revenues and Volume, By Components, 2015-2025F |
20.3 Nigeria Digital Signage Market Revenues and Volume, By Display Screen Types, 2015-2025F |
20.4 Nigeria Digital Signage market Revenues and Volume, By Display Screen Technologies, 2015-2025F |
20.5 Nigeria Digital Signage Market Revenues and Volume, By Display Screen Sizes, 2015-2025F |
20.6 Nigeria Digital Signage Market Revenues and Volume, By End-User Applications, 2015-2025F |
21. Rest of MEA Digital Signage Systems Market Overview |
21.1 Rest of MEA Digital Signage Systems Market Revenues and Volume, 2015-2025F |
22. MEA Digital Signage Market - Key Performance Indicators |
23. MEA Digital Signage Market Opportunity Assessment |
23.1 MEA Digital Signage Market Opportunity Assessment, By Components, 2025F |
23.2 MEA Digital Signage Market Opportunity Assessment, By Display Screen Types, 2025F |
23.3 MEA Digital Signage Market Opportunity Assessment, By Display Screen Technologies, 2025F |
23.4 MEA Digital Signage Market Opportunity Assessment, By Display Screen Sizes, 2025F |
23.5 MEA Digital Signage Market Opportunity Assessment, By End-User Applications, 2025F |
23.6 MEA Digital Signage Market Opportunity Assessment, By Countries, 2025F |
24. MEA Digital Signage Market Competitive Landscape |
24.1 MEA Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.1 Egypt Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.2 Turkey Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.3 Qatar Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.4 Oman Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.5 Kuwait Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.6 Saudi Arabia Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.7 UAE Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.8 Bahrain Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.9 South Africa Digital Signage Market Revenue Share, By Companies, 2018 |
24.1.10 Nigeria Digital Signage Market Revenue Share, By Companies, 2018 |
24.2 MEA Digital Signage Market Competitive Benchmarking, By Operating Parameters |
25. Company Profiles |
26. Strategic Recommendations |
27. Disclaimer |