Market Forecast by Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain and Turkey), By Type (Sensitivity, Whitening, Children's, Smokers, Herbal, Others), By Distribution Channel (Store-based, Non-store based) And Competitive Landscape
Product Code: ETC080420 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Middle East Toothpastes Market is expected to register growth in the coming time zone. region is expected to have a considerable presence in the market. The rising prevalence of gum diseases in this region has had a positive impact on the toothpaste market. Increased consumer preference for toothpaste, such as Miswak (which is made from the extracts of the arak tree), due to regional beliefs, has fuelled the toothpastes segment of the market. Consumers, during Hajj and in the holy month of Ramadan, are allowed to use Miswak. Moreover, Rapid Urbanization, improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic oral care products, in countries such as Saudi Arabia, United Arab Emirates. Lack of awareness about oral hygiene in rural areas and high cost of certain oral care products due to higher product of ingredients such as calcium carbonate, sodium bicarbonate might hamper the market growth. However, several toothpastes are filled with ingredients like parabens and triclosan which provides the hindrance for the toothpaste industry as these are toxic for gums and cause abrasions. The outbreak of corona virus has disrupted the global survival chain as most companies have been forced to either shut down manufacturing plants or restrict their activities based according to government guidelines, but with the gradual upliftment of lockdown toothpaste companies are striving to accelerate supply chains as well as their operations. Moreover, rising oral health consciousness among the consumers significantly improved over the year, and likely to improve in the forecast period as well.
According to 6Wresearch, Middle East Toothpastes Market is expected to register proliferation during the forecast period 2021-27. The oral care market is expected to observe an immense growth in Middle East region, owing to an increase in the per capita income and the overall increase in dental care spending. Consumers’ preference to look good and have white teeth are driving the oral care market in Saudi Arabia. Sensodyne remained the leading oral care brand in Saudi Arabia during 2019. The brand, owned at the global level by GlaxoSmithKline Plc and distributed locally by Stafford-Miller Ltd can attribute its success in the Kingdom to its widespread availability across numerous distribution channels and regular participation in promotional campaigns. The lack of oral healthcare awareness in Middle East countries is a major issue among consumers in the country, especially among children. Foreign companies dominate the GCC and African regions, owing to the weak prevalence of local manufacturers in the region. Moreover, leading brands, like Colgate (except Max Fresh), Sensodyne, Arm & Hammer, and Aquafers, manufacture halal toothpastes, in order to address the demand of the Muslim population
Based on the product, the market is fragmented into teeth whitening, herbal, or sensitive. The teeth whitening segment is to dominate the market due to the widespread perception that whiter teeth increase self-confidence as well as facial beauty . The herbal and sensitive segment owes its increasing market presence to the customers who are seeking more targeted dental care options. The adult segment is projected to have a major share in market owing to adult’s habits of consumption of alcohol and toxic food which is proven to have adverse effect on the oral health. Moreover, a large number of children are prone to tooth decay due to their weak tooth formation compared to adults.
The Middle East toothpaste market report thoroughly covers the market by product type, distribution channels, and countries including Saudi Arabia, Turkey, Qatar, Kuwait, Bahrain, Oman, UAE and rest of Middle East. The Middle East toothpaste market outlook report provides an unbiased and detailed analysis of the on-going Middle East toothpaste market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The market report covers the following segments
Other Key Reports Available:
Reports | |
North America Toothpastes Market | Asia Pacific Toothpastes Market |
Latin America Toothpastes Market | Global Toothpastes Market |
Europe Toothpastes Market | Africa Toothpastes Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Middle East Toothpastes Market Overview |
3.1 Middle East Regional Macro Economic Indicators |
3.2 Middle East Toothpastes Market Revenues & Volume, 2020 & 2027F |
3.3 Middle East Toothpastes Market - Industry Life Cycle |
3.4 Middle East Toothpastes Market - Porter's Five Forces |
3.5 Middle East Toothpastes Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Middle East Toothpastes Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.7 Middle East Toothpastes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Middle East Toothpastes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Middle East Toothpastes Market Trends |
6 Saudi Arabia Toothpastes Market, 2017 - 2027 |
6.1.1 Saudi Arabia Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
6.1.2 Saudi Arabia Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 UAE Toothpastes Market, 2017 - 2027 |
7.1 UAE Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
7.2 UAE Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Qatar Toothpastes Market, 2017 - 2027 |
8.1 Qatar Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
8.2 Qatar Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Kuwait Toothpastes Market, 2017 - 2027 |
9.1 Kuwait Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
9.2 Kuwait Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Oman Toothpastes Market, 2017 - 2027 |
10.1 Oman Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
10.2 Oman Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Bahrain Toothpastes Market, 2017 - 2027 |
11.1 Bahrain Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
11.2 Bahrain Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
12 Turkey Toothpastes Market, 2017 - 2027 |
12.1 Turkey Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
12.2 Turkey Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
13 Rest of Middle East Toothpastes Market, 2017 - 2027 |
13.1 Rest of Middle East Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
13.2 Rest of Middle East Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
14 Middle East Toothpastes Market Key Performance Indicators |
15 Middle East Toothpastes Market - Opportunity Assessment |
15.1 Middle East Toothpastes Market Opportunity Assessment, By Countries, 2020 & 2027F |
15.2 Middle East Toothpastes Market Opportunity Assessment, By Type, 2020 & 2027F |
15.3 Middle East Toothpastes Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
16 Middle East Toothpastes Market - Competitive Landscape |
16.1 Middle East Toothpastes Market Revenue Share, By Companies, 2020 |
16.2 Middle East Toothpastes Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |