Market Forecast By Product Type (Butter , Cheese, Milk, Cream, Yoghurt, Buttermilk, Ice Cream , Lactose-Free Dairy Products), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Store, Online) And Competitive Landscape
Product Code: ETC018013 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Morocco Dairy Products Market |
Forecast period | 2025-2031 |
CAGR | 5.8% |
Growing Sector | Cheese |
The Morocco Dairy Products Market report comprehensively covers the market by Product Type and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Morocco Dairy Products Market is witnessing substantial growth, fueled by rising consumer demand for nutritious and diverse food options.
According to 6Wresearch, the Morocco Dairy Products Market is anticipated to grow at a CAGR of 5.8% during 2025-2031. The cheese segment is rapidly expanding, driven by increasing urbanization and changing dietary preferences that favor convenience and taste. Additionally, the growing awareness of the health benefits associated with dairy consumption is further propelling market growth. The rise of modern retail formats, including supermarkets and hypermarkets, is also contributing to the market's expansion, providing consumers with easy access to a wide variety of dairy products.
However, the market faces several challenges. The fluctuating prices of raw materials, particularly milk, can impact product pricing and profitability. Additionally, the increasing prevalence of lactose intolerance among consumers poses a challenge, pushing manufacturers to innovate and develop lactose-free dairy alternatives. The competition from plant-based dairy substitutes is also growing, which may affect the market share of traditional dairy products.
Key players in the Morocco Dairy Products Market include Centrale Danone, Fromageries Bel, and Groupe Label’Vie. Centrale Danone is known for its wide range of dairy products, including milk and yoghurt, catering to the mass market with an emphasis on quality and affordability. Fromageries Bel is a major player in the cheese segment, offering well-known brands like La Vache Qui Rit, which enjoy strong consumer loyalty. Groupe Label’Vie operates several supermarket chains, playing a crucial role in the distribution of dairy products across Morocco.
The Moroccan government is actively supporting the dairy sector through various initiatives aimed at enhancing production and improving supply chain efficiency. These efforts include subsidies for dairy farmers and investment in modernizing dairy farming practices to increase milk yield. The government is also promoting the consumption of locally produced dairy products as part of its strategy to reduce dependency on imports and support domestic agriculture. Additionally, initiatives to improve cold chain logistics are being implemented to ensure the quality and safety of dairy products from farm to consumer.
The Morocco Dairy Products Market is expected to continue its upward trajectory, driven by growing consumer demand for high-quality and diverse dairy offerings. The shift towards healthy eating and the increasing popularity of lactose-free and low-fat dairy products are expected to open new avenues for growth. Technological advancements in dairy farming and processing are likely to enhance production efficiency, further supporting market expansion. The rise of e-commerce and online grocery platforms is also expected to play a significant role in the future growth of the market, offering consumers greater convenience and access to a broader range of products. In summary, the market is poised for robust growth, with innovation, health trends, and expanding distribution channels being key drivers.
According to Ravi Bhandari, Research Head, 6Wresearch, the cheese segment is the fastest-growing category due to its increasing popularity among urban consumers and its versatility in various culinary applications.
The supermarkets and hypermarkets segment dominates the distribution channel, providing consumers with a wide range of dairy products in a convenient shopping environment. Convenience stores remain important for quick purchases, while the online segment is gradually gaining traction, especially among younger, tech-savvy consumers.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Dairy products Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Dairy products Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco Dairy products Market - Industry Life Cycle |
3.4 Morocco Dairy products Market - Porter's Five Forces |
3.5 Morocco Dairy products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Morocco Dairy products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Morocco Dairy products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Morocco Dairy products Market Trends |
6 Morocco Dairy products Market, By Types |
6.1 Morocco Dairy products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Morocco Dairy products Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Morocco Dairy products Market Revenues & Volume, By Butter , 2021 - 2031F |
6.1.4 Morocco Dairy products Market Revenues & Volume, By Cheese, 2021 - 2031F |
6.1.5 Morocco Dairy products Market Revenues & Volume, By Milk, 2021 - 2031F |
6.1.6 Morocco Dairy products Market Revenues & Volume, By Cream, 2021 - 2031F |
6.1.7 Morocco Dairy products Market Revenues & Volume, By Yoghurt, 2021 - 2031F |
6.1.8 Morocco Dairy products Market Revenues & Volume, By Buttermilk, 2021 - 2031F |
6.1.9 Morocco Dairy products Market Revenues & Volume, By Lactose-Free Dairy Products, 2021 - 2031F |
6.1.10 Morocco Dairy products Market Revenues & Volume, By Lactose-Free Dairy Products, 2021 - 2031F |
6.2 Morocco Dairy products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Morocco Dairy products Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021 - 2031F |
6.2.3 Morocco Dairy products Market Revenues & Volume, By Convenience Store, 2021 - 2031F |
6.2.4 Morocco Dairy products Market Revenues & Volume, By Online, 2021 - 2031F |
7 Morocco Dairy products Market Import-Export Trade Statistics |
7.1 Morocco Dairy products Market Export to Major Countries |
7.2 Morocco Dairy products Market Imports from Major Countries |
8 Morocco Dairy products Market Key Performance Indicators |
9 Morocco Dairy products Market - Opportunity Assessment |
9.1 Morocco Dairy products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Morocco Dairy products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Morocco Dairy products Market - Competitive Landscape |
10.1 Morocco Dairy products Market Revenue Share, By Companies, 2024 |
10.2 Morocco Dairy products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |