Morocco Hair Care Market Shipment Analysis
Morocco Hair Care Market registered a decline of -1.18% in value shipments in 2022 as compared to 2021 and an increase of 4.91% CAGR in 2022 over a period of 2017. In Hair Care Market Morocco is becoming more competitive as the HHI index in 2022 was 805 while in 2017 it was 935. Herfindahl Index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means less numbers of players or countries exporting in the market.
Morocco has reportedly relied more on imports to meet its growing demand in Hair Care Market. India is shifting towards local production to meet its demand as we see the trend is shifting towards reducing imports. The import factor of Hair Care Market in 2022 was 9.44 while in 2017 it was 22.41. Italy, Spain, France, USA and Turkey were among the top players of the market in 2022, where Italy acquired the largest market share of 13.05% with a shipment value of 4.06 million USD in 2022 Italy also offered the product below the average market price thus having a competitive advantage over others In 2017 Germany had the largest market share of 17.94% with the shipment value of 4.23 million USD. The country was offering its product with an average price which is higher than the average market price offered in the country. Although Germany offers its product above the market average price, it remained at the leadership position indicating the brand value it holds in the Morocco Hair Care Market in 2017.
