Product Code: ETC189706 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Myanmar Ice cream Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at -1.24% in 2025, the market peaks at 2.25% in 2028, and settles at 1.39% by 2029.
The Myanmar ice cream market is experiencing steady growth driven by increasing urbanization, rising disposable incomes, and changing consumer preferences. Traditional flavors such as coconut, mango, and taro remain popular, while there is also a growing demand for innovative flavors and premium products. Key players in the market include international brands like Wall`s and local brands such as Shwe Taung Kyar and Yoger, offering a range of products from single-serve cups to family-sized tubs. Distribution channels include supermarkets, convenience stores, and ice cream parlors, with a growing presence of online delivery services. The market is competitive, with companies focusing on product development, marketing strategies, and expanding their distribution networks to cater to the diverse preferences of the Myanmar consumer base.
The Myanmar Ice Cream Market is witnessing several trends. One notable trend is the increasing demand for premium and artisanal ice cream products, driven by rising disposable incomes and changing consumer preferences for high-quality, indulgent treats. Local and international ice cream brands are introducing innovative flavors and unique ingredients to cater to this growing segment. Additionally, there is a rising interest in healthier ice cream options such as low-sugar, dairy-free, and plant-based alternatives, reflecting a shift towards more health-conscious consumption patterns. The market is also seeing a rise in online sales and delivery services for ice cream products, as consumers look for convenient ways to enjoy their favorite frozen desserts. Overall, these trends are shaping the Myanmar Ice Cream Market and presenting opportunities for brands to differentiate themselves and capture market share.
The Myanmar ice cream market faces several challenges, including limited cold chain infrastructure, seasonal demand fluctuations, and high import taxes on key ingredients. The lack of proper storage and transportation facilities hinders the distribution of ice cream products, leading to quality issues and higher production costs. Additionally, the market experiences significant shifts in demand during the rainy season, impacting sales and profitability for ice cream manufacturers. Import taxes on dairy products and flavorings further increase production costs, making it difficult for local ice cream companies to compete with imported brands. Overcoming these challenges will require investments in infrastructure, innovative product offerings tailored to seasonal demand, and advocacy for more favorable trade policies to support the growth of the ice cream market in Myanmar.
The Myanmar ice cream market presents promising investment opportunities due to a growing consumer base with increasing disposable income and a rising demand for indulgent treats. Investing in premium and artisanal ice cream offerings could capitalize on the trend of consumers seeking higher quality and unique flavors. Additionally, there is potential for innovation in terms of packaging, distribution channels, and marketing strategies to appeal to the younger demographic in urban areas. With a relatively untapped market compared to neighboring countries, investors have the opportunity to establish a strong brand presence and capture market share in this evolving sector. However, it is essential to navigate regulatory challenges, infrastructure limitations, and supply chain issues to successfully penetrate and grow within the Myanmar ice cream market.
The Myanmar government has implemented various policies related to the ice cream market, including regulations on food safety, labeling requirements, and import restrictions. The Ministry of Health and Sports oversees the enforcement of food safety standards to ensure the quality of ice cream products. Additionally, the government has imposed labeling requirements to provide consumers with accurate information about the ingredients and nutritional content of ice cream. Import restrictions are in place to protect domestic ice cream producers and promote the growth of the local industry. Overall, these policies aim to safeguard consumer health, promote transparency in the market, and support the development of the ice cream industry in Myanmar.
The Myanmar ice cream market is poised for growth in the coming years due to factors such as increasing disposable income, changing consumer preferences, and a growing young population. The demand for indulgent and premium ice cream products is expected to rise, driven by a desire for new flavors and innovative offerings. Additionally, the expanding urbanization and development of modern retail outlets in Myanmar will likely boost the accessibility and availability of ice cream products to a wider consumer base. However, challenges such as infrastructure limitations and economic uncertainties may impact the market`s growth to some extent. Overall, the Myanmar ice cream market presents opportunities for both local and international ice cream brands to expand their presence and cater to evolving consumer demands.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Myanmar Ice Cream Market Overview |
3.1 Myanmar Country Macro Economic Indicators |
3.2 Myanmar Ice Cream Market Revenues & Volume, 2021 & 2031F |
3.3 Myanmar Ice Cream Market - Industry Life Cycle |
3.4 Myanmar Ice Cream Market - Porter's Five Forces |
3.5 Myanmar Ice Cream Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Myanmar Ice Cream Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Myanmar Ice Cream Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Myanmar Ice Cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer preferences towards indulgent and convenient food options. |
4.2.2 Growing young population and urbanization leading to higher demand for convenience foods like ice cream. |
4.2.3 Rising popularity of Western food trends and flavors among Myanmar consumers. |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations due to weather conditions impacting consumption patterns. |
4.3.2 Lack of cold storage and distribution infrastructure in certain regions affecting product availability and quality. |
4.3.3 Price volatility of key ingredients like milk, sugar, and flavorings impacting production costs. |
5 Myanmar Ice Cream Market Trends |
6 Myanmar Ice Cream Market, By Types |
6.1 Myanmar Ice Cream Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Myanmar Ice Cream Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Myanmar Ice Cream Market Revenues & Volume, By Impulse Ice Cream, 2021 - 2031F |
6.1.4 Myanmar Ice Cream Market Revenues & Volume, By Take-home Ice Cream, 2021 - 2031F |
6.1.5 Myanmar Ice Cream Market Revenues & Volume, By Artisanal Ice Cream, 2021 - 2031F |
6.2 Myanmar Ice Cream Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Myanmar Ice Cream Market Revenues & Volume, By Dairy, 2021 - 2031F |
6.2.3 Myanmar Ice Cream Market Revenues & Volume, By Non-dairy, 2021 - 2031F |
6.3 Myanmar Ice Cream Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Myanmar Ice Cream Market Revenues & Volume, By On-trade, 2021 - 2031F |
6.3.3 Myanmar Ice Cream Market Revenues & Volume, By Off-trade, 2021 - 2031F |
6.3.4 Myanmar Ice Cream Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031F |
6.3.5 Myanmar Ice Cream Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.6 Myanmar Ice Cream Market Revenues & Volume, By Specialist Stores, 2021 - 2031F |
6.3.7 Myanmar Ice Cream Market Revenues & Volume, By Other Distribution Channels, 2021 - 2031F |
7 Myanmar Ice Cream Market Import-Export Trade Statistics |
7.1 Myanmar Ice Cream Market Export to Major Countries |
7.2 Myanmar Ice Cream Market Imports from Major Countries |
8 Myanmar Ice Cream Market Key Performance Indicators |
8.1 Average spending per capita on ice cream in Myanmar. |
8.2 Growth in the number of ice cream parlors and retail outlets in urban areas. |
8.3 Adoption rate of premium and artisanal ice cream products in the market. |
9 Myanmar Ice Cream Market - Opportunity Assessment |
9.1 Myanmar Ice Cream Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Myanmar Ice Cream Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Myanmar Ice Cream Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Myanmar Ice Cream Market - Competitive Landscape |
10.1 Myanmar Ice Cream Market Revenue Share, By Companies, 2024 |
10.2 Myanmar Ice Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |