| Product Code: ETC8545130 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Netherlands continues to be a key market for packaged water imports, with significant contributions from neighboring countries like Belgium, Germany, and Metropolitan France. The high concentration levels indicated by the Herfindahl-Hirschman Index (HHI) in 2024 suggest a competitive landscape dominated by a few major players. The impressive compound annual growth rate (CAGR) of 7.32% from 2020 to 2024 reflects sustained market expansion, while the growth rate of 10.19% in 2024 highlights accelerating momentum within the industry. These trends indicate a buoyant market for packaged water imports in the Netherlands, driven by strong demand and robust supplier performance.

The Netherlands packaged water market is characterized by a high level of consumer awareness regarding health and wellness, leading to a growing demand for convenient and safe drinking water options. The market is dominated by well-known brands offering a variety of products, including still, sparkling, flavored, and functional waters. Sustainability and eco-friendly packaging have become key focus areas for companies in response to increasing environmental concerns among consumers. The market is also witnessing a shift towards premium and value-added products, such as vitamin-enhanced or natural mineral waters, as consumers seek healthier hydration options. With a strong distribution network and a culture that values clean and safe drinking water, the Netherlands packaged water market is expected to continue its growth trajectory in the coming years.
The Netherlands Packaged water Market is experiencing a growing trend towards healthier beverage options, with consumers increasingly preferring packaged water over sugary drinks. The market is also seeing a rise in demand for convenient on-the-go packaging formats such as single-serve bottles and eco-friendly packaging materials. Opportunities lie in the premiumization of packaged water products, as consumers are willing to pay a premium for enhanced features such as infused flavors, functional benefits, and sustainable packaging. Additionally, the increasing focus on health and wellness is driving the market towards innovative product offerings like vitamin-enhanced water and natural mineral water. Collaborations with retailers and online platforms for distribution, as well as targeted marketing strategies to emphasize the purity and quality of packaged water, can further propel growth in the Netherlands Packaged water Market.
In the Netherlands Packaged water market, some challenges include increasing competition from other beverage categories like flavored water and sports drinks, as well as concerns over sustainability and environmental impact of single-use plastic bottles. Consumers are becoming more conscious of the waste generated by plastic packaging and are demanding more sustainable alternatives. Additionally, the market is facing pressure to innovate and introduce new products to meet changing consumer preferences, such as a shift towards healthier and functional beverages. Regulatory changes regarding plastic waste management and recycling also present challenges for companies operating in the packaged water market in the Netherlands. Overall, companies in this market need to adapt to these challenges by focusing on sustainability, innovation, and meeting consumer demands for healthier and environmentally friendly products.
The Netherlands Packaged water market is primarily driven by the increasing health consciousness among consumers, leading to a growing preference for healthier beverage options over sugary drinks. The convenience and portability of packaged water also contribute to its popularity, especially among the on-the-go urban population. Additionally, concerns about water quality and safety have boosted the demand for packaged water as a trustworthy alternative to tap water. The rising trend of sustainability and environmental awareness has further fueled the market, with consumers seeking eco-friendly packaging options. Marketing strategies emphasizing the benefits of hydration, as well as innovative product offerings such as flavored and functional waters, are also driving growth in the Netherlands Packaged water market.
The Netherlands government has put in place regulations to ensure the safety and quality of packaged water in the market. The Dutch Food and Consumer Product Safety Authority (NVWA) oversees the compliance of packaged water companies with strict guidelines regarding hygiene, labeling, and product composition. Additionally, the government has implemented measures to promote sustainability in packaging materials, encouraging companies to use eco-friendly materials and reduce plastic waste. The Netherlands also enforces pricing policies to prevent unfair competition and protect consumer interests. Overall, government policies in the Netherlands packaged water market focus on ensuring consumer safety, promoting sustainability, and maintaining fair market practices.
The Netherlands Packaged water market is expected to experience steady growth in the coming years due to increasing health consciousness among consumers, growing concerns about water quality, and the convenience factor of packaged water. The market is likely to be driven by innovations in packaging, such as eco-friendly and sustainable options, as well as the introduction of functional and flavored waters to cater to evolving consumer preferences. Additionally, the rise in online retail channels and e-commerce platforms is anticipated to expand the market reach and accessibility of packaged water products. Despite facing competition from other beverages and concerns about plastic waste, the Netherlands Packaged water market is poised for growth, driven by changing consumer preferences and lifestyle trends towards healthier hydration options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Netherlands Packaged water Market Overview |
3.1 Netherlands Country Macro Economic Indicators |
3.2 Netherlands Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Netherlands Packaged water Market - Industry Life Cycle |
3.4 Netherlands Packaged water Market - Porter's Five Forces |
3.5 Netherlands Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Netherlands Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing preference for convenience and on-the-go consumption |
4.2.3 Rising awareness about the importance of hydration |
4.3 Market Restraints |
4.3.1 Environmental concerns related to plastic packaging |
4.3.2 Competition from alternative beverages like flavored water, juices, and energy drinks |
5 Netherlands Packaged water Market Trends |
6 Netherlands Packaged water Market, By Types |
6.1 Netherlands Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Netherlands Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Netherlands Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Netherlands Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Netherlands Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Netherlands Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Netherlands Packaged water Market Import-Export Trade Statistics |
7.1 Netherlands Packaged water Market Export to Major Countries |
7.2 Netherlands Packaged water Market Imports from Major Countries |
8 Netherlands Packaged water Market Key Performance Indicators |
8.1 Consumer demand for sustainable packaging solutions |
8.2 Adoption rate of premium and value-added packaged water products |
8.3 Market penetration in non-traditional channels such as e-commerce and vending machines |
9 Netherlands Packaged water Market - Opportunity Assessment |
9.1 Netherlands Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Netherlands Packaged water Market - Competitive Landscape |
10.1 Netherlands Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Netherlands Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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