| Product Code: ETC11279821 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The baby sleepwear import market in New Zealand continues to thrive, with key shipments coming from top exporting countries such as China, Bangladesh, India, Cambodia, and Vietnam in 2024. Despite high concentration levels indicated by the Herfindahl-Hirschman Index (HHI), the market is experiencing a steady growth trajectory. The compound annual growth rate (CAGR) from 2020 to 2024 stands at an impressive 12.11%, with a notable growth rate of 6.52% in 2023-24. This data underscores the strong demand for quality baby sleepwear imports in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Baby Sleepwear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Baby Sleepwear Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Baby Sleepwear Market - Industry Life Cycle |
3.4 New Zealand Baby Sleepwear Market - Porter's Five Forces |
3.5 New Zealand Baby Sleepwear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Baby Sleepwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 New Zealand Baby Sleepwear Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand Baby Sleepwear Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.9 New Zealand Baby Sleepwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Baby Sleepwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about the importance of safe and comfortable sleepwear for babies |
4.2.2 Increasing disposable income leading to higher spending on premium baby sleepwear products |
4.2.3 Rising focus on organic and sustainable materials in baby clothing industry |
4.3 Market Restraints |
4.3.1 Seasonality in demand for baby sleepwear products |
4.3.2 Competition from substitute products such as swaddles or sleep sacks |
4.3.3 Regulatory constraints related to safety standards and flame retardant requirements |
5 New Zealand Baby Sleepwear Market Trends |
6 New Zealand Baby Sleepwear Market, By Types |
6.1 New Zealand Baby Sleepwear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Baby Sleepwear Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Pajamas, 2021 - 2031F |
6.1.4 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Sleepsuits, 2021 - 2031F |
6.1.5 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Sleep Bags, 2021 - 2031F |
6.1.6 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Sleep Gowns, 2021 - 2031F |
6.1.7 New Zealand Baby Sleepwear Market Revenues & Volume, By Organic Baby Sleepwear, 2021 - 2031F |
6.2 New Zealand Baby Sleepwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Baby Sleepwear Market Revenues & Volume, By Sleeping and Comfort, 2021 - 2031F |
6.2.3 New Zealand Baby Sleepwear Market Revenues & Volume, By All-in-one Sleepwear, 2021 - 2031F |
6.2.4 New Zealand Baby Sleepwear Market Revenues & Volume, By Sleep Safety, 2021 - 2031F |
6.2.5 New Zealand Baby Sleepwear Market Revenues & Volume, By Easy Night Dressing, 2021 - 2031F |
6.2.6 New Zealand Baby Sleepwear Market Revenues & Volume, By Eco-friendly Nightwear, 2021 - 2031F |
6.3 New Zealand Baby Sleepwear Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Products, 2021 - 2031F |
6.3.3 New Zealand Baby Sleepwear Market Revenues & Volume, By Baby Clothing, 2021 - 2031F |
6.3.4 New Zealand Baby Sleepwear Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.3.5 New Zealand Baby Sleepwear Market Revenues & Volume, By Retail, 2021 - 2031F |
6.4 New Zealand Baby Sleepwear Market, By Material |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Baby Sleepwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.4.3 New Zealand Baby Sleepwear Market Revenues & Volume, By Fleece, 2021 - 2031F |
6.4.4 New Zealand Baby Sleepwear Market Revenues & Volume, By Bamboo, 2021 - 2031F |
6.4.5 New Zealand Baby Sleepwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.5 New Zealand Baby Sleepwear Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Baby Sleepwear Market Revenues & Volume, By E-commerce, 2021 - 2031F |
6.5.3 New Zealand Baby Sleepwear Market Revenues & Volume, By In-store, 2021 - 2031F |
6.5.4 New Zealand Baby Sleepwear Market Revenues & Volume, By Online Sales, 2021 - 2031F |
7 New Zealand Baby Sleepwear Market Import-Export Trade Statistics |
7.1 New Zealand Baby Sleepwear Market Export to Major Countries |
7.2 New Zealand Baby Sleepwear Market Imports from Major Countries |
8 New Zealand Baby Sleepwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of baby sleepwear products |
8.2 Number of new product launches in the baby sleepwear market |
8.3 Percentage of sales from organic or sustainable baby sleepwear products |
9 New Zealand Baby Sleepwear Market - Opportunity Assessment |
9.1 New Zealand Baby Sleepwear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Baby Sleepwear Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 New Zealand Baby Sleepwear Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand Baby Sleepwear Market Opportunity Assessment, By Material, 2021 & 2031F |
9.5 New Zealand Baby Sleepwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Baby Sleepwear Market - Competitive Landscape |
10.1 New Zealand Baby Sleepwear Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Baby Sleepwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |