| Product Code: ETC4908975 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand beach umbrella import market in 2024 continued to see a high level of concentration among top exporting countries, with China, USA, Italy, Belgium, and Thailand leading the way. Despite a modest compound annual growth rate (CAGR) of 0.88% from 2020 to 2024, the market experienced a notable growth spurt in 2024 with a growth rate of 16.69% compared to the previous year. This surge in growth indicates a potential shift in consumer demand or market dynamics that importers should take note of for future strategic planning.

New Zealand's Beach Umbrella market is anticipated to experience a stable growth rate of 2.93% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Beach Umbrella Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Beach Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Beach Umbrella Market - Industry Life Cycle |
3.4 New Zealand Beach Umbrella Market - Porter's Five Forces |
3.5 New Zealand Beach Umbrella Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 New Zealand Beach Umbrella Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 New Zealand Beach Umbrella Market Revenues & Volume Share, By Size, 2021 & 2031F |
4 New Zealand Beach Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on outdoor leisure activities and beach tourism in New Zealand |
4.2.2 Growing awareness about sun protection and skin health |
4.2.3 Rising disposable income and consumer spending on recreational products |
4.3 Market Restraints |
4.3.1 Seasonal demand due to New Zealand's temperate climate |
4.3.2 Competition from alternative sun protection products like sunscreen and hats |
5 New Zealand Beach Umbrella Market Trends |
6 New Zealand Beach Umbrella Market Segmentations |
6.1 New Zealand Beach Umbrella Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Beach Umbrella Market Revenues & Volume, By Wood, 2021-2031F |
6.1.3 New Zealand Beach Umbrella Market Revenues & Volume, By Fiberglass, 2021-2031F |
6.1.4 New Zealand Beach Umbrella Market Revenues & Volume, By Aluminum, 2021-2031F |
6.2 New Zealand Beach Umbrella Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Beach Umbrella Market Revenues & Volume, By Hypermarkets/supermarkets, 2021-2031F |
6.2.3 New Zealand Beach Umbrella Market Revenues & Volume, By Specialty stores, 2021-2031F |
6.2.4 New Zealand Beach Umbrella Market Revenues & Volume, By Online retailers, 2021-2031F |
6.2.5 New Zealand Beach Umbrella Market Revenues & Volume, By Others, 2021-2031F |
6.3 New Zealand Beach Umbrella Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Beach Umbrella Market Revenues & Volume, By 5 ? ?? 7 Feet, 2021-2031F |
6.3.3 New Zealand Beach Umbrella Market Revenues & Volume, By 5 ? ?? 10 Feet, 2021-2031F |
6.3.4 New Zealand Beach Umbrella Market Revenues & Volume, By > 10.5 Feet, 2021-2031F |
7 New Zealand Beach Umbrella Market Import-Export Trade Statistics |
7.1 New Zealand Beach Umbrella Market Export to Major Countries |
7.2 New Zealand Beach Umbrella Market Imports from Major Countries |
8 New Zealand Beach Umbrella Market Key Performance Indicators |
8.1 Average number of sunny days in key beach regions of New Zealand |
8.2 Percentage of population engaging in outdoor activities |
8.3 Consumer sentiment towards beach umbrella usage |
9 New Zealand Beach Umbrella Market - Opportunity Assessment |
9.1 New Zealand Beach Umbrella Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 New Zealand Beach Umbrella Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 New Zealand Beach Umbrella Market Opportunity Assessment, By Size, 2021 & 2031F |
10 New Zealand Beach Umbrella Market - Competitive Landscape |
10.1 New Zealand Beach Umbrella Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Beach Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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