| Product Code: ETC5076289 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
The New Zealand bread import market continued to be dominated by key suppliers such as Australia, Fiji, UK, India, and USA in 2024. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the market experienced a significant decline in both Compound Annual Growth Rate (CAGR) and growth rate in 2024. The negative CAGR of -14.64% over the period of 2020-24 and a steep decline of -33.26% in growth rate from 2023-24 suggest a challenging environment for bread importers in New Zealand, potentially influenced by changing consumer preferences or market dynamics.
In the Asia region, the Bread market in New Zealand is projected to expand at a stable growth rate of 4.09% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

1 Executive Summary  | 
2 Introduction  | 
2.1 Key Highlights of the Report  | 
2.2 Report Description  | 
2.3 Market Scope & Segmentation  | 
2.4 Research Methodology  | 
2.5 Assumptions  | 
3 New Zealand Bread Market Overview  | 
3.1 New Zealand Country Macro Economic Indicators  | 
3.2 New Zealand Bread Market Revenues & Volume, 2021 & 2031F  | 
3.3 New Zealand Bread Market - Industry Life Cycle  | 
3.4 New Zealand Bread Market - Porter's Five Forces  | 
3.5 New Zealand Bread Market Revenues & Volume Share, By Loaves, 2021 & 2031F  | 
3.6 New Zealand Bread Market Revenues & Volume Share, By Convenience Stores, 2021 & 2031F  | 
4 New Zealand Bread Market Dynamics  | 
4.1 Impact Analysis  | 
4.2 Market Drivers  | 
4.2.1 Increasing health consciousness among consumers leading to higher demand for healthier bread options  | 
4.2.2 Rising disposable income and changing lifestyles driving convenience food consumption  | 
4.2.3 Growing trend of premium and artisanal bread products gaining popularity in the market  | 
4.3 Market Restraints  | 
4.3.1 Fluctuating prices of key raw materials impacting production costs  | 
4.3.2 Competition from alternative breakfast options like cereals and yogurt affecting bread consumption  | 
4.3.3 Regulatory challenges related to food safety standards and labeling requirements  | 
5 New Zealand Bread Market Trends  | 
6 New Zealand Bread Market Segmentations  | 
6.1 New Zealand Bread Market, By Loaves  | 
6.1.1 Overview and Analysis  | 
6.1.2 New Zealand Bread Market Revenues & Volume, By Baguettes, 2021-2031F  | 
6.1.3 New Zealand Bread Market Revenues & Volume, By Rolls, 2021-2031F  | 
6.1.4 New Zealand Bread Market Revenues & Volume, By Burger Buns, 2021-2031F  | 
6.1.5 New Zealand Bread Market Revenues & Volume, By Ciabatta, 2021-2031F  | 
6.1.6 New Zealand Bread Market Revenues & Volume, By Others, 2021-2031F  | 
6.2 New Zealand Bread Market, By Convenience Stores  | 
6.2.1 Overview and Analysis  | 
6.2.2 New Zealand Bread Market Revenues & Volume, By Specialist Retailers, 2021-2031F  | 
6.2.3 New Zealand Bread Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F  | 
6.2.4 New Zealand Bread Market Revenues & Volume, By Online Retail, 2021-2031F  | 
6.2.5 New Zealand Bread Market Revenues & Volume, By Variety Stores, 2021-2031F  | 
6.2.6 New Zealand Bread Market Revenues & Volume, By Others, 2021-2031F  | 
7 New Zealand Bread Market Import-Export Trade Statistics  | 
7.1 New Zealand Bread Market Export to Major Countries  | 
7.2 New Zealand Bread Market Imports from Major Countries  | 
8 New Zealand Bread Market Key Performance Indicators  | 
8.1 Average selling price per unit of specialty bread products  | 
8.2 Percentage of market share held by premium bread brands  | 
8.3 Consumer satisfaction scores for taste and quality of new bread products  | 
8.4 Number of new product launches in the artisanal bread segment  | 
8.5 Growth rate of online sales for bread products  | 
9 New Zealand Bread Market - Opportunity Assessment  | 
9.1 New Zealand Bread Market Opportunity Assessment, By Loaves, 2021 & 2031F  | 
9.2 New Zealand Bread Market Opportunity Assessment, By Convenience Stores, 2021 & 2031F  | 
10 New Zealand Bread Market - Competitive Landscape  | 
10.1 New Zealand Bread Market Revenue Share, By Companies, 2024  | 
10.2 New Zealand Bread Market Competitive Benchmarking, By Operating and Technical Parameters  | 
11 Company Profiles  | 
12 Recommendations  | 13 Disclaimer  |