Market Forecast By Product Type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules), By Distribution Channel (On-Trade, Off-Trade) And Competitive Landscape
| Product Code: ETC4841012 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
By 2027, New Zealand's Coffee market is forecasted to achieve a stable growth rate of 3.16%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

According to 6Wresearch internal database and industry insights, the New Zealand Coffee Market is projected to grow at a compound annual growth rate (CAGR) of 5.9% during the forecast period (2026–2032).
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 3.5 | Increase in café visits and demand for espresso-based drinks. |
| 2022 | 3.7 | Growing at-home coffee consumption and the rise of coffee pods. |
| 2023 | 3.8 | Demand for premium and specialty coffee growing among younger consumers. |
| 2024 | 3.9 | Rise in convenience coffee products such as instant coffee and pods. |
| 2025 | 4 | Continued growth in premium coffee consumption and café culture. |
The New Zealand Coffee Market report thoroughly covers the market by product types and distribution channels. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, and market drivers, which would help stakeholders align their strategies with current and future market dynamics.
| Report Name | New Zealand Coffee Market |
| Forecast period | 2026–2032 |
| CAGR | 5.9% |
| Growing Sector | Food & Beverage |
The New Zealand Coffee Market growth is estimated to gain traction owing to rising coffee culture and high per-capita coffee consumption. The coffee consumption is increasing day by day due to certain factors, such as increasing popularity of premium and specialty coffee and the growing trend of at-home brewing. Additionally, the industry expansion is driven by an increase in discretionary income and the rising expansion of modern retail infrastructure.
Below mentioned are some prominent drivers and their influence on market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Strong Café Culture & Urban Lifestyle | On‑Trade, Ground/Whole‑Bean Coffee segments | Widespread consumption of coffee, especially espresso-based drinks. |
| Rising Demand for Specialty & High‑Quality Coffee | Whole‑Bean, Ground Coffee segments | Consumers are now shifting towards quality due to increased demand for freshly roasted coffee. |
| At‑Home Consumption & Convenience | Instant Coffee; Coffee Pods/Capsules; Off‑Trade channels | A rise in the popularity of home brewing, making coffee instant coffee more desirable. |
| Import‑Driven Supply Diversity | All Product Types | Diverse imports of coffee beans provide consumers with a wide variety of options. |
| Sustainability & Ethical Sourcing Awareness | Specialty Coffee, Whole‑Bean segment | Consumers are increasingly prioritizing sustainably sourced and ethically produced coffee. |
The New Zealand Coffee Market size is projected to grow at a CAGR of 5.9% during the forecast period (2026–2032). The rising expansion as consumers increasingly prioritise café-style quality at home and experiment with espresso-based beverages are contributing to the market growth. Additionally, the growing preference for ethically sourced products, recyclable packaging, and transparent origin stories, driven by the rising subscription models and omnichannel retail that makes speciality coffee more accessible beyond major cities, with innovation in flavours, functional ingredients, and low-sugar RTD variants further widening consumption occasions. These factors are estimated to surge the New Zealand Coffee Market growth.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| Market Maturity & Slow Consumption Growth | Entire Coffee Market | Modest growth rates due to the already high coffee consumption per capita. |
| Price Sensitivity & Economic Conditions | On‑Trade cafés, Retail Segment | Economic pressures could reduce discretionary spending, affecting premium coffee purchases. |
| High Dependence on Imports | All Product Types | Reliance on imported coffee leaves the market vulnerable to global price fluctuations. |
| Limited Scale of Specialty Segment | Ground/Whole‑Bean & Specialty Coffee | Specialty coffee remains a niche market, limiting overall volume potential compared to mainstream options. |
| Health Concerns Related to Dairy and Caffeine | Consumers, Retailers | Increasing health consciousness and dietary shifts may impact coffee consumption. |
On the other hand, the market deals with numerous challenges, including high dependence on imported coffee and fluctuations in global coffee prices. Also, there are some other challenges that could affect the market growth, such as increasing competition from plant-based beverages and shifting consumer preferences for health-conscious alternatives. Moreover, coffee consumption in New Zealand is high, further rapid growth may be constrained by market saturation.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the market include:
| Company Name | Flight Coffee |
|---|---|
| Established Year | 1998 |
| Headquarters | Wellington, New Zealand |
| Official Website | Click Here |
Flight Coffee is a specialty coffee roaster supplying cafés and workplaces across New Zealand, with a strong focus on quality roasting and consistent espresso blends for foodservice channels.
| Company Name | Hummingbird Coffee |
|---|---|
| Established Year | 1991 |
| Headquarters | Christchurch, New Zealand |
| Official Website | Click Here |
Hummingbird Coffee provides roasted coffee for cafés and office supply, supported by in-house training and a wide range of blends and single-origin offerings suited to New Zealand’s café-led coffee culture.
| Company Name | L’affare |
|---|---|
| Established Year | 1990 |
| Headquarters | Wellington, New Zealand |
| Official Website | Click Here |
L’affare is a long-established roaster supplying espresso and filter coffee to hospitality and retail customers, offering premium blends and café supply solutions that strengthen its presence in urban consumption hubs.
| Company Name | Havana Coffee Works |
|---|---|
| Established Year | 1995 |
| Headquarters | Wellington, New Zealand |
| Official Website | Click Here |
Havana Coffee Works roasts and distributes specialty coffee for cafés and consumers, known for strong brand visibility and a broad product portfolio including beans, capsules, and ready-to-brew formats.
| Company Name | Coffee Supreme |
|---|---|
| Established Year | 1993 |
| Headquarters | Wellington, New Zealand |
| Official Website | Click Here |
Coffee Supreme is a specialty roaster with strong café and wholesale partnerships across New Zealand, emphasizing sourcing standards and support services that help independent cafés and premium retailers scale coffee programs.
According to New Zealand’s government data, the main government rules & regulations focus on food safety, truthful labelling, and import controls. There are some right food safety approaches, such as a Food Control Plan or National Programme and Australia New Zealand Food Standards. Which Coffee roasters, cafés, and packers must operate under the Food Act 2014 and meet code for things like hygiene, contamination limits, and labelling requirements. Also, if coffee is imported, the importer needs to be registered with MPI as a Food Importer, and imports must meet NZ food standards.
The New Zealand coffee market share is projected to increase in the coming years, driven by a strong everyday consumption and continued interest in café-style coffee at home. Demand is also likely to evolve toward a mix of value choices and premium experiences, with consumers seeking quality while still managing budgets when bean and retail prices rise. At the same time, sustainability expectations should strengthen further, pushing more attention toward traceability, waste reduction, and more sustainable packaging formats, which will influence how products are positioned and purchased across both retail and foodservice channels.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Priya, Senior Research Analyst at 6Wresearch, Whole-bean coffee remains the dominant product type in New Zealand, favored by consumers for its freshness and rich flavor. This segment is closely followed by ground coffee, which is also widely consumed due to convenience.
The off-trade channel, which includes supermarkets, retail stores, and online sales, is expected to dominate the New Zealand Coffee Market. With the increasing demand for home brewing, these retail channels are seeing higher sales of coffee beans, instant coffee, and coffee pods.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 New Zealand Coffee Market Overview |
| 3.1 New Zealand Country Macro Economic Indicators |
| 3.2 New Zealand Coffee Market Revenues & Volume, 2022 & 2032F |
| 3.3 New Zealand Coffee Market - Industry Life Cycle |
| 3.4 New Zealand Coffee Market - Porter's Five Forces |
| 3.5 New Zealand Coffee Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.6 New Zealand Coffee Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 New Zealand Coffee Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Growing consumer preference for specialty and artisanal coffee |
| 4.2.2 Increasing awareness about sustainability and ethical sourcing practices in the coffee industry |
| 4.2.3 Rise in café culture and demand for premium coffee experiences |
| 4.3 Market Restraints |
| 4.3.1 Fluctuating coffee prices due to global market dynamics |
| 4.3.2 Intense competition among coffee brands and café chains |
| 4.3.3 Regulatory challenges related to food safety and labeling requirements |
| 5 New Zealand Coffee Market Trends |
| 6 New Zealand Coffee Market Segmentations |
| 6.1 New Zealand Coffee Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 New Zealand Coffee Market Revenues & Volume, By Whole-Bean, 2022-2032F |
| 6.1.3 New Zealand Coffee Market Revenues & Volume, By Ground Coffee, 2022-2032F |
| 6.1.4 New Zealand Coffee Market Revenues & Volume, By Instant Coffee, 2022-2032F |
| 6.1.5 New Zealand Coffee Market Revenues & Volume, By Coffee Pods and Capsules, 2022-2032F |
| 6.2 New Zealand Coffee Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 New Zealand Coffee Market Revenues & Volume, By On-Trade, 2022-2032F |
| 6.2.3 New Zealand Coffee Market Revenues & Volume, By Off-Trade, 2022-2032F |
| 7 New Zealand Coffee Market Import-Export Trade Statistics |
| 7.1 New Zealand Coffee Market Export to Major Countries |
| 7.2 New Zealand Coffee Market Imports from Major Countries |
| 8 New Zealand Coffee Market Key Performance Indicators |
| 8.1 Average revenue per customer |
| 8.2 Number of new café openings |
| 8.3 Customer satisfaction scores for coffee quality and service |
| 8.4 Percentage of sales from ethically sourced coffee beans |
| 8.5 Frequency of coffee consumption among target demographics |
| 9 New Zealand Coffee Market - Opportunity Assessment |
| 9.1 New Zealand Coffee Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.2 New Zealand Coffee Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 New Zealand Coffee Market - Competitive Landscape |
| 10.1 New Zealand Coffee Market Revenue Share, By Companies, 2022-2032F |
| 10.2 New Zealand Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |