| Product Code: ETC4945284 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to see a steady influx of electric housewares and fans imports, with top exporters being China, Australia, South Korea, Metropolitan France, and the Philippines. Despite high Herfindahl-Hirschman Index (HHI) concentration, the industry showed resilience with a healthy Compound Annual Growth Rate (CAGR) of 4.54% from 2020 to 2024. The growth rate in 2024 remained positive at 2.98%, indicating sustained demand for these products in the New Zealand market. This data suggests a promising outlook for the electric housewares and fans import sector in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Electric Housewares and Fans Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Electric Housewares and Fans Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Electric Housewares and Fans Market - Industry Life Cycle |
3.4 New Zealand Electric Housewares and Fans Market - Porter's Five Forces |
3.5 New Zealand Electric Housewares and Fans Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.6 New Zealand Electric Housewares and Fans Market Revenues & Volume Share, By Electric Fans Types, 2021 & 2031F |
3.7 New Zealand Electric Housewares and Fans Market Revenues & Volume Share, By Electric Housewares Types, 2021 & 2031F |
4 New Zealand Electric Housewares and Fans Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness and demand for energy-efficient appliances |
4.2.2 Increasing focus on sustainability and environmental concerns |
4.2.3 Technological advancements leading to innovative product offerings |
4.3 Market Restraints |
4.3.1 High initial costs of electric housewares and fans |
4.3.2 Economic uncertainties impacting consumer spending |
4.3.3 Competition from traditional non-electric alternatives |
5 New Zealand Electric Housewares and Fans Market Trends |
6 New Zealand Electric Housewares and Fans Market Segmentations |
6.1 New Zealand Electric Housewares and Fans Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Housewares, 2021-2031F |
6.1.3 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Fans, 2021-2031F |
6.2 New Zealand Electric Housewares and Fans Market, By Electric Fans Types |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Ceiling Fans, 2021-2031F |
6.2.3 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Floor Fans, 2021-2031F |
6.2.4 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Wall-mounted Fans, 2021-2031F |
6.3 New Zealand Electric Housewares and Fans Market, By Electric Housewares Types |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Air purifiers, 2021-2031F |
6.3.3 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Blenders, 2021-2031F |
6.3.4 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Broilers, 2021-2031F |
6.3.5 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Hair curlers, 2021-2031F |
6.3.6 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Heaters, 2021-2031F |
6.3.7 New Zealand Electric Housewares and Fans Market Revenues & Volume, By Toothbrushes, 2021-2031F |
7 New Zealand Electric Housewares and Fans Market Import-Export Trade Statistics |
7.1 New Zealand Electric Housewares and Fans Market Export to Major Countries |
7.2 New Zealand Electric Housewares and Fans Market Imports from Major Countries |
8 New Zealand Electric Housewares and Fans Market Key Performance Indicators |
8.1 Adoption rate of energy-efficient electric housewares and fans |
8.2 Rate of new product launches and innovations in the market |
8.3 Household penetration of electric housewares and fans |
8.4 Number of government initiatives promoting energy-efficient appliances |
8.5 Consumer sentiment towards sustainability and environmental impact of products |
9 New Zealand Electric Housewares and Fans Market - Opportunity Assessment |
9.1 New Zealand Electric Housewares and Fans Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.2 New Zealand Electric Housewares and Fans Market Opportunity Assessment, By Electric Fans Types, 2021 & 2031F |
9.3 New Zealand Electric Housewares and Fans Market Opportunity Assessment, By Electric Housewares Types, 2021 & 2031F |
10 New Zealand Electric Housewares and Fans Market - Competitive Landscape |
10.1 New Zealand Electric Housewares and Fans Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Electric Housewares and Fans Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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