| Product Code: ETC8558987 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The electric mobility import market in New Zealand has seen a significant surge in growth, with a high concentration of shipments coming from China, USA, Netherlands, Australia, and Poland in 2024. The Herfindahl-Hirschman Index (HHI) indicates a very high level of concentration in the market, reflecting the dominance of these top exporting countries. With a remarkable Compound Annual Growth Rate (CAGR) of 38.78% from 2020 to 2024 and a notable growth rate of 78.8% in just one year (2023-24), the electric mobility sector in New Zealand is experiencing rapid expansion and evolution.

The New Zealand Electric Mobility Market is experiencing rapid growth driven by government initiatives, increasing environmental awareness, and advancements in technology. The country has set ambitious targets to reduce emissions and increase the adoption of electric vehicles (EVs). Incentives such as rebates, reduced registration fees, and charging infrastructure development have boosted EV sales. The market includes a variety of EV options, including plug-in hybrids, battery electric vehicles, and electric motorcycles. Major automakers are expanding their EV offerings in New Zealand, further fueling market growth. Challenges remain, such as the high upfront cost of EVs, limited range of charging stations in remote areas, and consumer concerns about battery life. Overall, the New Zealand Electric Mobility Market shows promise for continued expansion and adoption in the coming years.
The New Zealand Electric Mobility Market is experiencing significant growth driven by increasing awareness of environmental issues and government initiatives to reduce carbon emissions. The market is witnessing a rise in electric vehicle (EV) adoption, supported by incentives such as rebates, tax breaks, and infrastructure development. Key trends include the expansion of charging networks, advancements in battery technology, and a diverse range of EV models entering the market. Opportunities lie in partnerships between automakers, energy companies, and government agencies to accelerate EV adoption, as well as in the development of innovative mobility solutions such as electric bikes and scooters. The growing focus on sustainability and clean transportation presents a promising landscape for companies to invest in and capitalize on the burgeoning electric mobility market in New Zealand.
The New Zealand Electric Mobility Market faces several challenges, including the limited charging infrastructure, range anxiety among consumers, high upfront costs of electric vehicles (EVs), and the lack of government incentives and policies to promote EV adoption. The country`s relatively small population and geographic spread also pose challenges for building a comprehensive charging network. Additionally, concerns about battery life and the availability of EV models suitable for different consumer needs hinder widespread adoption. Overcoming these obstacles will require investments in charging infrastructure, collaboration between government and industry stakeholders to incentivize EV uptake, and increased awareness campaigns to educate consumers about the benefits of electric mobility.
The growth of the electric mobility market in New Zealand is primarily driven by increasing environmental awareness and the government`s initiatives to reduce carbon emissions. Consumers are becoming more conscious of the environmental impact of traditional vehicles and are opting for electric vehicles as a cleaner and sustainable mode of transportation. The government has also introduced various incentives such as rebates, grants, and infrastructure development to promote the adoption of electric vehicles. Additionally, advancements in technology have led to improvements in battery efficiency and charging infrastructure, making electric vehicles more convenient and practical for everyday use. These factors combined are propelling the growth of the electric mobility market in New Zealand.
The New Zealand government has implemented various policies to promote the electric mobility market, including the Electric Vehicles Programme and the Low Emission Vehicles Contestable Fund. These initiatives aim to encourage the adoption of electric vehicles by offering rebates for purchases, funding for infrastructure development, and incentives for businesses to transition to electric fleets. Additionally, the government has set a target for all new government light vehicles to be emissions-free by 2025 and is working towards a goal of 100% renewable electricity generation by 2035. These policies not only support the growth of the electric mobility market but also contribute to reducing greenhouse gas emissions and achieving sustainability goals in New Zealand.
The future outlook for the New Zealand Electric Mobility Market is promising, with a growing focus on sustainability and environmental conservation driving the demand for electric vehicles (EVs). Government initiatives such as subsidies, rebates, and incentives for EV purchases, along with the expansion of charging infrastructure across the country, are expected to further accelerate the adoption of electric vehicles. Additionally, advancements in EV technology, including improved battery efficiency and longer driving ranges, will make electric vehicles more attractive to consumers. With a goal to achieve carbon neutrality by 2050, New Zealand is likely to see a significant increase in EV sales and a shift towards a more sustainable transportation sector in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Electric Mobility Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Electric Mobility Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Electric Mobility Market - Industry Life Cycle |
3.4 New Zealand Electric Mobility Market - Porter's Five Forces |
3.5 New Zealand Electric Mobility Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Electric Mobility Market Revenues & Volume Share, By Drive, 2021 & 2031F |
3.7 New Zealand Electric Mobility Market Revenues & Volume Share, By Battery, 2021 & 2031F |
3.8 New Zealand Electric Mobility Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 New Zealand Electric Mobility Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Government incentives and policies promoting electric vehicles |
4.2.2 Increasing environmental awareness and sustainability initiatives |
4.2.3 Technological advancements in electric vehicle infrastructure and charging stations |
4.3 Market Restraints |
4.3.1 High upfront costs of electric vehicles compared to traditional vehicles |
4.3.2 Limited range of electric vehicles compared to internal combustion engine vehicles |
4.3.3 Lack of public awareness and charging infrastructure in remote areas |
5 New Zealand Electric Mobility Market Trends |
6 New Zealand Electric Mobility Market, By Types |
6.1 New Zealand Electric Mobility Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Electric Mobility Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 New Zealand Electric Mobility Market Revenues & Volume, By Electric Bikes, 2021- 2031F |
6.1.4 New Zealand Electric Mobility Market Revenues & Volume, By Electric Scooters, 2021- 2031F |
6.1.5 New Zealand Electric Mobility Market Revenues & Volume, By Electric Motorized Scooters, 2021- 2031F |
6.1.6 New Zealand Electric Mobility Market Revenues & Volume, By Electric Motorcycles, 2021- 2031F |
6.2 New Zealand Electric Mobility Market, By Drive |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Electric Mobility Market Revenues & Volume, By Belt Drive, 2021- 2031F |
6.2.3 New Zealand Electric Mobility Market Revenues & Volume, By Chain Drive, 2021- 2031F |
6.2.4 New Zealand Electric Mobility Market Revenues & Volume, By Hub Drive, 2021- 2031F |
6.3 New Zealand Electric Mobility Market, By Battery |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Electric Mobility Market Revenues & Volume, By Lead Acid Battery, 2021- 2031F |
6.3.3 New Zealand Electric Mobility Market Revenues & Volume, By Li-Ion Battery, 2021- 2031F |
6.4 New Zealand Electric Mobility Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Electric Mobility Market Revenues & Volume, By Personal, 2021- 2031F |
6.4.3 New Zealand Electric Mobility Market Revenues & Volume, By Commercial, 2021- 2031F |
7 New Zealand Electric Mobility Market Import-Export Trade Statistics |
7.1 New Zealand Electric Mobility Market Export to Major Countries |
7.2 New Zealand Electric Mobility Market Imports from Major Countries |
8 New Zealand Electric Mobility Market Key Performance Indicators |
8.1 Average distance between charging stations |
8.2 Number of fast-charging stations deployed nationwide |
8.3 Percentage of renewable energy sources used for charging electric vehicles |
9 New Zealand Electric Mobility Market - Opportunity Assessment |
9.1 New Zealand Electric Mobility Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Electric Mobility Market Opportunity Assessment, By Drive, 2021 & 2031F |
9.3 New Zealand Electric Mobility Market Opportunity Assessment, By Battery, 2021 & 2031F |
9.4 New Zealand Electric Mobility Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 New Zealand Electric Mobility Market - Competitive Landscape |
10.1 New Zealand Electric Mobility Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Electric Mobility Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |