| Product Code: ETC4661728 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
In 2024, New Zealand continued to heavily rely on embroidery import shipments from China, India, USA, Italy, and Taiwan. The market displayed high concentration with a high Herfindahl-Hirschman Index (HHI). Despite a slight overall decline in the compound annual growth rate (CAGR) from 2020 to 2024, the abrupt negative growth rate in 2024 indicates a significant challenge or disruption faced by the industry. It will be crucial for market players to closely monitor these trends and potentially adapt strategies to navigate the changing landscape of embroidery imports in New Zealand.
1 Executive Summary  | 
2 Introduction  | 
2.1 Key Highlights of the Report  | 
2.2 Report Description  | 
2.3 Market Scope & Segmentation  | 
2.4 Research Methodology  | 
2.5 Assumptions  | 
3 New Zealand Embroidery Market Overview  | 
3.1 New Zealand Country Macro Economic Indicators  | 
3.2 New Zealand Embroidery Market Revenues & Volume, 2021 & 2031F  | 
3.3 New Zealand Embroidery Market - Industry Life Cycle  | 
3.4 New Zealand Embroidery Market - Porter's Five Forces  | 
3.5 New Zealand Embroidery Market Revenues & Volume Share, By Product Type, 2021 & 2031F  | 
3.6 New Zealand Embroidery Market Revenues & Volume Share, By Applications, 2021 & 2031F  | 
4 New Zealand Embroidery Market Dynamics  | 
4.1 Impact Analysis  | 
4.2 Market Drivers  | 
4.2.1 Growing demand for customized products and personalized gifts  | 
4.2.2 Increasing popularity of DIY crafts and hobbies  | 
4.2.3 Rising interest in traditional and artisanal techniques in fashion and home decor  | 
4.3 Market Restraints  | 
4.3.1 High competition from machine embroidery services  | 
4.3.2 Fluctuating raw material costs, such as threads and fabrics  | 
4.3.3 Limited consumer awareness about the benefits and versatility of embroidery  | 
5 New Zealand Embroidery Market Trends  | 
6 New Zealand Embroidery Market Segmentations  | 
6.1 New Zealand Embroidery Market, By Product Type  | 
6.1.1 Overview and Analysis  | 
6.1.2 New Zealand Embroidery Market Revenues & Volume, By Surface Embroidery, 2021-2031F  | 
6.1.3 New Zealand Embroidery Market Revenues & Volume, By Counted Embroidery, 2021-2031F  | 
6.1.4 New Zealand Embroidery Market Revenues & Volume, By Needlepoint, 2021-2031F  | 
6.2 New Zealand Embroidery Market, By Applications  | 
6.2.1 Overview and Analysis  | 
6.2.2 New Zealand Embroidery Market Revenues & Volume, By Caps, 2021-2031F  | 
6.2.3 New Zealand Embroidery Market Revenues & Volume, By Coats, 2021-2031F  | 
6.2.4 New Zealand Embroidery Market Revenues & Volume, By Blankets, 2021-2031F  | 
6.2.5 New Zealand Embroidery Market Revenues & Volume, By Dress Shirts, 2021-2031F  | 
6.2.6 New Zealand Embroidery Market Revenues & Volume, By Denim, 2021-2031F  | 
6.2.7 New Zealand Embroidery Market Revenues & Volume, By Dresses, 2021-2031F  | 
7 New Zealand Embroidery Market Import-Export Trade Statistics  | 
7.1 New Zealand Embroidery Market Export to Major Countries  | 
7.2 New Zealand Embroidery Market Imports from Major Countries  | 
8 New Zealand Embroidery Market Key Performance Indicators  | 
8.1 Number of embroidery workshops and classes offered nationwide  | 
8.2 Percentage of consumers who prefer handmade or customized products  | 
8.3 Level of engagement on social media platforms showcasing embroidery projects  | 
9 New Zealand Embroidery Market - Opportunity Assessment  | 
9.1 New Zealand Embroidery Market Opportunity Assessment, By Product Type, 2021 & 2031F  | 
9.2 New Zealand Embroidery Market Opportunity Assessment, By Applications, 2021 & 2031F  | 
10 New Zealand Embroidery Market - Competitive Landscape  | 
10.1 New Zealand Embroidery Market Revenue Share, By Companies, 2024  | 
10.2 New Zealand Embroidery Market Competitive Benchmarking, By Operating and Technical Parameters  | 
11 Company Profiles  | 
12 Recommendations  | 13 Disclaimer  |