| Product Code: ETC4797787 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand saw a significant increase in import shipments from top exporting countries including China, Australia, Germany, USA, and Italy. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), shifted from moderate to high concentration, indicating a notable change in market dynamics. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period 2020-2024 remained strong at 5.92%, reflecting a steady expansion in the market for New Zealand fans imports.

By 2027, the Fans market in New Zealand is anticipated to reach a growth rate of 3.73%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Fans Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Fans Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Fans Market - Industry Life Cycle |
3.4 New Zealand Fans Market - Porter's Five Forces |
3.5 New Zealand Fans Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.6 New Zealand Fans Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Fans Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports and entertainment events in New Zealand |
4.2.2 Growing disposable income leading to higher spending on fan merchandise and experiences |
4.2.3 Rise of social media and digital platforms enhancing fan engagement and connectivity |
4.3 Market Restraints |
4.3.1 Economic fluctuations impacting consumer spending on non-essential items like fan merchandise |
4.3.2 Competition from other leisure activities diverting consumer attention away from being fans |
4.3.3 External factors like natural disasters or pandemics disrupting events and fan participation |
5 New Zealand Fans Market Trends |
6 New Zealand Fans Market Segmentations |
6.1 New Zealand Fans Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Fans Market Revenues & Volume, By Axial, 2021-2031F |
6.1.3 New Zealand Fans Market Revenues & Volume, By Centrifugal, 2021-2031F |
6.1.4 New Zealand Fans Market Revenues & Volume, By Cross? Flow, 2021-2031F |
6.2 New Zealand Fans Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Fans Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 New Zealand Fans Market Revenues & Volume, By Industrial, 2021-2031F |
6.2.4 New Zealand Fans Market Revenues & Volume, By Residential, 2021-2031F |
7 New Zealand Fans Market Import-Export Trade Statistics |
7.1 New Zealand Fans Market Export to Major Countries |
7.2 New Zealand Fans Market Imports from Major Countries |
8 New Zealand Fans Market Key Performance Indicators |
8.1 Engagement rate on social media platforms related to fan pages and events |
8.2 Number of fan clubs or communities established in New Zealand |
8.3 Percentage of repeat purchases of fan merchandise by customers |
9 New Zealand Fans Market - Opportunity Assessment |
9.1 New Zealand Fans Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.2 New Zealand Fans Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Fans Market - Competitive Landscape |
10.1 New Zealand Fans Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Fans Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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