| Product Code: ETC5371815 | Publication Date: Nov 2023 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to see a strong influx of footwear imports, with top exporting countries including China, Australia, Vietnam, Turkey, and Belgium. The market remained highly concentrated, indicating dominant players in the industry. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period 2020-2024 stood at a healthy 7.8%. This data suggests a stable and growing market for footwear imports in New Zealand, with key players from various countries contributing to its expansion.

By 2027, the Footwear market in New Zealand is anticipated to reach a growth rate of 2.15%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Footwear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Footwear Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Footwear Market - Industry Life Cycle |
3.4 New Zealand Footwear Market - Porter's Five Forces |
3.5 New Zealand Footwear Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 New Zealand Footwear Market Revenues & Volume Share, By Material, 2022 & 2032F |
3.7 New Zealand Footwear Market Revenues & Volume Share, By End-users, 2022 & 2032F |
3.8 New Zealand Footwear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Footwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in New Zealand |
4.2.2 Growing focus on health and wellness leading to higher demand for active and comfortable footwear |
4.2.3 Rising popularity of athleisure wear driving demand for sports and casual footwear |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices impacting production costs |
4.3.2 Intense competition from international footwear brands affecting market share |
5 New Zealand Footwear Market Trends |
6 New Zealand Footwear Market Segmentations |
6.1 New Zealand Footwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Footwear Market Revenues & Volume, By Athletic, 2022 - 2032F |
6.1.3 New Zealand Footwear Market Revenues & Volume, By Non-Athletic, 2022 - 2032F |
6.2 New Zealand Footwear Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Footwear Market Revenues & Volume, By Lather, 2022 - 2032F |
6.2.3 New Zealand Footwear Market Revenues & Volume, By Rubber, 2022 - 2032F |
6.2.4 New Zealand Footwear Market Revenues & Volume, By Plastic, 2022 - 2032F |
6.3 New Zealand Footwear Market, By End-users |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Footwear Market Revenues & Volume, By Male, 2022 - 2032F |
6.3.3 New Zealand Footwear Market Revenues & Volume, By Female, 2022 - 2032F |
6.3.4 New Zealand Footwear Market Revenues & Volume, By Kids, 2022 - 2032F |
6.4 New Zealand Footwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Footwear Market Revenues & Volume, By Online Stores, 2022 - 2032F |
6.4.3 New Zealand Footwear Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022 - 2032F |
6.4.4 New Zealand Footwear Market Revenues & Volume, By Independent Retail Stores, 2022 - 2032F |
6.4.5 New Zealand Footwear Market Revenues & Volume, By Others, 2022 - 2032F |
7 New Zealand Footwear Market Import-Export Trade Statistics |
7.1 New Zealand Footwear Market Export to Major Countries |
7.2 New Zealand Footwear Market Imports from Major Countries |
8 New Zealand Footwear Market Key Performance Indicators |
8.1 Consumer sentiment towards sustainable and eco-friendly footwear options |
8.2 Adoption rate of online shopping for footwear in New Zealand |
8.3 Percentage of population engaging in outdoor activities that require specialized footwear |
8.4 Number of collaborations between local footwear brands and designers/celebrities |
8.5 Growth in demand for customizable or personalized footwear options |
9 New Zealand Footwear Market - Opportunity Assessment |
9.1 New Zealand Footwear Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 New Zealand Footwear Market Opportunity Assessment, By Material, 2022 & 2032F |
9.3 New Zealand Footwear Market Opportunity Assessment, By End-users, 2022 & 2032F |
9.4 New Zealand Footwear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Footwear Market - Competitive Landscape |
10.1 New Zealand Footwear Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Footwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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