| Product Code: ETC5015109 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The frozen potato products import market in New Zealand saw a significant increase in concentration in 2024, with top exporters being Australia, Netherlands, Belgium, Metropolitan France, and the USA. Despite a slight decline in growth rate from 2023 to 2024, the Compound Annual Growth Rate (CAGR) from 2020 to 2024 remained strong at 17.16%. This data suggests a competitive market landscape with key players dominating the imports sector, indicating potential challenges and opportunities for market participants in the frozen potato products segment in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Frozen Potato Products Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Frozen Potato Products Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Frozen Potato Products Market - Industry Life Cycle |
3.4 New Zealand Frozen Potato Products Market - Porter's Five Forces |
3.5 New Zealand Frozen Potato Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Frozen Potato Products Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
3.7 New Zealand Frozen Potato Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Frozen Potato Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient food products |
4.2.2 Growth in the food service industry |
4.2.3 Rising popularity of fast food chains in New Zealand |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in potato supply |
4.3.2 Competition from fresh potato products |
4.3.3 Health concerns related to processed foods |
5 New Zealand Frozen Potato Products Market Trends |
6 New Zealand Frozen Potato Products Market Segmentations |
6.1 New Zealand Frozen Potato Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Frozen Potato Products Market Revenues & Volume, By French Fries, 2021-2031F |
6.1.3 New Zealand Frozen Potato Products Market Revenues & Volume, By Tikkis, 2021-2031F |
6.1.4 New Zealand Frozen Potato Products Market Revenues & Volume, By Potato Wedges, 2021-2031F |
6.1.5 New Zealand Frozen Potato Products Market Revenues & Volume, By Potato Bites, 2021-2031F |
6.1.6 New Zealand Frozen Potato Products Market Revenues & Volume, By Smileys, 2021-2031F |
6.1.7 New Zealand Frozen Potato Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Frozen Potato Products Market, By End-Use |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Frozen Potato Products Market Revenues & Volume, By Food Services, 2021-2031F |
6.2.3 New Zealand Frozen Potato Products Market Revenues & Volume, By Retail, 2021-2031F |
6.3 New Zealand Frozen Potato Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Frozen Potato Products Market Revenues & Volume, By Business to Business, 2021-2031F |
6.3.3 New Zealand Frozen Potato Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.3.4 New Zealand Frozen Potato Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 New Zealand Frozen Potato Products Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.3.6 New Zealand Frozen Potato Products Market Revenues & Volume, By Online, 2021-2031F |
6.3.7 New Zealand Frozen Potato Products Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Frozen Potato Products Market Import-Export Trade Statistics |
7.1 New Zealand Frozen Potato Products Market Export to Major Countries |
7.2 New Zealand Frozen Potato Products Market Imports from Major Countries |
8 New Zealand Frozen Potato Products Market Key Performance Indicators |
8.1 Average selling price of frozen potato products |
8.2 Consumer awareness and perception of frozen potato products |
8.3 Market penetration of frozen potato products in different regions of New Zealand |
9 New Zealand Frozen Potato Products Market - Opportunity Assessment |
9.1 New Zealand Frozen Potato Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Frozen Potato Products Market Opportunity Assessment, By End-Use, 2021 & 2031F |
9.3 New Zealand Frozen Potato Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Frozen Potato Products Market - Competitive Landscape |
10.1 New Zealand Frozen Potato Products Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Frozen Potato Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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