| Product Code: ETC8560766 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
New Zealand`s garlic import market in 2024 continued to be dominated by key exporters including China, USA, India, Australia, and Bangladesh. The high Herfindahl-Hirschman Index (HHI) reflects a concentrated market. With a strong compound annual growth rate (CAGR) of 6.22% from 2020 to 2024 and a notable growth rate of 17.45% from 2023 to 2024, the demand for imported garlic in New Zealand seems to be steadily increasing, presenting opportunities and challenges for market players to navigate the evolving landscape.

The New Zealand garlic market is characterized by a growing demand for high-quality, locally sourced garlic due to its superior flavor and fresher taste compared to imported alternatives. Domestic garlic production has been increasing to meet this demand, with a focus on organic and sustainable farming practices. The market is primarily driven by the rising consumer interest in healthy and natural food options, leading to a preference for New Zealand-grown garlic over imported varieties. Additionally, the country`s unique climate and soil conditions are conducive to garlic cultivation, resulting in a distinctive flavor profile that appeals to discerning consumers. Overall, the New Zealand garlic market is poised for further growth as consumers continue to prioritize quality, freshness, and sustainability in their food choices.
The New Zealand Garlic Market is experiencing a growing demand for locally-grown, high-quality garlic due to increasing consumer awareness of the health benefits and superior flavor of fresh garlic. There is a trend towards sustainable and organic farming practices, with consumers seeking out garlic products that are free from pesticides and chemicals. This presents opportunities for local garlic farmers to differentiate their products in the market and cater to the preferences of health-conscious consumers. Additionally, there is a rising interest in specialty garlic varieties, such as black garlic, which offer unique flavors and culinary experiences. Collaborations with chefs and food influencers can also help in promoting New Zealand garlic products and creating a niche market segment for premium garlic products.
In the New Zealand garlic market, one of the key challenges faced by producers is competition from imported garlic, particularly from China. Imported garlic is often cheaper, leading to price competition that can make it difficult for local producers to compete. Another challenge is the limited growing season for garlic in New Zealand, which can impact supply and lead to fluctuations in prices throughout the year. Additionally, consumer awareness and preference for locally grown produce can be a challenge, as imported garlic may not always meet the same quality and sustainability standards that New Zealand consumers value. Overall, these challenges highlight the need for local garlic producers to differentiate their products, educate consumers about the benefits of buying locally grown garlic, and potentially explore niche markets to remain competitive in the industry.
The New Zealand Garlic Market is primarily driven by increasing consumer awareness and preference for locally grown produce, leading to a growing demand for domestic garlic over imported varieties. Health-conscious consumers are also driving the market, as garlic is well-known for its health benefits and culinary uses. Additionally, the trend of supporting local farmers and promoting sustainability is boosting the sales of New Zealand-grown garlic. The rise of farmers` markets and specialty stores providing a platform for local garlic producers to reach consumers directly is another key driver. Furthermore, the government`s initiatives to promote domestic agriculture and the emphasis on food security are contributing to the growth of the New Zealand Garlic Market.
The New Zealand government does not have specific policies targeting the garlic market. However, the country`s agricultural policies, including biosecurity measures to prevent the introduction of pests and diseases that could affect garlic production, and regulations governing food safety and labeling standards, indirectly impact the garlic market. Additionally, New Zealand`s trade agreements and tariffs on imported garlic influence the competitiveness of domestic garlic producers. The government also provides support to the agriculture sector through funding for research and development initiatives that can benefit garlic farmers. Overall, while there are no direct policies focused solely on the garlic market, the broader agricultural policies and regulations play a role in shaping the industry in New Zealand.
The New Zealand Garlic Market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits of garlic, such as its immune-boosting properties and potential to lower cholesterol levels. Additionally, the growing trend towards healthy and organic food choices is driving demand for locally produced garlic in New Zealand. The market is likely to see an expansion of garlic cultivation in the country, with more farmers focusing on garlic production to meet the rising demand. As consumers continue to prioritize natural and sustainable food options, New Zealand garlic producers have the opportunity to capitalize on this trend and establish themselves as key players in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Garlic Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Garlic Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Garlic Market - Industry Life Cycle |
3.4 New Zealand Garlic Market - Porter's Five Forces |
3.5 New Zealand Garlic Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Garlic Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Garlic Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of garlic |
4.2.2 Growing demand for organic and locally sourced produce |
4.2.3 Rising trend of using garlic in various cuisines |
4.3 Market Restraints |
4.3.1 Seasonal production fluctuations due to weather conditions |
4.3.2 Competition from imported garlic |
4.3.3 Price fluctuations and volatility in the garlic market |
5 New Zealand Garlic Market Trends |
6 New Zealand Garlic Market, By Types |
6.1 New Zealand Garlic Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Garlic Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 New Zealand Garlic Market Revenues & Volume, By Hardneck Garlic, 2021- 2031F |
6.1.4 New Zealand Garlic Market Revenues & Volume, By Softneck Garlic, 2021- 2031F |
6.2 New Zealand Garlic Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Garlic Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.2.3 New Zealand Garlic Market Revenues & Volume, By Processed Consumption, 2021- 2031F |
7 New Zealand Garlic Market Import-Export Trade Statistics |
7.1 New Zealand Garlic Market Export to Major Countries |
7.2 New Zealand Garlic Market Imports from Major Countries |
8 New Zealand Garlic Market Key Performance Indicators |
8.1 Number of garlic farms adopting sustainable farming practices |
8.2 Percentage of restaurants using New Zealand garlic in their dishes |
8.3 Growth in online searches for garlic recipes featuring New Zealand garlic |
9 New Zealand Garlic Market - Opportunity Assessment |
9.1 New Zealand Garlic Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Garlic Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Garlic Market - Competitive Landscape |
10.1 New Zealand Garlic Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Garlic Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |