| Product Code: ETC4849790 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite a decline in the growth rate from 2023 to 2024, New Zealand continues to rely on key ghee import sources like India, Australia, and Fiji. The high Herfindahl-Hirschman Index (HHI) concentration indicates a market dominated by a few major players. The negative compound annual growth rate (CAGR) from 2020 to 2024 suggests challenges in the ghee import market. However, with diverse sources including the UAE, New Zealand is positioned to adapt to changing market dynamics and potentially improve growth prospects in the future.
The Ghee market in New Zealand is projected to grow at a growing growth rate of 6.50% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

In New Zealand, the ghee market reflects the nation`s rich dairy heritage and growing demand for premium quality dairy products. Ghee, a clarified butter with a nutty flavor and high smoke point, holds cultural significance and culinary versatility in various cuisines. The market is influenced by factors such as consumer preferences for natural and artisanal products, health-conscious trends, and the popularity of traditional cooking methods. With a focus on quality, authenticity, and sustainability, the ghee market caters to domestic consumption and export opportunities, leveraging New Zealand reputation for high-quality dairy products.
The ghee market in New Zealand is driven by the increasing consumer preference for natural and healthy food products. Ghee, a clarified butter commonly used in South Asian and Middle Eastern cuisines, is gaining popularity worldwide due to its rich flavor, nutritional benefits, and versatility in cooking. The growing awareness of the health benefits of ghee, such as its high smoke point, rich source of fat-soluble vitamins, and potential role in supporting digestive health, drives its consumption as a cooking oil and ingredient in various culinary applications. Additionally, the rising demand for premium and organic ghee products further stimulates market growth, with manufacturers focusing on product innovation, quality assurance, and sustainability.
The Ghee market in New Zealand encounters challenges concerning consumer preferences, competition from alternative products, and supply chain dynamics. Despite its cultural significance and nutritional benefits, ghee faces competition from butter, margarine, and plant-based alternatives. Moreover, ensuring product quality, shelf-life, and distribution efficiency are critical challenges for market players operating in a competitive landscape.
The New Zealand government ensures food safety standards and regulations in the ghee market. Policies govern production practices, quality standards, and labeling requirements to maintain consumer confidence and uphold product integrity.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Ghee Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Ghee Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Ghee Market - Industry Life Cycle |
3.4 New Zealand Ghee Market - Porter's Five Forces |
3.5 New Zealand Ghee Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 New Zealand Ghee Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.7 New Zealand Ghee Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Ghee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of ghee |
4.2.2 Growing demand for organic and grass-fed dairy products |
4.2.3 Rising popularity of traditional and ethnic cuisines that use ghee |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as milk and butter |
4.3.2 Intense competition from alternative cooking oils and spreads |
4.3.3 Regulatory challenges related to food safety and labeling requirements |
5 New Zealand Ghee Market Trends |
6 New Zealand Ghee Market Segmentations |
6.1 New Zealand Ghee Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Ghee Market Revenues & Volume, By Cow, 2021-2031F |
6.1.3 New Zealand Ghee Market Revenues & Volume, By Buffalo, 2021-2031F |
6.1.4 New Zealand Ghee Market Revenues & Volume, By Mixed, 2021-2031F |
6.2 New Zealand Ghee Market, By End-use |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Ghee Market Revenues & Volume, By Retail, 2021-2031F |
6.2.3 New Zealand Ghee Market Revenues & Volume, By Institutional, 2021-2031F |
6.3 New Zealand Ghee Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Ghee Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 New Zealand Ghee Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 New Zealand Ghee Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.5 New Zealand Ghee Market Revenues & Volume, By Online, 2021-2031F |
6.3.6 New Zealand Ghee Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Ghee Market Import-Export Trade Statistics |
7.1 New Zealand Ghee Market Export to Major Countries |
7.2 New Zealand Ghee Market Imports from Major Countries |
8 New Zealand Ghee Market Key Performance Indicators |
8.1 Consumer purchase intent for ghee products |
8.2 Number of new product launches in the ghee market |
8.3 Growth in the number of retail outlets stocking ghee products |
8.4 Percentage of consumers willing to pay a premium for high-quality ghee |
8.5 Adoption rate of ghee in mainstream recipes and cooking practices |
9 New Zealand Ghee Market - Opportunity Assessment |
9.1 New Zealand Ghee Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 New Zealand Ghee Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.3 New Zealand Ghee Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Ghee Market - Competitive Landscape |
10.1 New Zealand Ghee Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Ghee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |