Market Forecast By Sales‚Types (Impulse ice cream, Take-home ice cream, Artisanal ice cream), By Distribution Channel Type (Supermarket/Hypermarket, Convenience stores, Ice cream Parlour, Online, Others) And Competitive Landscape
| Product Code: ETC5675435 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Ice cream market in New Zealand is projected to grow at a stable growth rate of 2.75% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

According to 6Wresearch internal database and industry insights, the New Zealand Ice Cream Market is growing at a compound annual growth rate (CAGR) of 6% during the forecast period (2026-2032).
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth in % | Growth Drivers |
| 2021 | 4.2 | Increased demand for indulgent and premium ice cream varieties. |
| 2022 | 4.5 | Growing health-conscious consumer preferences for lower-sugar and plant-based ice creams. |
| 2023 | 4.8 | Surge in demand for artisanal and premium ice cream brands. |
| 2024 | 5.1 | Expansion of retail and online distribution channels for convenience. |
| 2025 | 5.3 | Innovations in packaging, including eco-friendly solutions and portion-controlled formats. |
New Zealand Ice Cream Market report thoroughly covers the market by types, distribution channels, and flavors. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | New Zealand Ice Cream Market |
| Forecast period | 2026–2032 |
| CAGR | 6% |
| Growing Sector | Artisanal Ice Cream |
The New Zealand ice cream market is expected to experience robust growth. This boost is due to the increasing demand for premium and artisanal ice creams among consumers of New Zealand. Moreover, due to the increasing demand for healthy food products and the growing number of creative ways to sell products, the dairy industry is growing rapidly. In addition, many governments are implementing new regulations that encourage both producers and consumers to support local dairy farms and to increase exports of milk and cheese, while also encouraging consumers to choose more plant-based and lower sugar products.
Below mentioned are some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Health Conscious Trends | Types (Plant-Based Ice Cream, Low-Sugar Ice Cream) | Demand for healthier, low-sugar, and plant-based options is rising. |
| Premiumization of Products | Types (Premium Ice Cream) | Premium and artisanal options are attracting affluent consumers. |
| E-commerce and Delivery Growth | Distribution Channels (Online) | Online retail and delivery are expanding consumer access. |
| Sustainable Production Practices | Types (Artisanal Ice Cream), Distribution Channels (Supermarket/Hypermarket) | Eco-friendly practices attract environmentally-conscious buyers. |
| Product Innovation | Types (Impulse Ice Cream, Take-home Ice Cream) | Unique flavors and healthier options are growing the market. |
The New Zealand Ice Cream Market is projected to grow significantly, with a CAGR of 6% during the forecast period of 2026-2032. The market is being driven by consumers' increasing preference for multi-flavored ice creams. Further, the market is driven by the introduction of new artisanal and health-conscious ice creams; consumers are preferring low-fat and plant-based options due to growing health consciousness. The rise of e-commerce retail platforms is expected to increase this industry's sales by providing multiple choices by click and collect service. On top of that, ice creams are highly preferred desserts by every age group and are widely consumed on multiple occasions and celebrations by the people of New Zealand.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Seasonality of Demand | Distribution Channels (Supermarkets, Ice Cream Parlours) | Ice cream sales dip during colder months. |
| High Ingredient Costs | Types (Premium Ice Cream, Plant-Based Ice Cream) | The growing cost hampers market sales. |
| Competition from Alternative Desserts | Types (Artisanal Ice Cream, Take-home Ice Cream) | This slows the industry adoption due to varied varieties availability. |
| Environmental Regulations | Types (Artisanal Ice Cream) | The operational costs gets too high. |
| Price Sensitivity | Types (Impulse Ice Cream) | Economic factors limit demand for premium-priced products. |
In the New Zealand Ice Cream Market faces with multiple challenges, which needs to be dealt with for the industry strong growth. The main challenge is the declining of sales according to season as summer season have higher sales than in winter. Also, the profitability margins stays variable due to les cold storage’s availability in few regions and high packaging cost. Moreover, growing health trends also hamper this industry long term growth aspects.
Some major trends contributing to the development of the New Zealand Ice Cream Market Growth are:
Here are some investment opportunities in the New Zealand Ice Cream Industry:
Here are some top companies contributing to New Zealand Ice Cream Market Share:
| Company Name | Tip Top Ice Cream |
|---|---|
| Established Year | 1936 |
| Headquarters | Auckland, New Zealand |
| Official Website | Click Here |
Tip Top Ice Cream is a market leader in New Zealand’s ice cream industry, offering a wide range of ice cream products, including premium and impulse options. The company is known for its high-quality ingredients and extensive distribution network.
| Company Name | Pams Ice Cream |
|---|---|
| Established Year | 2007 |
| Headquarters | Auckland, New Zealand |
| Official Website | Click Here |
Pams Ice Cream offers a variety of flavors and formats, including take-home and impulse options. The brand focuses on affordability and quality, catering to mainstream consumer preferences.
| Company Name | Kapiti Ice Cream |
|---|---|
| Established Year | 1984 |
| Headquarters | Wellington, New Zealand |
| Official Website | Click Here |
Kapiti Ice Cream produces premium, artisanal ice cream made from locally sourced ingredients. Known for its innovative flavors, Kapiti is a prominent player in the premium ice cream market.
| Company Name | Over the Moo |
|---|---|
| Established Year | 2014 |
| Headquarters | Auckland, New Zealand |
| Official Website | Click Here |
Over the Moo specializes in plant-based ice cream, catering to the growing vegan and lactose-free market. The company is known for its high-quality, dairy-free ice cream options.
| Company Name | New Zealand Natural |
|---|---|
| Established Year | 1984 |
| Headquarters | Auckland, New Zealand |
| Official Website | Click Here |
New Zealand Natural is a global ice cream brand offering premium flavors made from natural ingredients. The company focuses on creating indulgent, high-quality ice cream products for discerning consumers.
According to New Zealand government data, The evolution of the New Zealand ice cream market is significantly shaped by governmental laws. The New Zealand Food Safety Authority (NZFSA) guarantees product safety, specifically on hygiene, quality assurance, and labeling. The government further advocates for sustainability via initiatives such as the “Waste Minimization Act,” which promotes the decrease of packaging waste in the food industry. These steps enhance product safety and environmental standards while bolstering New Zealand’s status as a prominent ice cream exporter.
The outlook for the New Zealand Ice Cream Market appears favorable, with strong growth projected over the next several years. Factors such as increasing demand for premium ice cream, the rise of health-conscious and plant-based products, and the expansion of e-commerce platforms will continue to drive market growth. Innovations in flavors and packaging, along with government support for sustainable production, are also expected to positively impact the market’s trajectory.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, impulse ice cream dominates the market due to its convenience and instant gratification appeal. It is widely consumed as a quick snack, making it highly popular in supermarkets, convenience stores, and ice cream parlors.
Supermarkets and hypermarkets are the fastest-growing distribution channels in New Zealand due to their extensive reach and variety of ice cream brands. Consumers prefer to purchase ice cream in bulk from these stores, benefitting from promotions and discounts.
The report subsequently covers the market by following segments and subsegments.
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 New Zealand Ice Cream Market Overview |
| 3.1 New Zealand Country Macro Economic Indicators |
| 3.2 New Zealand Ice Cream Market Revenues & Volume, 2022 & 2032F |
| 3.3 New Zealand Ice Cream Market - Industry Life Cycle |
| 3.4 New Zealand Ice Cream Market - Porter's Five Forces |
| 3.5 New Zealand Ice Cream Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.6 New Zealand Ice Cream Market Revenues & Volume Share, By Category, 2022 & 2032F |
| 3.7 New Zealand Ice Cream Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 New Zealand Ice Cream Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing consumer demand for premium and artisanal ice cream products |
| 4.2.2 Growing popularity of unique flavors and healthier ice cream options |
| 4.2.3 Rising disposable incomes leading to higher spending on indulgent treats |
| 4.3 Market Restraints |
| 4.3.1 Seasonal demand fluctuations impacting sales during colder months |
| 4.3.2 Intense competition from both local and international ice cream brands |
| 4.3.3 Fluctuating prices of key ingredients such as dairy and sugar affecting production costs |
| 5 New Zealand Ice Cream Market Trends |
| 6 New Zealand Ice Cream Market Segmentations |
| 6.1 New Zealand Ice Cream Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 New Zealand Ice Cream Market Revenues & Volume, By Impulse Ice Cream, 2022-2032F |
| 6.1.3 New Zealand Ice Cream Market Revenues & Volume, By Take-home Ice Cream, 2022-2032F |
| 6.1.4 New Zealand Ice Cream Market Revenues & Volume, By Artisanal Ice Cream, 2022-2032F |
| 6.2 New Zealand Ice Cream Market, By Category |
| 6.2.1 Overview and Analysis |
| 6.2.2 New Zealand Ice Cream Market Revenues & Volume, By Dairy, 2022-2032F |
| 6.2.3 New Zealand Ice Cream Market Revenues & Volume, By Non-dairy, 2022-2032F |
| 6.3 New Zealand Ice Cream Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 New Zealand Ice Cream Market Revenues & Volume, By On-trade, 2022-2032F |
| 6.3.3 New Zealand Ice Cream Market Revenues & Volume, By Off-trade, 2022-2032F |
| 6.3.4 New Zealand Ice Cream Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
| 6.3.5 New Zealand Ice Cream Market Revenues & Volume, By Convenience Stores, 2022-2032F |
| 6.3.6 New Zealand Ice Cream Market Revenues & Volume, By Specialist Stores, 2022-2032F |
| 6.3.7 New Zealand Ice Cream Market Revenues & Volume, By Other Distribution Channels, 2022-2032F |
| 7 New Zealand Ice Cream Market Import-Export Trade Statistics |
| 7.1 New Zealand Ice Cream Market Export to Major Countries |
| 7.2 New Zealand Ice Cream Market Imports from Major Countries |
| 8 New Zealand Ice Cream Market Key Performance Indicators |
| 8.1 Customer satisfaction scores and feedback on flavor innovation and quality |
| 8.2 Number of new product launches and market penetration of innovative ice cream varieties |
| 8.3 Growth in partnerships with local dairy farmers for sourcing high-quality ingredients. |
| 9 New Zealand Ice Cream Market - Opportunity Assessment |
| 9.1 New Zealand Ice Cream Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.2 New Zealand Ice Cream Market Opportunity Assessment, By Category, 2022 & 2032F |
| 9.3 New Zealand Ice Cream Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 New Zealand Ice Cream Market - Competitive Landscape |
| 10.1 New Zealand Ice Cream Market Revenue Share, By Companies, 2022-2032F |
| 10.2 New Zealand Ice Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here