| Product Code: ETC12438349 | Publication Date: Apr 2025 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, New Zealand continued to see a significant portion of its intimate wear import shipments coming from key Asian countries such as China, Indonesia, Vietnam, Sri Lanka, and Bangladesh. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, with these top exporting countries maintaining a strong presence. Despite a modest Compound Annual Growth Rate (CAGR) of 2.68% from 2020 to 2024, the sector experienced a slight growth spurt in 2024 with a 1.32% increase from the previous year, showcasing a steady demand for imported intimate wear in the New Zealand market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Intimate Wear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Intimate Wear Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Intimate Wear Market - Industry Life Cycle |
3.4 New Zealand Intimate Wear Market - Porter's Five Forces |
3.5 New Zealand Intimate Wear Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 New Zealand Intimate Wear Market Revenues & Volume Share, By Gender, 2022 & 2032F |
3.7 New Zealand Intimate Wear Market Revenues & Volume Share, By Material Type, 2022 & 2032F |
3.8 New Zealand Intimate Wear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Intimate Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 New Zealand Intimate Wear Market Trends |
6 New Zealand Intimate Wear Market, By Types |
6.1 New Zealand Intimate Wear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Intimate Wear Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 New Zealand Intimate Wear Market Revenues & Volume, By Bras, 2022 - 2032F |
6.1.4 New Zealand Intimate Wear Market Revenues & Volume, By Panties, 2022 - 2032F |
6.1.5 New Zealand Intimate Wear Market Revenues & Volume, By Shapewear, 2022 - 2032F |
6.1.6 New Zealand Intimate Wear Market Revenues & Volume, By Loungewear, 2022 - 2032F |
6.1.7 New Zealand Intimate Wear Market Revenues & Volume, By Sleepwear, 2022 - 2032F |
6.2 New Zealand Intimate Wear Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Intimate Wear Market Revenues & Volume, By Female, 2022 - 2032F |
6.2.3 New Zealand Intimate Wear Market Revenues & Volume, By Male, 2022 - 2032F |
6.2.4 New Zealand Intimate Wear Market Revenues & Volume, By Unisex, 2022 - 2032F |
6.3 New Zealand Intimate Wear Market, By Material Type |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Intimate Wear Market Revenues & Volume, By Cotton, 2022 - 2032F |
6.3.3 New Zealand Intimate Wear Market Revenues & Volume, By Silk, 2022 - 2032F |
6.3.4 New Zealand Intimate Wear Market Revenues & Volume, By Lace, 2022 - 2032F |
6.3.5 New Zealand Intimate Wear Market Revenues & Volume, By Polyester, 2022 - 2032F |
6.3.6 New Zealand Intimate Wear Market Revenues & Volume, By Nylon, 2022 - 2032F |
6.4 New Zealand Intimate Wear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Intimate Wear Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.4.3 New Zealand Intimate Wear Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.4.4 New Zealand Intimate Wear Market Revenues & Volume, By Department Stores, 2022 - 2032F |
6.4.5 New Zealand Intimate Wear Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
7 New Zealand Intimate Wear Market Import-Export Trade Statistics |
7.1 New Zealand Intimate Wear Market Export to Major Countries |
7.2 New Zealand Intimate Wear Market Imports from Major Countries |
8 New Zealand Intimate Wear Market Key Performance Indicators |
9 New Zealand Intimate Wear Market - Opportunity Assessment |
9.1 New Zealand Intimate Wear Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 New Zealand Intimate Wear Market Opportunity Assessment, By Gender, 2022 & 2032F |
9.3 New Zealand Intimate Wear Market Opportunity Assessment, By Material Type, 2022 & 2032F |
9.4 New Zealand Intimate Wear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Intimate Wear Market - Competitive Landscape |
10.1 New Zealand Intimate Wear Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Intimate Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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