New Zealand IT Market (2026-2032) | Value, Share, Segmentation, Companies, Outlook, Competitive Landscape, Trends, Size & Revenue, Forecast, Analysis, Industry, Growth
Market Forecast By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By End-user (Retail, Manufacturing, BFSI, Government, IT and Telecom, Other) And Competitive Landscape
| Product Code: ETC8561946 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
New Zealand IT Market Growth Rate
According to 6Wresearch internal database and industry insights, the New Zealand IT Market is projected to grow at a compound annual growth rate (CAGR) of 6.5% during the forecast period 2026–2032.
Five-Year Growth Trajectory of the New Zealand IT Market with Core Drivers
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 4.2 | Better economic recovery and government support for digital transformation. |
| 2022 | 4.5 | High demand for cloud computing and big data usage by enterprises. |
| 2023 | 5 | Expanding 5G infrastructure and increasing digitization in many industries. |
| 2024 | 5.5 | Major demand for cybersecurity solutions and IT modernization. |
| 2025 | 5.8 | Increase in government investment for digital innovation and AI-driven solutions. |
Topics Covered in the New Zealand IT Market Report
The New Zealand IT Market report thoroughly covers the market by enterprise size, end-user. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
New Zealand IT Market Market Highlights
| Report Name | New Zealand IT Market |
| Forecast Period | 2026–2032 |
| CAGR | 6.5% |
| Growing Sector | Cloud Computing and Cybersecurity |
New Zealand IT Market Synopsis
New Zealand IT Market is expected to grow at a rapid pace due to the high demand for digital transformation in enterprises, growing concerns about cybersecurity, and an expanding economy driving new advancements in technology. The market is getting major benefit from the widespread use of cloud computing, AI, and the expansion of 5G networks. Government programs that are aimed at improving digital infrastructure of the country and increasing innovation in technology are also important drivers of growth. The growth of key sectors such as banking, finance, and retail, along with the increasing change towards cloud-based solutions, will continue to support the expansion of the market.
Evaluation of Growth Drivers in the New Zealand IT Market
Below mentioned are some prominent drivers and their influence on the New Zealand IT Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Digital Transformation Adoption | All Segments | Businesses of all sizes are doing digital transformation to improve efficiency in operations and create better customer experience. |
| Government Support | All Segments | Government programs such as "Digital Nation 2025" and funding for better infrastructure are creating better digital economy. |
| Cybersecurity Threats | Cybersecurity Solutions | Increasing cyber threats have created a high surge in demand for better security solutions and services. |
| AI and Big Data Analytics | All Segments | AI and big data are helping businesses in optimizing their processes, improve decision-making, and gain advantages in competition. |
| Cloud Adoption | Small and Medium Enterprises | SMEs earn benefit from affordable cloud solutions, making cloud usage a key factor in this segment. |
New Zealand IT Market Size is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2026 to 2032. The market is being driven by major investments in IT infrastructure, cloud computing, and high government support for advancements in technology. As security concerns about data continue to increase, the demand for cybersecurity solutions will also likely to increase. Government programs that are aimed at improving digital infrastructure of the country and increasing innovation in technology are also important drivers of growth. The New Zealand government’s strong focus on digital transformation and AI, along with advancements in 5G and AI technologies, will be key factors for New Zealand IT Market Growth in the upcoming years.
Evaluation of Restraints in the New Zealand IT Market
Below mentioned are some major restraints and their influence on the New Zealand IT Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Competition | IT Providers | The competitive landscape could change profit margins and lead to price wars in the IT services space. |
| Data Privacy Concerns | IT Solutions | Concerns over data protection and privacy laws may stop businesses from fully using new IT solutions. |
| High Operational Costs | IT Providers | Expensive infrastructure and prices can reduce profits for small and medium-sized businesses. |
| Talent Shortage | All Segments | There is a shortage of skilled and talented IT professionals which reduces the growth of new projects and delaying innovation. |
| Regulatory Compliance | IT Providers | Strict protection of data and regulatory compliance measures are increasing operational prices are delaying launch of the product. |
New Zealand IT Market Challenges
New Zealand IT Market faces many challenges, including high competition between major businesses in the country, high concerns around data privacy, a shortage of skilled and trained IT talent, and the difficulties of following the laws. Companies need to invest in majorly in new innovation, cybersecurity, and talent development to overcome these challenges. The regulatory difficulties related to protection of data and privacy could create a challenge for IT providers. These challenges may also result in increased operational prices for smaller businesses. The competitive landscape could change profit margins and lead to price changes in the IT services space.
New Zealand IT Market Trends
Several notable trends are shaping the New Zealand IT Market dynamics:
- Cloud Adoption: Cloud computing is gaining popularity as businesses change from traditional IT infrastructure to affordable cloud solutions. The demand for cloud infrastructure, particularly among small and medium-sized enterprises, is expected to continue increasing.
- Cybersecurity Demand: With increasing cyber threats, there is a major focus on cybersecurity solutions. Companies are investing more in advanced security technologies, such as detection of threat by AI-powered solutions, encryption, and multi-factor authentication to safeguard sensitive data.
- AI and Big Data Integration: AI, machine learning, and big data analytics are being used in many industries to improve decision-making and predict behaviour of customers. These technologies are changing how businesses interact with customers and optimize operations.
- 5G Infrastructure: The discovery of 5G networks in New Zealand is expected to create many opportunities for IT companies, enabling the growth of the Internet of Things (IoT) and autonomous technologies. The faster, more reliable network will open new possibilities for businesses in various sectors.
- Government Support for Digital Transformation: The New Zealand government is strongly supporting digital transformation strategies through programs like the "Digital Nation 2025," which aims to increase digital infrastructure, promote usage of AI, and support new technologies in areas like blockchain and 5G.
Investment Opportunities in the New Zealand IT Industry
Some notable investment opportunities in the New Zealand IT Industry are:
- Cloud Computing: Investing in cloud infrastructure and services to support the growing demand for flexible, on-demand IT resources across businesses, especially SMEs.
- Cybersecurity: Developing and investing in AI-driven security solutions, threat detection systems, and encryption technologies to meet rising demand for data protection.
- AI and Automation: Supporting AI startups focusing on machine learning, automation tools, and natural language processing to drive operational efficiency and optimize business operations.
- 5G Networks and IoT: Investing in the development of 5G infrastructure and IoT applications, as these technologies will play a key role in enabling future digital economies.
- Government Initiatives: Partnering with the government on programs like "Digital Nation 2025" for funding opportunities aimed at digital transformation projects.
Top 5 Leading Players in the New Zealand IT Market
Below is the list of prominent companies leading in the New Zealand IT Market:
1. Xero Ltd
| Company Name | Xero Ltd |
| Headquarters | Wellington, New Zealand |
| Established | 2006 |
| Website | Click here |
Xero is a global leader in cloud-based accounting software, offering small and medium-sized businesses a seamless platform for managing finances. With its strong presence in New Zealand and internationally, Xero plays a critical role in the adoption of cloud computing solutions among SMEs.
2. Datacom
| Company Name | Datacom |
| Headquarters | Wellington, New Zealand |
| Established | 1965 |
| Website | Click here |
Datacom provides IT services such as cloud computing, data analytics, and cybersecurity. With decades of experience, Datacom has been instrumental in supporting the digital transformation of businesses across New Zealand.
3. Fisher & Paykel Healthcare
| Company Name | Fisher & Paykel Healthcare |
| Headquarters | Auckland, New Zealand |
| Established | 1934 |
| Website | Click here |
Fisher & Paykel Healthcare offers innovative health technologies, including cloud-based services for medical equipment. As a leader in the healthcare tech sector, Fisher & Paykel Healthcare contributes to the growth of digital healthcare solutions in New Zealand.
4. Spark New Zealand
| Company Name | Spark New Zealand |
| Headquarters | Auckland, New Zealand |
| Established | 1987 |
| Website | Click here |
Spark is New Zealand's leading telecommunications company, providing cloud services, cybersecurity, and 5G infrastructure. Spark plays a significant role in the development of the country's digital infrastructure.
5. IBM New Zealand
| Company Name | IBM New Zealand |
| Headquarters | Auckland, New Zealand |
| Established | 1911 |
| Website | Click here |
IBM is a multinational IT company offering solutions in cloud computing, AI, and data analytics. IBM has a strong presence in New Zealand, providing enterprise-grade IT services and solutions for digital transformation.
Government Regulations Introduced in the New Zealand IT Market
According to New Zealand government data, they have started many important programs to increase the growth of the IT sector, with a strong focus on digital transformation and innovation. One of the major programs is Digital Nation 2025, this aims to improve the country’s digital economy through better investments in new technologies such as 5G, AI, and blockchain. The government is also funding research and development projects to increase new technologies and improve the digital infrastructure of country. The New Zealand’s Cybersecurity Strategy 2019–2024 focuses on improving the country’s cybersecurity by giving funds to improve infrastructure of cybersecurity, while also giving education and resources for best practices in protecting against digital threats. These programs are very essential in creating a secure and innovative digital environment that supports the growth of the IT market.
Future Insights of the New Zealand IT Market
New Zealand IT Market is expected to continue growing with the rising demand for cloud computing, cybersecurity, and AI-driven solutions. The government’s major focus on digital transformation and infrastructure investment will be an important factor pushing the market forward. The government is also funding research and development projects to increase new technologies and improve the digital infrastructure of country. New Zealand’s consistently growing economy, the increase in new technologies across businesses, and the high demand for innovative IT solutions will further push this New Zealand IT Industry growth.
Market Segmentation Analysis
The report offers a comprehensive study of the following market segments and their leading categories:
By Enterprise Size - Small and Medium Enterprises to Dominate the Market
According to Lakshita, Senior Research Analyst, 6Wresearch, Small and Medium Enterprises are expected to experience rapid growth, primarily due to their increasing adoption of affordable cloud solutions and demand for cost-effective digital tools to improve operations. With the government's support for small businesses, the adoption of IT solutions will continue to grow in this segment.
By End-user – Retail to Dominate the Market
Retail sector is adopting digital technologies, especially e-commerce platforms, data analytics, and AI, to optimize customer experiences, inventory management, and sales forecasting.
Key Attractiveness of the Report
- 10 Years of Market Numbers.
- Historical Data Starting from 2022 to 2025.
- Base Year: 2025.
- Forecast Data until 2032.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- New Zealand IT Market Outlook
- Market Size of New Zealand IT Market, 2025
- Forecast of New Zealand IT Market, 2032
- Historical Data and Forecast of New Zealand IT Revenues & Volume for the Period 2022- 2032
- New Zealand IT Market Trend Evolution
- New Zealand IT Market Drivers and Challenges
- New Zealand IT Price Trends
- New Zealand IT Porter's Five Forces
- New Zealand IT Industry Life Cycle
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Enterprise Size for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Small and Medium Enterprises for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Large Enterprises for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By End-user for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Retail for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Manufacturing for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By BFSI for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Government for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By IT and Telecom for the Period 2022- 2032
- Historical Data and Forecast of New Zealand IT Market Revenues & Volume By Other for the Period 2022- 2032
- New Zealand IT Import Export Trade Statistics
- Market Opportunity Assessment By Enterprise Size
- Market Opportunity Assessment By End-user
- New Zealand IT Top Companies Market Share
- New Zealand IT Competitive Benchmarking By Technical and Operational Parameters
- New Zealand IT Company Profiles
- New Zealand IT Key Strategic Recommendations
Market Covered
The report offers a comprehensive study of the following New Zealand IT Market segments:
By Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
By End-user
- Retail
- Manufacturing
- BFSI
- Government
- IT and Telecom
- Other Distribution Channels
New Zealand IT Market (2026-2032) : FAQs
The New Zealand IT Market is expected to grow at a compound annual growth rate of 6.5% during the forecast period from 2026 to 2032.
The growth of the New Zealand IT Market is driven by digital transformation, government support for infrastructure and innovation, the expansion of 5G and AI technologies, and increasing demand for cybersecurity solutions.
The BFSI sector is expected to dominate due to its reliance on secure IT solutions, followed by retail and government sectors, driven by the adoption of digital services and cloud computing.
The rise in cyber threats is fuelling the demand for advanced cybersecurity solutions, including threat detection, encryption, and compliance technologies, creating substantial market opportunities.
Cloud computing plays a pivotal role by providing scalable, cost-effective solutions for businesses, particularly SMEs, to improve efficiency, flexibility, and collaboration.
AI and automation are transforming industries by optimizing processes, enhancing customer experiences, and enabling data-driven decision-making, with significant adoption in sectors like healthcare, finance, and retail.
6Wresearch actively monitors the New Zealand IT Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the New Zealand IT Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 New Zealand IT Market Overview |
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3.1 New Zealand Country Macro Economic Indicators |
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3.2 New Zealand IT Market Revenues & Volume, 2022 & 2032F |
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3.3 New Zealand IT Market - Industry Life Cycle |
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3.4 New Zealand IT Market - Porter's Five Forces |
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3.5 New Zealand IT Market Revenues & Volume Share, By Enterprise Size, 2022 & 2032F |
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3.6 New Zealand IT Market Revenues & Volume Share, By End-user, 2022 & 2032F |
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4 New Zealand IT Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing demand for cloud computing services in New Zealand |
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4.2.2 Growing adoption of digital transformation technologies by businesses |
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4.2.3 Government initiatives to boost the IT sector in New Zealand |
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4.3 Market Restraints |
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4.3.1 High initial investment costs for IT infrastructure and technology implementation |
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4.3.2 Shortage of skilled IT professionals in the New Zealand market |
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4.3.3 Data privacy and security concerns impacting IT adoption rates |
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5 New Zealand IT Market Trends |
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6 New Zealand IT Market, By Types |
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6.1 New Zealand IT Market, By Enterprise Size |
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6.1.1 Overview and Analysis |
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6.1.2 New Zealand IT Market Revenues & Volume, By Enterprise Size, 2022- 2032F |
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6.1.3 New Zealand IT Market Revenues & Volume, By Small and Medium Enterprises, 2022- 2032F |
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6.1.4 New Zealand IT Market Revenues & Volume, By Large Enterprises, 2022- 2032F |
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6.2 New Zealand IT Market, By End-user |
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6.2.1 Overview and Analysis |
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6.2.2 New Zealand IT Market Revenues & Volume, By Retail, 2022- 2032F |
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6.2.3 New Zealand IT Market Revenues & Volume, By Manufacturing, 2022- 2032F |
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6.2.4 New Zealand IT Market Revenues & Volume, By BFSI, 2022- 2032F |
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6.2.5 New Zealand IT Market Revenues & Volume, By Government, 2022- 2032F |
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6.2.6 New Zealand IT Market Revenues & Volume, By IT and Telecom, 2022- 2032F |
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6.2.7 New Zealand IT Market Revenues & Volume, By Other, 2022- 2032F |
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7 New Zealand IT Market Import-Export Trade Statistics |
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7.1 New Zealand IT Market Export to Major Countries |
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7.2 New Zealand IT Market Imports from Major Countries |
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8 New Zealand IT Market Key Performance Indicators |
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8.1 Percentage increase in the number of businesses migrating to cloud services |
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8.2 Rate of adoption of emerging technologies such as AI and IoT in the New Zealand market |
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8.3 Number of government-funded IT projects aimed at improving technology infrastructure |
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8.4 IT spending per capita in New Zealand |
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8.5 Percentage of IT projects completed within budget and timeline |
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9 New Zealand IT Market - Opportunity Assessment |
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9.1 New Zealand IT Market Opportunity Assessment, By Enterprise Size, 2022 & 2032F |
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9.2 New Zealand IT Market Opportunity Assessment, By End-user, 2022 & 2032F |
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10 New Zealand IT Market - Competitive Landscape |
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10.1 New Zealand IT Market Revenue Share, By Companies, 2022 & 2032 |
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10.2 New Zealand IT Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
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13 Disclaimer |
Export potential assessment - trade Analytics for 2030
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
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