| Product Code: ETC8563126 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a slight decline in growth rate from 2023 to 2024, New Zealand continues to heavily rely on lash extension imports, with China, Indonesia, Myanmar, Italy, and Australia being the top exporting countries. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) for the period 2020-2024 stands at 1.98%, showing steady but moderate expansion in the lash extension import market in New Zealand.
The New Zealand lash extension market is experiencing steady growth driven by a rising demand for beauty enhancement services. Consumers are increasingly seeking longer-lasting alternatives to traditional mascara, leading to a surge in popularity of lash extensions. The market is characterized by a mix of established salons and independent lash technicians offering a range of extension styles including classic, volume, and hybrid lashes. Key trends in the market include the use of premium quality materials such as mink and silk lashes, as well as the adoption of techniques like Russian volume and mega volume extensions. With a growing number of consumers prioritizing self-care and grooming, the New Zealand lash extension market is expected to continue expanding, presenting opportunities for both existing players and new entrants to capitalize on this thriving segment of the beauty industry.
The New Zealand lash extension market is experiencing a surge in popularity due to the increasing demand for long-lasting and low-maintenance beauty solutions. Consumers are seeking professional lash extensions as a convenient alternative to daily mascara applications. The market is also witnessing a trend towards natural-looking lashes and customized styles, catering to individual preferences. Opportunities in the market include the expansion of services to cater to a diverse range of clients, such as offering specialized lash extension styles for different occasions or targeting specific age groups. Additionally, incorporating sustainable and eco-friendly practices in the lash extension process could attract environmentally-conscious consumers. Overall, the New Zealand lash extension market presents promising growth prospects for businesses that can offer high-quality services tailored to evolving consumer preferences.
In the New Zealand Lash Extension Market, some key challenges include the presence of unqualified technicians offering subpar services, leading to potential damage to clients` natural lashes and negative perceptions of the industry. Additionally, the market is becoming increasingly saturated, making it challenging for new businesses to stand out and establish a loyal customer base. Moreover, the high costs associated with maintaining quality products and equipment, as well as the need for continuous training and education to keep up with trends and techniques, can pose financial challenges for both new and established lash extension businesses. Overall, maintaining quality standards, building trust with clients, and differentiating from competitors are crucial challenges in the New Zealand lash extension market.
The New Zealand lash extension market is primarily driven by increasing consumer awareness about beauty trends and the desire for enhanced aesthetics. The influence of social media platforms showcasing celebrities and influencers with glamorous lash extensions has fueled the demand for this beauty service. Additionally, the growing popularity of special occasions such as weddings, parties, and events where individuals seek to look their best has contributed to the market growth. The convenience of lash extensions in providing a longer-lasting and low-maintenance alternative to mascara has also attracted consumers. Furthermore, the availability of a wide range of lash styles and customization options offered by salons and beauty professionals in New Zealand has further propelled the market as customers seek unique and personalized looks.
In New Zealand, the lash extension market is subject to regulations set by the government to ensure safety and quality standards. The industry falls under the oversight of the New Zealand government`s Ministry of Health, which sets guidelines for hygiene, sanitation, and product safety. Lash technicians are required to adhere to health and safety regulations, obtain proper certifications, and maintain a clean and safe working environment. Additionally, the Ministry of Business, Innovation, and Employment may have regulations related to running a beauty business, such as licensing requirements and workplace safety standards. Compliance with these government policies is essential for businesses operating in the lash extension market in New Zealand to protect consumer health and maintain industry standards.
The future outlook for the New Zealand Lash Extension Market appears promising as the demand for beauty enhancement services continues to rise. With the increasing popularity of social media platforms and the influence of celebrities promoting beauty trends, there is a growing interest in lash extensions among consumers. The market is expected to witness steady growth driven by the desire for long-lasting, low-maintenance beauty solutions. As the beauty industry evolves and technology advancements lead to more innovative lash extension products and techniques, businesses in New Zealand catering to this market can capitalize on the trend by offering high-quality services and staying updated on the latest trends to meet consumer preferences. Overall, the New Zealand Lash Extension Market is poised for expansion and offers opportunities for businesses to thrive in this niche segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Lash Extension Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Lash Extension Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Lash Extension Market - Industry Life Cycle |
3.4 New Zealand Lash Extension Market - Porter's Five Forces |
3.5 New Zealand Lash Extension Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Lash Extension Market Revenues & Volume Share, By Color, 2021 & 2031F |
3.7 New Zealand Lash Extension Market Revenues & Volume Share, By Length, 2021 & 2031F |
3.8 New Zealand Lash Extension Market Revenues & Volume Share, By Price, 2021 & 2031F |
3.9 New Zealand Lash Extension Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.10 New Zealand Lash Extension Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Lash Extension Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing beauty consciousness and desire for enhanced aesthetics among the population |
4.2.2 Growing trend of social media influence and celebrity endorsements promoting lash extensions |
4.2.3 Rising disposable income levels leading to increased spending on beauty services |
4.3 Market Restraints |
4.3.1 Potential health risks associated with lash extensions, such as allergic reactions or damage to natural lashes |
4.3.2 Availability of DIY lash extension kits affecting demand for professional services |
5 New Zealand Lash Extension Market Trends |
6 New Zealand Lash Extension Market, By Types |
6.1 New Zealand Lash Extension Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Lash Extension Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 New Zealand Lash Extension Market Revenues & Volume, By Mink, 2021- 2031F |
6.1.4 New Zealand Lash Extension Market Revenues & Volume, By Human Hair, 2021- 2031F |
6.1.5 New Zealand Lash Extension Market Revenues & Volume, By Silk, 2021- 2031F |
6.1.6 New Zealand Lash Extension Market Revenues & Volume, By Synthetic, 2021- 2031F |
6.2 New Zealand Lash Extension Market, By Color |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Lash Extension Market Revenues & Volume, By Natural, 2021- 2031F |
6.2.3 New Zealand Lash Extension Market Revenues & Volume, By Colored, 2021- 2031F |
6.2.4 New Zealand Lash Extension Market Revenues & Volume, By Two Tone, 2021- 2031F |
6.3 New Zealand Lash Extension Market, By Length |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Lash Extension Market Revenues & Volume, By Up to 5mm, 2021- 2031F |
6.3.3 New Zealand Lash Extension Market Revenues & Volume, By 5mm 10mm, 2021- 2031F |
6.3.4 New Zealand Lash Extension Market Revenues & Volume, By More than 10mm, 2021- 2031F |
6.4 New Zealand Lash Extension Market, By Price |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Lash Extension Market Revenues & Volume, By Low, 2021- 2031F |
6.4.3 New Zealand Lash Extension Market Revenues & Volume, By Medium, 2021- 2031F |
6.4.4 New Zealand Lash Extension Market Revenues & Volume, By High, 2021- 2031F |
6.5 New Zealand Lash Extension Market, By End-user |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Lash Extension Market Revenues & Volume, By Individual, 2021- 2031F |
6.5.3 New Zealand Lash Extension Market Revenues & Volume, By Commercial, 2021- 2031F |
6.6 New Zealand Lash Extension Market, By Distribution Channel |
6.6.1 Overview and Analysis |
6.6.2 New Zealand Lash Extension Market Revenues & Volume, By Online, 2021- 2031F |
6.6.3 New Zealand Lash Extension Market Revenues & Volume, By Offline, 2021- 2031F |
7 New Zealand Lash Extension Market Import-Export Trade Statistics |
7.1 New Zealand Lash Extension Market Export to Major Countries |
7.2 New Zealand Lash Extension Market Imports from Major Countries |
8 New Zealand Lash Extension Market Key Performance Indicators |
8.1 Average number of new lash extension clients per month |
8.2 Customer satisfaction levels and retention rates |
8.3 Number of lash technicians certified annually |
8.4 Percentage of revenue generated from repeat customers |
8.5 Average appointment booking lead time |
9 New Zealand Lash Extension Market - Opportunity Assessment |
9.1 New Zealand Lash Extension Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Lash Extension Market Opportunity Assessment, By Color, 2021 & 2031F |
9.3 New Zealand Lash Extension Market Opportunity Assessment, By Length, 2021 & 2031F |
9.4 New Zealand Lash Extension Market Opportunity Assessment, By Price, 2021 & 2031F |
9.5 New Zealand Lash Extension Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.6 New Zealand Lash Extension Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Lash Extension Market - Competitive Landscape |
10.1 New Zealand Lash Extension Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Lash Extension Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |