| Product Code: ETC8563924 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
New Zealand`s massage chair import market continues to thrive with top exporters like the USA, China, Germany, UK, and Japan leading the way in 2024. Despite the market being dominated by multiple countries, the Herfindahl-Hirschman Index (HHI) indicates low concentration, ensuring healthy competition. The impressive Compound Annual Growth Rate (CAGR) of 11.81% from 2020 to 2024 highlights sustained growth in the industry. However, the slight decline in growth rate from 2023 to 2024 at -28.08% may indicate a temporary slowdown, warranting further analysis to understand market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Massage Chair Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Massage Chair Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Massage Chair Market - Industry Life Cycle |
3.4 New Zealand Massage Chair Market - Porter's Five Forces |
3.5 New Zealand Massage Chair Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 New Zealand Massage Chair Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 New Zealand Massage Chair Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 New Zealand Massage Chair Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
4 New Zealand Massage Chair Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of massage therapy |
4.2.2 Growing demand for stress relief and relaxation solutions |
4.2.3 Rising disposable income leading to higher spending on wellness products |
4.3 Market Restraints |
4.3.1 High initial cost of massage chairs |
4.3.2 Limited space in households for bulky massage chairs |
4.3.3 Competition from alternative wellness products such as massage services or portable massagers |
5 New Zealand Massage Chair Market Trends |
6 New Zealand Massage Chair Market, By Types |
6.1 New Zealand Massage Chair Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Massage Chair Market Revenues & Volume, By Nature, 2021- 2031F |
6.1.3 New Zealand Massage Chair Market Revenues & Volume, By Conventional, 2021- 2031F |
6.1.4 New Zealand Massage Chair Market Revenues & Volume, By Robotic, 2021- 2031F |
6.2 New Zealand Massage Chair Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Massage Chair Market Revenues & Volume, By Inversion Massage Chairs, 2021- 2031F |
6.2.3 New Zealand Massage Chair Market Revenues & Volume, By Zero Gravity Massage Chairs, 2021- 2031F |
6.2.4 New Zealand Massage Chair Market Revenues & Volume, By Targeted Massage Products, 2021- 2031F |
6.3 New Zealand Massage Chair Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Massage Chair Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.3 New Zealand Massage Chair Market Revenues & Volume, By Online, 2021- 2031F |
6.3.4 New Zealand Massage Chair Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.4 New Zealand Massage Chair Market, By End-Use |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Massage Chair Market Revenues & Volume, By Commercial, 2021- 2031F |
6.4.3 New Zealand Massage Chair Market Revenues & Volume, By Residential, 2021- 2031F |
7 New Zealand Massage Chair Market Import-Export Trade Statistics |
7.1 New Zealand Massage Chair Market Export to Major Countries |
7.2 New Zealand Massage Chair Market Imports from Major Countries |
8 New Zealand Massage Chair Market Key Performance Indicators |
8.1 Customer satisfaction ratings and feedback on massage chair performance |
8.2 Number of repeat customers purchasing additional massage chairs |
8.3 Growth in online searches for massage chairs in New Zealand |
9 New Zealand Massage Chair Market - Opportunity Assessment |
9.1 New Zealand Massage Chair Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 New Zealand Massage Chair Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 New Zealand Massage Chair Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 New Zealand Massage Chair Market Opportunity Assessment, By End-Use, 2021 & 2031F |
10 New Zealand Massage Chair Market - Competitive Landscape |
10.1 New Zealand Massage Chair Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Massage Chair Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |