| Product Code: ETC12931213 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The New Zealand massage chairs import market continues to thrive, with top exporting countries in 2024 being the USA, China, Germany, UK, and Japan. Despite a slight decrease in growth rate from 2023 to 2024, the market still boasts a healthy Compound Annual Growth Rate (CAGR) of 11.81% over the period of 2020-2024. The low concentration of the Herfindahl-Hirschman Index (HHI) indicates a diverse range of suppliers, offering consumers in New Zealand a wide selection of massage chair options to choose from.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Massage Chairs Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Massage Chairs Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Massage Chairs Market - Industry Life Cycle |
3.4 New Zealand Massage Chairs Market - Porter's Five Forces |
3.5 New Zealand Massage Chairs Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Massage Chairs Market Revenues & Volume Share, By Mechanism Type, 2021 & 2031F |
3.7 New Zealand Massage Chairs Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand Massage Chairs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Massage Chairs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of massage therapy |
4.2.2 Growing demand for relaxation and stress relief solutions |
4.2.3 Rising disposable income and changing lifestyle preferences |
4.3 Market Restraints |
4.3.1 High initial cost of massage chairs leading to limited affordability |
4.3.2 Competition from alternative relaxation and wellness products |
4.3.3 Limited distribution channels and reach in rural areas |
5 New Zealand Massage Chairs Market Trends |
6 New Zealand Massage Chairs Market, By Types |
6.1 New Zealand Massage Chairs Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Massage Chairs Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 New Zealand Massage Chairs Market Revenues & Volume, By Zero-Gravity, 2021 - 2031F |
6.1.4 New Zealand Massage Chairs Market Revenues & Volume, By Full-Body, 2021 - 2031F |
6.1.5 New Zealand Massage Chairs Market Revenues & Volume, By Recliner, 2021 - 2031F |
6.2 New Zealand Massage Chairs Market, By Mechanism Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Massage Chairs Market Revenues & Volume, By Manual, 2021 - 2031F |
6.2.3 New Zealand Massage Chairs Market Revenues & Volume, By Automatic, 2021 - 2031F |
6.2.4 New Zealand Massage Chairs Market Revenues & Volume, By AI-Integrated, 2021 - 2031F |
6.3 New Zealand Massage Chairs Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Massage Chairs Market Revenues & Volume, By Residential, 2021 - 2031F |
6.3.3 New Zealand Massage Chairs Market Revenues & Volume, By Healthcare & Wellness Centers, 2021 - 2031F |
6.3.4 New Zealand Massage Chairs Market Revenues & Volume, By Corporate & Commercial, 2021 - 2031F |
6.4 New Zealand Massage Chairs Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Massage Chairs Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 New Zealand Massage Chairs Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.4 New Zealand Massage Chairs Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
7 New Zealand Massage Chairs Market Import-Export Trade Statistics |
7.1 New Zealand Massage Chairs Market Export to Major Countries |
7.2 New Zealand Massage Chairs Market Imports from Major Countries |
8 New Zealand Massage Chairs Market Key Performance Indicators |
8.1 Customer satisfaction ratings and feedback on massage chair performance and features |
8.2 Number of new product launches and innovations in the massage chair market |
8.3 Percentage increase in online searches for massage chairs and related keywords |
8.4 Average time spent on massage chair websites or online platforms for research and comparison |
8.5 Growth in the number of wellness centers and spas offering massage chair services |
9 New Zealand Massage Chairs Market - Opportunity Assessment |
9.1 New Zealand Massage Chairs Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Massage Chairs Market Opportunity Assessment, By Mechanism Type, 2021 & 2031F |
9.3 New Zealand Massage Chairs Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand Massage Chairs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Massage Chairs Market - Competitive Landscape |
10.1 New Zealand Massage Chairs Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Massage Chairs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |