| Product Code: ETC4843406 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
New Zealand`s millet import market in 2024 continued to be dominated by top exporters such as China, Paraguay, Australia, Malaysia, and India. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. However, the market experienced a significant decline with a negative Compound Annual Growth Rate (CAGR) of -18.99% from 2020 to 2024. The growth rate plummeted even further in 2024 with a decline of -53.04% compared to the previous year. This trend suggests a challenging landscape for millet imports in New Zealand, potentially impacted by various factors such as supply chain disruptions or changing consumer preferences.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Millets Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Millets Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Millets Market - Industry Life Cycle |
3.4 New Zealand Millets Market - Porter's Five Forces |
3.5 New Zealand Millets Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Millets Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 New Zealand Millets Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Millets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of millets |
4.2.2 Growing demand for gluten-free products |
4.2.3 Rise in preference for natural and organic food products |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of millets in the mainstream market |
4.3.2 Price sensitivity of consumers towards millet products |
4.3.3 Lack of infrastructure for processing and distribution of millets |
5 New Zealand Millets Market Trends |
6 New Zealand Millets Market Segmentations |
6.1 New Zealand Millets Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Millets Market Revenues & Volume, By Pearl Millet, 2021-2031F |
6.1.3 New Zealand Millets Market Revenues & Volume, By Finger Millet, 2021-2031F |
6.1.4 New Zealand Millets Market Revenues & Volume, By ProsoMillet, 2021-2031F |
6.1.5 New Zealand Millets Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Millets Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Millets Market Revenues & Volume, By Trade Association& Organization, 2021-2031F |
6.2.3 New Zealand Millets Market Revenues & Volume, By Traditional Grocery Stores, 2021-2031F |
6.2.4 New Zealand Millets Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.5 New Zealand Millets Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.6 New Zealand Millets Market Revenues & Volume, By Others, 2021-2031F |
6.3 New Zealand Millets Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Millets Market Revenues & Volume, By Infant Food, 2021-2031F |
6.3.3 New Zealand Millets Market Revenues & Volume, By Bakery Products, 2021-2031F |
6.3.4 New Zealand Millets Market Revenues & Volume, By Beverages, 2021-2031F |
7 New Zealand Millets Market Import-Export Trade Statistics |
7.1 New Zealand Millets Market Export to Major Countries |
7.2 New Zealand Millets Market Imports from Major Countries |
8 New Zealand Millets Market Key Performance Indicators |
8.1 Percentage increase in the number of millet-based products available in supermarkets |
8.2 Growth in the number of millet specialty stores or sections in grocery stores |
8.3 Increase in the number of millet farmers or cultivation area dedicated to millets |
8.4 Adoption rate of millet-based products by food manufacturers |
8.5 Number of new product launches featuring millets by food companies |
9 New Zealand Millets Market - Opportunity Assessment |
9.1 New Zealand Millets Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Millets Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 New Zealand Millets Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Millets Market - Competitive Landscape |
10.1 New Zealand Millets Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Millets Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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