| Product Code: ETC8566567 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a significant decline in growth rate in 2024, the New Zealand market for outdoor heating import shipments continues to be dominated by key exporting countries such as China, Australia, India, Italy, and Belgium. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market landscape. With a modest compound annual growth rate (CAGR) of 0.69% from 2020 to 2024, it is evident that the demand for outdoor heating products remains steady in New Zealand, presenting opportunities for both domestic and international suppliers to cater to consumer needs in this segment.

The New Zealand Outdoor Heating Market is experiencing steady growth driven by factors such as increasing demand for outdoor entertainment spaces, a growing trend of outdoor dining, and the popularity of outdoor activities year-round. Key players in the market offer a range of products including fire pits, patio heaters, and outdoor fireplaces to cater to different consumer preferences. The market is also witnessing a shift towards eco-friendly and energy-efficient heating solutions, with a focus on sustainability and reducing carbon footprints. With a strong emphasis on quality and design aesthetics, consumers are willing to invest in premium outdoor heating products that enhance their outdoor living experience. Overall, the New Zealand Outdoor Heating Market is poised for further expansion as consumers seek to create inviting and comfortable outdoor spaces for socializing and relaxation.
The New Zealand Outdoor Heating Market is experiencing a rise in demand for energy-efficient and eco-friendly heating solutions, driven by increasing awareness of sustainability. Consumers are seeking stylish and functional outdoor heating options that enhance their outdoor living spaces and extend the usability of their outdoor areas year-round. Key trends include the popularity of portable and versatile heating units such as fire pits, patio heaters, and infrared heaters. There is also a growing interest in smart outdoor heating technology that allows for remote control and energy monitoring. Opportunities exist for manufacturers and retailers to innovate with design, materials, and technology to cater to the evolving preferences of consumers seeking both comfort and sustainability in their outdoor environments.
In the New Zealand Outdoor Heating Market, some challenges that are commonly faced include the seasonality of demand due to the country`s varying climate, with colder winter months driving higher sales compared to warmer seasons. Another challenge is the increasing competition among manufacturers and retailers, leading to price wars and margin pressures. Additionally, there are concerns regarding environmental sustainability and energy efficiency, as consumers are becoming more conscious of their carbon footprint and looking for eco-friendly heating options. Regulatory changes and compliance requirements related to emissions and safety standards also pose challenges for companies operating in the outdoor heating market in New Zealand. Overall, navigating these challenges requires companies to innovate, differentiate their products, and adapt to evolving consumer preferences and regulatory landscape.
The New Zealand Outdoor Heating Market is primarily driven by the growing trend of outdoor living spaces and dining areas in residential and commercial settings. The desire for year-round outdoor enjoyment, despite the country`s variable weather conditions, has led to an increasing demand for outdoor heating solutions. Factors such as the rise in hospitality industry establishments offering al fresco dining experiences, as well as the popularity of outdoor entertaining among homeowners, are fueling the market growth. Additionally, the focus on energy-efficient and eco-friendly heating options, such as electric and gas-powered outdoor heaters, is driving innovation and product development in the market. Overall, the lifestyle shift towards outdoor living and the need for comfortable outdoor spaces are key drivers shaping the New Zealand Outdoor Heating Market.
Government policies in New Zealand related to the Outdoor Heating Market primarily focus on environmental sustainability. The government has introduced regulations aimed at reducing air pollution and promoting energy efficiency in outdoor heating appliances. This includes restrictions on the type of fuel that can be used, such as banning the use of coal in outdoor heaters. Additionally, there are incentives and rebates available for consumers who choose energy-efficient outdoor heating options, such as electric or gas-powered heaters. The government also encourages the use of renewable energy sources for outdoor heating to reduce greenhouse gas emissions. Overall, the policies aim to strike a balance between providing warmth and comfort outdoors while minimizing the environmental impact of outdoor heating activities.
The future outlook for the New Zealand Outdoor Heating Market appears positive, driven by several factors. The growing trend of outdoor living spaces, increasing consumer preference for extending the use of outdoor areas throughout the year, and a rise in outdoor dining and entertainment activities are expected to boost the demand for outdoor heating products. Furthermore, the focus on energy-efficient and environmentally friendly heating solutions is likely to drive innovation in the market, with a shift towards sustainable options such as electric and gas-powered heaters. Additionally, the tourism sector`s recovery post-pandemic is anticipated to contribute to the market growth as outdoor heating becomes essential for hospitality businesses catering to outdoor clientele. Overall, the market is poised for steady growth as consumers seek to enhance their outdoor living experiences in a sustainable and comfortable manner.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Outdoor Heating Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Outdoor Heating Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Outdoor Heating Market - Industry Life Cycle |
3.4 New Zealand Outdoor Heating Market - Porter's Five Forces |
3.5 New Zealand Outdoor Heating Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Outdoor Heating Market Revenues & Volume Share, By Operation, 2021 & 2031F |
3.7 New Zealand Outdoor Heating Market Revenues & Volume Share, By Price Category, 2021 & 2031F |
3.8 New Zealand Outdoor Heating Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.9 New Zealand Outdoor Heating Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Outdoor Heating Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for outdoor living spaces in New Zealand, leading to increased interest in outdoor heating solutions. |
4.2.2 Rising consumer preference for energy-efficient and eco-friendly outdoor heating options. |
4.2.3 Expansion of hospitality industry in New Zealand, creating opportunities for outdoor heating products in restaurants, cafes, and bars. |
4.3 Market Restraints |
4.3.1 Seasonal nature of outdoor heating market in New Zealand, with demand being higher during colder months. |
4.3.2 Weather variability and unpredictability in New Zealand impacting the usage and sales of outdoor heating products. |
5 New Zealand Outdoor Heating Market Trends |
6 New Zealand Outdoor Heating Market, By Types |
6.1 New Zealand Outdoor Heating Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Outdoor Heating Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 New Zealand Outdoor Heating Market Revenues & Volume, By Fire Based, 2021- 2031F |
6.1.4 New Zealand Outdoor Heating Market Revenues & Volume, By Patio Heater, 2021- 2031F |
6.1.5 New Zealand Outdoor Heating Market Revenues & Volume, By Others, 2021- 2031F |
6.2 New Zealand Outdoor Heating Market, By Operation |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Outdoor Heating Market Revenues & Volume, By Electric, 2021- 2031F |
6.2.3 New Zealand Outdoor Heating Market Revenues & Volume, By Gas, 2021- 2031F |
6.2.4 New Zealand Outdoor Heating Market Revenues & Volume, By Wood & Solid Fuel, 2021- 2031F |
6.3 New Zealand Outdoor Heating Market, By Price Category |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Outdoor Heating Market Revenues & Volume, By Low, 2021- 2031F |
6.3.3 New Zealand Outdoor Heating Market Revenues & Volume, By Medium, 2021- 2031F |
6.3.4 New Zealand Outdoor Heating Market Revenues & Volume, By High, 2021- 2031F |
6.4 New Zealand Outdoor Heating Market, By End-user |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Outdoor Heating Market Revenues & Volume, By Residential, 2021- 2031F |
6.4.3 New Zealand Outdoor Heating Market Revenues & Volume, By Commercial, 2021- 2031F |
6.5 New Zealand Outdoor Heating Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Outdoor Heating Market Revenues & Volume, By Online, 2021- 2031F |
6.5.3 New Zealand Outdoor Heating Market Revenues & Volume, By Offline, 2021- 2031F |
7 New Zealand Outdoor Heating Market Import-Export Trade Statistics |
7.1 New Zealand Outdoor Heating Market Export to Major Countries |
7.2 New Zealand Outdoor Heating Market Imports from Major Countries |
8 New Zealand Outdoor Heating Market Key Performance Indicators |
8.1 Average time spent by consumers in outdoor spaces. |
8.2 Number of outdoor events and gatherings being held throughout the year. |
8.3 Percentage of households with outdoor heating solutions installed. |
8.4 Frequency of outdoor heating product upgrades or replacements. |
9 New Zealand Outdoor Heating Market - Opportunity Assessment |
9.1 New Zealand Outdoor Heating Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Outdoor Heating Market Opportunity Assessment, By Operation, 2021 & 2031F |
9.3 New Zealand Outdoor Heating Market Opportunity Assessment, By Price Category, 2021 & 2031F |
9.4 New Zealand Outdoor Heating Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.5 New Zealand Outdoor Heating Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Outdoor Heating Market - Competitive Landscape |
10.1 New Zealand Outdoor Heating Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Outdoor Heating Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |