| Product Code: ETC4908842 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand patio umbrella import market continued to show strong growth in 2024, with top exporting countries including China, Cambodia, USA, Italy, and Belgium. The High Herfindahl-Hirschman Index (HHI) indicates a high concentration of imports in the market. The compound annual growth rate (CAGR) from 2020 to 2024 was a robust 6.81%, with a notable growth rate of 9.83% from 2023 to 2024. This suggests a sustained demand for patio umbrellas in New Zealand and a competitive landscape among key exporting nations.

In the Asia region, the Patio Umbrella market in New Zealand is projected to expand at a stable growth rate of 3.08% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Patio Umbrella Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Patio Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Patio Umbrella Market - Industry Life Cycle |
3.4 New Zealand Patio Umbrella Market - Porter's Five Forces |
3.5 New Zealand Patio Umbrella Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.6 New Zealand Patio Umbrella Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 New Zealand Patio Umbrella Market Revenues & Volume Share, By Base Type, 2021 & 2031F |
3.8 New Zealand Patio Umbrella Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.9 New Zealand Patio Umbrella Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Patio Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for outdoor living spaces and alfresco dining |
4.2.2 Increasing popularity of outdoor entertainment and leisure activities |
4.2.3 Favorable weather conditions in New Zealand |
4.3 Market Restraints |
4.3.1 Seasonal nature of the market due to weather variations |
4.3.2 Competition from alternative outdoor shading solutions |
4.3.3 Economic fluctuations impacting consumer spending on non-essential items |
5 New Zealand Patio Umbrella Market Trends |
6 New Zealand Patio Umbrella Market Segmentations |
6.1 New Zealand Patio Umbrella Market, By Size |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Patio Umbrella Market Revenues & Volume, By 5 ? ?? 7 Feet, 2021-2031F |
6.1.3 New Zealand Patio Umbrella Market Revenues & Volume, By 5 ? ?? 10 Feet, 2021-2031F |
6.1.4 New Zealand Patio Umbrella Market Revenues & Volume, By > 10.5 Feet, 2021-2031F |
6.2 New Zealand Patio Umbrella Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Patio Umbrella Market Revenues & Volume, By Cantilever, 2021-2031F |
6.2.3 New Zealand Patio Umbrella Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.4 New Zealand Patio Umbrella Market Revenues & Volume, By Rectangular, 2021-2031F |
6.2.5 New Zealand Patio Umbrella Market Revenues & Volume, By Standard Pole, 2021-2031F |
6.2.6 New Zealand Patio Umbrella Market Revenues & Volume, By Tilt, 2021-2031F |
6.2.7 New Zealand Patio Umbrella Market Revenues & Volume, By Others, 2021-2031F |
6.3 New Zealand Patio Umbrella Market, By Base Type |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Patio Umbrella Market Revenues & Volume, By Wood, 2021-2031F |
6.3.3 New Zealand Patio Umbrella Market Revenues & Volume, By Metal, 2021-2031F |
6.3.4 New Zealand Patio Umbrella Market Revenues & Volume, By Plastic, 2021-2031F |
6.4 New Zealand Patio Umbrella Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Patio Umbrella Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.4.3 New Zealand Patio Umbrella Market Revenues & Volume, By Online, 2021-2031F |
6.4.4 New Zealand Patio Umbrella Market Revenues & Volume, By Third Party, 2021-2031F |
6.4.5 New Zealand Patio Umbrella Market Revenues & Volume, By Company Website, 2021-2031F |
6.4.6 New Zealand Patio Umbrella Market Revenues & Volume, By Others, 2021-2031F |
6.5 New Zealand Patio Umbrella Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Patio Umbrella Market Revenues & Volume, By Commercial, 2021-2031F |
6.5.3 New Zealand Patio Umbrella Market Revenues & Volume, By Residential, 2021-2031F |
7 New Zealand Patio Umbrella Market Import-Export Trade Statistics |
7.1 New Zealand Patio Umbrella Market Export to Major Countries |
7.2 New Zealand Patio Umbrella Market Imports from Major Countries |
8 New Zealand Patio Umbrella Market Key Performance Indicators |
8.1 Average number of sunny days in key regions of New Zealand |
8.2 Consumer sentiment towards outdoor living and leisure trends |
8.3 Frequency of outdoor events and gatherings in New Zealand |
9 New Zealand Patio Umbrella Market - Opportunity Assessment |
9.1 New Zealand Patio Umbrella Market Opportunity Assessment, By Size, 2021 & 2031F |
9.2 New Zealand Patio Umbrella Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 New Zealand Patio Umbrella Market Opportunity Assessment, By Base Type, 2021 & 2031F |
9.4 New Zealand Patio Umbrella Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.5 New Zealand Patio Umbrella Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Patio Umbrella Market - Competitive Landscape |
10.1 New Zealand Patio Umbrella Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Patio Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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