| Product Code: ETC5381125 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite the challenging market conditions indicated by the negative growth rates, New Zealand continued to rely on key trading partners such as China, UK, Australia, USA, and South Korea for its postcard imports in 2024. The high Herfindahl-Hirschman Index (HHI) suggests a concentrated market, potentially dominated by a few major suppliers. The negative compound annual growth rate (CAGR) and growth rate for the year 2024 indicate a decline in import demand for postcards, reflecting potential shifts in consumer preferences or economic factors impacting the industry.

In the Asia region, the Postcard market in New Zealand is projected to expand at a stable growth rate of 0.05% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Postcard Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Postcard Market - Industry Life Cycle |
3.4 New Zealand Postcard Market - Porter's Five Forces |
3.5 New Zealand Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 New Zealand Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 New Zealand Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in New Zealand |
4.2.2 Increasing popularity of sending personalized postcards as a unique and tangible form of communication |
4.2.3 Rising demand for eco-friendly and sustainable postcards |
4.3 Market Restraints |
4.3.1 Competition from digital communication methods impacting traditional postcard usage |
4.3.2 Fluctuating postal rates and delivery times affecting postcard sending habits |
4.3.3 Environmental concerns related to paper usage and postcard production |
5 New Zealand Postcard Market Trends |
6 New Zealand Postcard Market Segmentations |
6.1 New Zealand Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 New Zealand Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 New Zealand Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 New Zealand Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 New Zealand Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 New Zealand Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 New Zealand Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 New Zealand Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 New Zealand Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 New Zealand Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 New Zealand Postcard Market Import-Export Trade Statistics |
7.1 New Zealand Postcard Market Export to Major Countries |
7.2 New Zealand Postcard Market Imports from Major Countries |
8 New Zealand Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting New Zealand |
8.2 Percentage of postcards sent internationally |
8.3 Sales of eco-friendly postcards |
8.4 Engagement rates on social media posts promoting postcards |
8.5 Number of partnerships with local artists for postcard designs |
9 New Zealand Postcard Market - Opportunity Assessment |
9.1 New Zealand Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 New Zealand Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 New Zealand Postcard Market - Competitive Landscape |
10.1 New Zealand Postcard Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |