| Product Code: ETC8568393 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, New Zealand continued to see a significant reliance on prawn imports, with top exporting countries being Australia, China, Madagascar, Bahamas, and Belize. The high concentration of the Herfindahl-Hirschman Index (HHI) indicates a competitive market dominated by a few key players. Despite a modest compound annual growth rate (CAGR) of 4.37% from 2020 to 2024, the growth rate in 2024 slightly decreased by -0.1%. This data suggests a stable but potentially saturated market for prawn imports in New Zealand, highlighting the importance of strategic decision-making for businesses in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Prawn Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Prawn Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Prawn Market - Industry Life Cycle |
3.4 New Zealand Prawn Market - Porter's Five Forces |
3.5 New Zealand Prawn Market Revenues & Volume Share, By Species, 2022 & 2032F |
3.6 New Zealand Prawn Market Revenues & Volume Share, By Prawn Size, 2022 & 2032F |
4 New Zealand Prawn Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for sustainable and locally sourced seafood products |
4.2.2 Growing awareness of the health benefits of consuming prawns |
4.2.3 Favorable government regulations supporting aquaculture industry in New Zealand |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in prawn production due to weather conditions |
4.3.2 Competition from imported prawn products |
4.3.3 Challenges in maintaining consistent supply due to environmental factors |
5 New Zealand Prawn Market Trends |
6 New Zealand Prawn Market, By Types |
6.1 New Zealand Prawn Market, By Species |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Prawn Market Revenues & Volume, By Species, 2022 - 2032F |
6.1.3 New Zealand Prawn Market Revenues & Volume, By Penaeus Vannamei, 2022 - 2032F |
6.1.4 New Zealand Prawn Market Revenues & Volume, By Penaeus Monodon, 2022 - 2032F |
6.1.5 New Zealand Prawn Market Revenues & Volume, By Macrobrachium Rosenbergii, 2022 - 2032F |
6.1.6 New Zealand Prawn Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 New Zealand Prawn Market, By Prawn Size |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Prawn Market Revenues & Volume, By <21, 2022 - 2032F |
6.2.3 New Zealand Prawn Market Revenues & Volume, By 21-25, 2022 - 2032F |
6.2.4 New Zealand Prawn Market Revenues & Volume, By 26-30, 2022 - 2032F |
6.2.5 New Zealand Prawn Market Revenues & Volume, By 31-40, 2022 - 2032F |
6.2.6 New Zealand Prawn Market Revenues & Volume, By 41-50, 2022 - 2032F |
6.2.7 New Zealand Prawn Market Revenues & Volume, By 51-60, 2022 - 2032F |
6.2.8 New Zealand Prawn Market Revenues & Volume, By >70, 2022 - 2032F |
6.2.9 New Zealand Prawn Market Revenues & Volume, By >70, 2022 - 2032F |
7 New Zealand Prawn Market Import-Export Trade Statistics |
7.1 New Zealand Prawn Market Export to Major Countries |
7.2 New Zealand Prawn Market Imports from Major Countries |
8 New Zealand Prawn Market Key Performance Indicators |
8.1 Average selling price of prawns in New Zealand market |
8.2 Percentage of prawn farms in New Zealand adopting sustainable practices |
8.3 Consumer awareness and perception of New Zealand prawn products |
9 New Zealand Prawn Market - Opportunity Assessment |
9.1 New Zealand Prawn Market Opportunity Assessment, By Species, 2022 & 2032F |
9.2 New Zealand Prawn Market Opportunity Assessment, By Prawn Size, 2022 & 2032F |
10 New Zealand Prawn Market - Competitive Landscape |
10.1 New Zealand Prawn Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Prawn Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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