Market Forecast By Type (Fish, Crustaceans, Mollusca, Others), By Application (Retail, Institutions, Food Service) And Competitive Landscape
| Product Code: ETC4775177 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Seafood market in New Zealand is projected to grow at a growing growth rate of 5.09% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

According to 6Wresearch internal database and industry insights, the New Zealand Seafood Market is growing at a compound annual growth rate (CAGR) of 5.4% during the forecast period (2026-2032).
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth in % | Growth Drivers |
| 2021 | 4.2 | Rising domestic seafood consumption and increased demand for healthy protein. |
| 2022 | 4.5 | Growth in seafood exports, particularly to Asia and the US. |
| 2023 | 4.9 | Government policies favouring sustainable fishing practices and infrastructure development. |
| 2024 | 5 | Growing health-conscious consumer trends boosting demand for seafood. |
| 2025 | 5.3 | Technological advancements in seafood processing and export infrastructure. |
New Zealand Seafood Market report thoroughly covers the market by countries, seafood types, and applications. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | New Zealand Seafood Market |
| Forecast Period | 2026-2032 |
| CAGR | 5.4% |
| Growing Sector | Food Service |
New Zealand Seafood Market The market expansion is fueled by growing consumer demand for seafood due to its multiple health benefits. Further, the New Zealand market growth is fueled by growing demand for seafood in countries like China and the United States. Moreover, growing government initiatives for sustainable packaging labeling of seafood products are expected to give rise to this industry growth. Also, the growth of e-commerce platforms is expected to fuel this industry expansion by providing ease of accessibility and a wide variety of seafood.
Below mentioned are some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Government Support & Export Growth | Seafood Export, Sustainability Initiatives | Boosts global access, ensuring sustainable practices. |
| Health-Conscious Consumer Trends | Fish, Crustaceans | Drives demand for seafood as a healthy protein option. |
| Seafood Processing Advancements | Fish, Crustaceans, Mollusca | Enhances shelf-life, efficiency, and retail/export access. |
| E-commerce Growth | Retail, Food Service | Increases online access and fresh seafood deliveries. |
| Sustainable Practices Adoption | Fish, Crustaceans | Boosts trade with eco-conscious consumers and partners. |
The New Zealand Seafood Market is projected to grow significantly, with a CAGR of 5.4% during the forecast period of 2026-2032. Major key drivers of this industry include growing consumer demand for seafood among both national and foreign consumers. The market is proliferated by high demand for seafood from Asia and the US. Moreover, tech advancements are expected to increase the industry growth by providing increased shelf life and products freshness. Additionally, the increased knowledge of seafood benefits is expected to increase market demand. Also, the growth of e-commerce platforms is expected to accelerate this industry growth by providing ease of accessibility and a wide range of product offerings.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| Overfishing & Sustainability Concerns | Fish, Crustaceans, Mollusca | Limits production and export potential. |
| Climate Change Impact | Fish, Mollusca | Disrupts seafood availability and market stability. |
| Supply Chain Disruptions | Retail, Food Service | Causes delays and pricing issues in seafood supply. |
| Price Volatility | All Segments | Leads to market uncertainty and reduced margins. |
| Regulatory Compliance | Seafood Export, Fishing Practices | Increases costs and restricts access to markets. |
New Zealand Seafood Market The market is faced by multiple challenges in its path of growth. These challenges mainly consist of the overfishing problems that not only have hampered this industry expansion but have also harmed the aquatic life. Due to high demand for fish and mollusks, the population of these fishes is really badly impacted. Also, the changes in the price effects due to the less availability of labor mean the market growth is hampered badly.
Some major trends contributing to the development of the New Zealand Seafood Market Growth are:
Here are some investment opportunities in the New Zealand Seafood Industry, including:
Here are some top companies contributing to New Zealand Seafood Market Share:
| Company Name | Sealord Group Ltd. |
| Headquarters | Nelson, New Zealand |
| Established | 1969 |
| Website | Click Here |
Sealord Group is a major player in New Zealand’s seafood market, focusing on sustainable fishing practices and high-quality seafood products. Sealord’s strong export presence spans multiple regions, including Asia, the Americas, and Europe.
| Company Name | Talleys Group |
| Headquarters | Motueka, New Zealand |
| Established | 1939 |
| Website | Click Here |
Talleys Group specializes in seafood processing, including fish, shellfish, and frozen products. The company is well-regarded for its commitment to sustainability and high standards of quality control.
| Company Name | New Zealand King Salmon |
| Headquarters | Havelock, New Zealand |
| Established | 1983 |
| Website | Click Here |
New Zealand King Salmon is a leading producer of farmed salmon and is known for its focus on sustainability and premium quality. The company exports its products to global markets, including the US and Asia.
| Company Name | AFT Group Ltd. |
| Headquarters | Auckland, New Zealand |
| Established | 1992 |
| Website | Click Here |
AFT Group specializes in the farming, processing, and exporting of high-quality seafood, including mussels and oysters. It is a key player in the global seafood market with a strong presence in North America and Europe.
| Company Name | Southern Ocean Ltd. |
| Headquarters | Dunedin, New Zealand |
| Established | 1989 |
| Website | Click Here |
Southern Ocean Ltd. focuses on exporting seafood, including hoki and other white fish, and has built a reputation for adhering to sustainable fishing practices and exporting premium products worldwide.
According to New Zealand government data, New Zealand’s seafood market is closely regulated by the Ministry for Primary Industries (MPI) to maintain sustainability and quality enforces fishing quotas via the Quotas Management System (QMS) to make sure fish populations are properly managed. Also, sustainable Fisheries Strategy consequently strengthens the country’s commitment to preserving marine biodiversity while promoting a healthy seafood industry. These efforts altogether create a balanced environment that supports both the industry’s growth and ecological conservation.
The future of New Zealand Seafood Market The New Zealand Seafood Market future looks really optimistic. The market is set to grow due to the growing demand from both global and national consumers. The rising health consciousness among consumers, combined with advancements in seafood processing and sustainability practices, will drive the market forward. Furthermore, sustained expansion in seafood exports to Asia, North America, and Europe would reinforce New Zealand's standing in the global seafood sector. Also, government laws and environmental sustainability initiatives will make sure the market's long-term existence.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, fish is the fastest growing segment in the New Zealand Seafood Market due to its popularity in domestic and international markets. Fish offers versatility in cooking and consumption thus, making it a preferred choice for consumers.
The food service sector leads the market due to the increasing demand for seafood in restaurants and catering services. The rising trend of seafood consumption in dining establishments and its incorporation into diverse cuisines has led to its dominance in this application segment.
The report covers the market by the following segments and subsegments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 New Zealand Seafood Market Overview |
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3.1 New Zealand Country Macro Economic Indicators |
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3.2 New Zealand Seafood Market Revenues & Volume, 2022 & 2032F |
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3.3 New Zealand Seafood Market - Industry Life Cycle |
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3.4 New Zealand Seafood Market - Porter's Five Forces |
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3.5 New Zealand Seafood Market Revenues & Volume Share, By Type, 2022 & 2032F |
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3.6 New Zealand Seafood Market Revenues & Volume Share, By Application, 2022 & 2032F |
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4 New Zealand Seafood Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing demand for healthy and sustainable seafood products |
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4.2.2 Growing popularity of seafood consumption due to its nutritional benefits |
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4.2.3 Rise in seafood exports to international markets |
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4.3 Market Restraints |
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4.3.1 Environmental challenges affecting seafood production and supply |
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4.3.2 Fluctuating seafood prices due to market volatility |
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5 New Zealand Seafood Market Trends |
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6 New Zealand Seafood Market Segmentations |
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6.1 New Zealand Seafood Market, By Type |
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6.1.1 Overview and Analysis |
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6.1.2 New Zealand Seafood Market Revenues & Volume, By Fish, 2022-2032F |
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6.1.3 New Zealand Seafood Market Revenues & Volume, By Crustaceans, 2022-2032F |
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6.1.4 New Zealand Seafood Market Revenues & Volume, By Mollusca, 2022-2032F |
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6.1.5 New Zealand Seafood Market Revenues & Volume, By Others, 2022-2032F |
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6.2 New Zealand Seafood Market, By Application |
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6.2.1 Overview and Analysis |
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6.2.2 New Zealand Seafood Market Revenues & Volume, By Retail, 2022-2032F |
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6.2.3 New Zealand Seafood Market Revenues & Volume, By Institutions, 2022-2032F |
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6.2.4 New Zealand Seafood Market Revenues & Volume, By Food Service, 2022-2032F |
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7 New Zealand Seafood Market Import-Export Trade Statistics |
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7.1 New Zealand Seafood Market Export to Major Countries |
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7.2 New Zealand Seafood Market Imports from Major Countries |
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8 New Zealand Seafood Market Key Performance Indicators |
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8.1 Sustainability certifications achieved by seafood producers |
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8.2 Percentage of seafood consumption growth in domestic market |
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8.3 Number of new seafood product innovations introduced to the market. |
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9 New Zealand Seafood Market - Opportunity Assessment |
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9.1 New Zealand Seafood Market Opportunity Assessment, By Type, 2022 & 2032F |
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9.2 New Zealand Seafood Market Opportunity Assessment, By Application, 2022 & 2032F |
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10 New Zealand Seafood Market - Competitive Landscape |
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10.1 New Zealand Seafood Market Revenue Share, By Companies, 2022 & 2032 |
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10.2 New Zealand Seafood Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |