New Zealand Sleepwear Market (2025-2031) | Size, Segmentation, Analysis, Forecast, Companies, Growth, Industry, Outlook, Value, Revenue, Trends & Share
Market Forecast By End-user (Men, Women, Kids), By Distribution Channel (Online, Supermarket/Hypermarket, Discount Stores, Others) And Competitive Landscape
| Product Code: ETC4906980 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
New Zealand Sleepwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis
The import shipments of sleepwear to New Zealand in 2024 continued to be dominated by top exporting countries such as China, Bangladesh, India, Cambodia, and Vietnam. Despite the high concentration of the Herfindahl-Hirschman Index (HHI), the market showed a strong Compound Annual Growth Rate (CAGR) of 12.11% from 2020 to 2024. Additionally, the growth rate in 2024 saw a notable increase of 6.52%, indicating sustained demand for sleepwear imports in New Zealand. The market remains dynamic and promising for both domestic retailers and international suppliers.
Sleepwear Market: New Zealand vs Top 5 Major Economies in 2027 (Asia)
The Sleepwear market in New Zealand is projected to grow at a stable growth rate of 3.51% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
Key Highlights of the Report:
- New Zealand Sleepwear Market Outlook
- Market Size of New Zealand Sleepwear Market, 2024
- Forecast of New Zealand Sleepwear Market, 2031
- Historical Data and Forecast of New Zealand Sleepwear Revenues & Volume for the Period 2021-2031
- New Zealand Sleepwear Market Trend Evolution
- New Zealand Sleepwear Market Drivers and Challenges
- New Zealand Sleepwear Price Trends
- New Zealand Sleepwear Porter`s Five Forces
- New Zealand Sleepwear Industry Life Cycle
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By End-user for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Men for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Women for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Kids for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Online for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Supermarket/Hypermarket for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Discount Stores for the Period 2021-2031
- Historical Data and Forecast of New Zealand Sleepwear Market Revenues & Volume By Others for the Period 2021-2031
- New Zealand Sleepwear Import Export Trade Statistics
- Market Opportunity Assessment By End-user
- Market Opportunity Assessment By Distribution Channel
- New Zealand Sleepwear Top Companies Market Share
- New Zealand Sleepwear Competitive Benchmarking By Technical and Operational Parameters
- New Zealand Sleepwear Company Profiles
- New Zealand Sleepwear Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the New Zealand Sleepwear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the New Zealand Sleepwear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Sleepwear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Sleepwear Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Sleepwear Market - Industry Life Cycle |
3.4 New Zealand Sleepwear Market - Porter's Five Forces |
3.5 New Zealand Sleepwear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 New Zealand Sleepwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Sleepwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for comfortable and sustainable sleepwear options |
4.2.2 Growing awareness about the importance of sleep quality and its impact on overall health |
4.2.3 Rising popularity of athleisure and loungewear fashion trends |
4.3 Market Restraints |
4.3.1 Intense competition from established and emerging sleepwear brands |
4.3.2 Fluctuating raw material costs affecting pricing and profit margins |
4.3.3 Economic uncertainties influencing consumer spending behavior |
5 New Zealand Sleepwear Market Trends |
6 New Zealand Sleepwear Market Segmentations |
6.1 New Zealand Sleepwear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Sleepwear Market Revenues & Volume, By Men, 2021-2031F |
6.1.3 New Zealand Sleepwear Market Revenues & Volume, By Women, 2021-2031F |
6.1.4 New Zealand Sleepwear Market Revenues & Volume, By Kids, 2021-2031F |
6.2 New Zealand Sleepwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Sleepwear Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 New Zealand Sleepwear Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.4 New Zealand Sleepwear Market Revenues & Volume, By Discount Stores, 2021-2031F |
6.2.5 New Zealand Sleepwear Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Sleepwear Market Import-Export Trade Statistics |
7.1 New Zealand Sleepwear Market Export to Major Countries |
7.2 New Zealand Sleepwear Market Imports from Major Countries |
8 New Zealand Sleepwear Market Key Performance Indicators |
8.1 Customer satisfaction scores related to sleepwear comfort and quality |
8.2 Number of new product innovations and sustainability initiatives implemented by sleepwear brands |
8.3 Website traffic and engagement metrics for online sleepwear retailers |
9 New Zealand Sleepwear Market - Opportunity Assessment |
9.1 New Zealand Sleepwear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 New Zealand Sleepwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Sleepwear Market - Competitive Landscape |
10.1 New Zealand Sleepwear Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Sleepwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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