| Product Code: ETC4748843 | Publication Date: Nov 2023 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand surimi import market in 2024 saw significant concentration among top exporting countries such as Thailand, South Korea, and Vietnam. Despite a negative compound annual growth rate (CAGR) of -17.69% from 2020 to 2024, the market experienced a sharp decline in growth rate by -53.71% from 2023 to 2024. This indicates a challenging landscape for surimi imports in New Zealand, potentially influenced by various factors such as changing consumer preferences or market dynamics. Stakeholders may need to closely monitor these trends and adapt strategies accordingly to navigate the evolving market conditions.

The Surimi market in New Zealand is projected to grow at a stable growth rate of 3.08% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Surimi Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Surimi Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Surimi Market - Industry Life Cycle |
3.4 New Zealand Surimi Market - Porter's Five Forces |
3.5 New Zealand Surimi Market Revenues & Volume Share, By Source, 2022 & 2032F |
3.6 New Zealand Surimi Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
3.7 New Zealand Surimi Market Revenues & Volume Share, By End Use, 2022 & 2032F |
3.8 New Zealand Surimi Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Surimi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer preference for healthy and sustainable seafood products |
4.2.2 Increasing demand for convenient and ready-to-eat food options |
4.2.3 Rising awareness about the nutritional benefits of surimi as a seafood alternative |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Competition from other seafood substitutes in the market |
4.3.3 Regulatory challenges and compliance requirements in the seafood industry |
5 New Zealand Surimi Market Trends |
6 New Zealand Surimi Market Segmentations |
6.1 New Zealand Surimi Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Surimi Market Revenues & Volume, By Alaska Pollock, 2022 - 2032F |
6.1.3 New Zealand Surimi Market Revenues & Volume, By Itoyori, 2022 - 2032F |
6.1.4 New Zealand Surimi Market Revenues & Volume, By Pacific Whiting, 2022 - 2032F |
6.1.5 New Zealand Surimi Market Revenues & Volume, By Silver Carp, 2022 - 2032F |
6.1.6 New Zealand Surimi Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 New Zealand Surimi Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Surimi Market Revenues & Volume, By Chilled or Fresh, 2022 - 2032F |
6.2.3 New Zealand Surimi Market Revenues & Volume, By Frozen, 2022 - 2032F |
6.3 New Zealand Surimi Market, By End Use |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Surimi Market Revenues & Volume, By Households, 2022 - 2032F |
6.3.3 New Zealand Surimi Market Revenues & Volume, By Hotels, Restaurants and Catering (HoReCa), 2022 - 2032F |
6.3.4 New Zealand Surimi Market Revenues & Volume, By Food Processing, 2022 - 2032F |
6.3.5 New Zealand Surimi Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 New Zealand Surimi Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Surimi Market Revenues & Volume, By Direct Sales, 2022 - 2032F |
6.4.3 New Zealand Surimi Market Revenues & Volume, By Retail Sales, 2022 - 2032F |
6.4.4 New Zealand Surimi Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022 - 2032F |
6.4.5 New Zealand Surimi Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.4.6 New Zealand Surimi Market Revenues & Volume, By Wet Markets and others, 2022 - 2032F |
7 New Zealand Surimi Market Import-Export Trade Statistics |
7.1 New Zealand Surimi Market Export to Major Countries |
7.2 New Zealand Surimi Market Imports from Major Countries |
8 New Zealand Surimi Market Key Performance Indicators |
8.1 Percentage growth in surimi product innovation and diversification |
8.2 Consumer awareness and perception surveys on surimi as a healthy food option |
8.3 Sustainability metrics such as sourcing practices and waste reduction initiatives |
9 New Zealand Surimi Market - Opportunity Assessment |
9.1 New Zealand Surimi Market Opportunity Assessment, By Source, 2022 & 2032F |
9.2 New Zealand Surimi Market Opportunity Assessment, By Packaging, 2022 & 2032F |
9.3 New Zealand Surimi Market Opportunity Assessment, By End Use, 2022 & 2032F |
9.4 New Zealand Surimi Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Surimi Market - Competitive Landscape |
10.1 New Zealand Surimi Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Surimi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here